Experience

Charter One
• United States
• Education Administration Programs
• 1 - 100 Employee
• Marketing & PR Coordinator

  • Oct 2023 - Present


Arizona State University - Walter Cronkite School of Journalism and Mass Communication

• United States
• Higher Education
• 100 - 200 Employee

• Public Relations Specialist

  • Jan 2023 - May 2023

  - Collaborate with digital audience specialists to engineer and manage public relations and social media campaigns for award-winning 501© (3) non-profit, FABRIC Tempe. - Design, execute and provide recommendations for search engine optimization projects to improve clients’ website visibility and traffic from search engines based on client needs. - Prepare a comprehensive media plan proposal that addresses client struggles, develop traditional and digital messaging strategically targeted to client audiences and construct appropriate measurements to evaluate audience engagement and overall campaign effectiveness. - Compose and articulate reports, summaries and presentations to clients and key stakeholders on a weekly and monthly basis to deliver approved, error-free work and high-quality client service. - Keep abreast of competitive landscape that may impact clients’ media and public relations to make recommendations for client response and reevaluation. Note: Cronkite Agency is a strategic communications firm with headquarters inside the Walter Cronkite School of Journalism and Mass Communication in Phoenix, AZ. Show less



Scottsdale Arts

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Communications Intern

  • Jan 2023 - May 2023

  - Communicate internally with all six divisions of the city's 501© (3) non-profit art corporation, Scottsdale Arts, to develop and distribute external media for Canal Convergence, Civic Center Live, Scottsdale Arts Learning and Innovation, Scottsdale Center for the Performing Arts, Scottsdale Museum of Contemporary Art (SMoCA), and Scottsdale Public Art. - Analyze marketing methodologies and communications strategies on digital platforms to evaluate opportunities for business development, new media engagement and SEO. - Spearhead multi-faceted promotional and informational communications on social media for community outreach, education and event exposure to cultivate and foster connections. - Develop and pitch media content using in-house style guidelines, monitor content performance, report on the effectiveness of current strategies and propose alternate approaches and styles to increase engagement. - Collect and evaluate engagement and reach metrics to create reports including communications audits, listening reports, critical success and growth factor reports. Show less



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Public Relations Specialist

  • May 2022 - Feb 2023

  - Write and edit press releases for clientele with followings of 100k+ from various industries including entertainment, film production and development, health and wellness, music production and development, probate law, real estate and investment, technology, and other areas of expertise. - Coordinate, lead and transcribe interviews with clients from various industries and platforms to transform and develop ideas, stories and events into digestible press releases for public consumption and engagement. - Confer with clients to establish time and outcome-based objectives and form innovative, efficient strategies to help achieve them. - Conduct industry-specific research, analysis and observation to advance communication techniques and monitor trends or developments that might influence strategic decisions. - Develop and foster an extensive network of valuable contacts, connections and resources to obtain pertinent, industry- specific insights and information. Show less



Starbucks

• United States
• Retail
• 700 & Above Employee

• Barista

  • May 2021 - Dec 2021

  - Cultivated and maintained strong, authentic customer relations and genuine connections while providing a positive, inviting environment for guests. - Cultivated and maintained strong, authentic customer relations and genuine connections while providing a positive, inviting environment for guests.

• Journalist

  • Aug 2020 - May 2021

  - Researched, developed and pitched comprehensive, innovative news stories to editorial teams at established print, digital and broadcast media outlets. - Administered, produced and edited articles and news releases published in both print and digital media including The Mesa Tribune, The State Press and the Downtown Devil. - Consistently followed through on long-term projects with sources, city officials, contacts and leads within a specified beat and sustainability niche. - Upheld strict standards of journalistic integrity and ethics while following the editorial guidelines of in-network publications and supporting editorial teams by proofreading, copy editing, source verifying and fact-checking. - Conducted observational research and primary field research, organized physical and verbal interviews, gathered and transcribed audio recordings and arranged travel to meet key sources for short and long-term projects. Show less