Experience

Nutritics

• Ireland
• Software Development
• 1 - 100 Employee

• Business Development Team Lead

  • Nov 2021 - Present



Menulog

• Australia
• Food and Beverage Services
• 300 - 400 Employee

• ANZ New Business Sales Manager

  • May 2018 - Nov 2021

  - Heads up Promoted Placement; marketing solution for restaurant partners utilising Menulog - Accountable for c.$7million a year; 25% YOY growth - Launched a cost per click model H2 2019; liaised closely with product, tech and BI across multiple EU markets - Delivered a successful roll out from a commercial and customer NPS level - Work closely with Cebu call centre and wider business; ensuring clear messaging and product updates are relayed - Successfully sell and account manage key stakeholders: Hungry Jacks, Oporto, Zambrero etc - Manage 4 direct reports; recruitment, appraisals, sales training and mentoring, whilst ensuring revenue targets are hit/exceeded with strong team morale & culture - Report into Global Head of Sales (based in London)



Fairfax Media

• Australia
• Online Media
• 700 & Above Employee

• Group Sales Manager

  • Feb 2017 - Jan 2018

  - Heading up exhibition sales across the Parenting, Food and Sport events- Managing 5 direct reports- Reporting into Strategic Partnerships Director

• Sales Manager

  • Apr 2015 - Feb 2017

  - Directly manage three permanent Sales Executives and an Intern.- Conduct appraisals, probation reviews and sales training.- Recruitment and interview experience.- Forecast sales figures, set monthly targets and commission breakdowns.- Motivate team to ensure monthly sales and overall show targets are hit.- Successfully sell exhibition space, focusing on new business through meetings and phone.- Account Manage new and existing exhibitors and sponsors, focusing on the A clients.- Write Sales EDMs and Brochures.- Directly liaise with Contractors; stand builders, logistics etc. - Mediate with the wider Fairfax platforms such as EssentialBaby.com.au.- Attend trade and competitor events within the Nursery Market; networking and researching.- Support other Fairfax divisions with sales training and onsite support.- Performer of the year: 2015

• Sales Executive

  • Oct 2014 - Apr 2015

  Formed a part of the acquisition of The Essential Baby and Toddler Show, previously owned by Single Market Event.Successfully sells exhibition space for The Essential Baby and Toddler Show, continually exceeding monthly sales targets.Account manages new and existing clients, maintains and develops relationships; client facing and telephone.Works onsite at leading Australian exhibition venues, adhering to exhibitors and visitors’ requirements.Rebooks onsite for The Essential Baby and Toddler Show, surpassing targets. Attends competitive events.Edits sales material, with a keen eye for detail.Manages the floor plan, consolidating when required.Supports Team with Sales Reports and Forecasts. Reports directly to the Event Director.



Single Market Events

• Events Services
• 1 - 100 Employee

• Sales Executive

  • Dec 2013 - Oct 2014

  Researched potential exhibitors across different sectors to identify viable customers that meet the marketing profile of the event for both Better Homes and Gardens LIVE and The Essential Baby and Toddler Show. Guided exhibitors with their marketing campaigns in the run up to events: website, social media and EDMs. Promoted the show to consumers to maximise footfall that meets the target categories for exhibitors. High use of social media and targeted email campaigns combined with digital marketing on show websites etc. Edited email campaigns, with a keen eye for detail. Analysed competitor events, comparing penetration within industry sectors covering the shows target market. Account managed new and existing clients, maintain and develops relationships; client facing and telephone. Worked onsite at leading Australian exhibition venues, adhering to exhibitors and visitors’ requirements



Clarion Events

• United Kingdom
• Events Services
• 400 - 500 Employee

• Sales Executive

  • Sep 2012 - Nov 2013

  Effectively sold exhibition space and sponsorship packages for The Baby Show event series. Account managed new and existing clients, maintained and developed relationships; client facing and telephone. Operational experience in leading UK exhibition venues. Working onsite, adhering to exhibitors and visitors’ requirements. Created new feature area ‘The Activity Zone’; managed the operations, marketing and sales. Solely grew the Boutique area by 25% in revenue, enhanced the look and feel; managed the Sponsor and marketing. Rebooked onsite for a range of Clarion Events Shows, exceeding sales targets. Attended Trade and Competitor Events within the Nursery Market. Produced sales material: emails and brochures. Edited The Baby Show website and Social Media.



Informa

• United Kingdom
• Information Services
• 700 & Above Employee

• Delegate Relations Manager

  • Aug 2011 - Sep 2012

  Sold tax, legal and maritime conferences. Consistently exceeding both KPIs (100 dials a day 2 hour call time) and financial targets. The first sales member to hit their financial target, finishing the first quarter at 154%. Proven capabilities to influence, motivate and close sales. A broad portfolio of conferences has allowed me to work alongside a number of colleagues from different departments, fully utilizing my excellent interpersonal skills to create strong relationships. Participation in events has given an insight into the operations and logistics. Actively trained recent recruits.



Chichester College

• United Kingdom
• Education Administration Programs
• 300 - 400 Employee

• Marker

  • Jul 2011 - Aug 2011

  Marked a high volume of English exam papers sat by foreign students. Involved skills such as interpretation, accuracy and concentration. Marked a high volume of English exam papers sat by foreign students. Involved skills such as interpretation, accuracy and concentration.



University of Reading

• United Kingdom
• Higher Education
• 700 & Above Employee

• Bar Supervisor

  • Oct 2008 - Jul 2011

  Total responsibility for fifteen members of staff and operations. Accountable for cashing up and for maintaining tills. Promoting events, liaising with bands/artists, working in the Box Office. The ability to serve drinks quickly and under pressure. Total responsibility for fifteen members of staff and operations. Accountable for cashing up and for maintaining tills. Promoting events, liaising with bands/artists, working in the Box Office. The ability to serve drinks quickly and under pressure.