Experience

Pixeld
• Australia
• Advertising Services
• 1 - 100 Employee
• Marketing Director

  • May 2023 - Present


University of Melbourne

• Australia
• Higher Education
• 700 & Above Employee

• Marketing Data Analyst

  • Aug 2016 - Present

  Digital marketing analytics Tracking campaigns in CRM, marketing automation tool and google analytics. Providing reports, insights and recommendations to the business on, campaign performance, marketing spend and conversion. Managing Marketing lists in CRM and sending communications via marketing tool or CRM Building measures in Google analytics to track website performance and measure against agreed objectives. Collaborate and develop KPI's to measure Marketing campaign performance. Track all marketing channels/ advertising for events, monitor registrations and report on event performance. Collaborate to create communications for the events, provide marketing list by segmenting the most relevant group of people to communicate to. Ensuring that the communications are relevant and personalised. Develop web forms to capture data required for different events, marketing list sign ups, enquiries and information downloads. Ensure that the data being captured will be used to provide the ultimate customer experience. Show less



Etihad Stadium

• Australia
• Entertainment Providers
• 1 - 100 Employee

• Sales & Marketing Contractor

  • Dec 2014 - Jun 2016

  Marketing Manager (Acting) - Digitalisation of Etihad stadium - Leading and managing large scale project with internal and external stakeholders - Worked with external stakeholders to Launch Etihad App - Launch new brand - Center Wing - Plan and execute events to support brand launch and initiatives - Collaborate with clubs and AFL to execute business initiatives Data Project - Review all data within the organisation - Provide a full review of sales and marketing data, data sources, data processes and data systems - Develop recommendations to improve fan experience and increase revenue Show less



Mattel, Inc.

• United States
• Manufacturing
• 700 & Above Employee

• Account Manager/Contractor

  • Dec 2010 - Aug 2015

  Current role - National Account Manager - Target, Myer, DJ's & Wholesale National Account Management Developing & implementing promotional plans Managing sales & tradespend budgets Building field plans Plannograms Analysis Other Projects completed: Review & provide recommendations on Sales structure Develop field plan template for account teams Current role - National Account Manager - Target, Myer, DJ's & Wholesale National Account Management Developing & implementing promotional plans Managing sales & tradespend budgets Building field plans Plannograms Analysis Other Projects completed: Review & provide recommendations on Sales structure Develop field plan template for account teams


Retravision (family business)
• HR & Administration Manager

  • 2008 - 2010

Mattel
• Mauritania
• Telecommunications
• 1 - 100 Employee
• National Account Manager -Kmart & Grocery

  • Dec 2007 - Dec 2008

SCA Hygiene Products
• Sweden
• 1 - 100 Employee
• National Account Manager - Woolworths, Big W & Statewide

  • Feb 2005 - Dec 2007

Nestlé S.A.
• Switzerland
• 1 - 100 Employee
• Merchandise Planner

  • Oct 2002 - Feb 2005