Megan (McCaleb) Dayman

Account Manager at Downing Creative Marketing
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Contact Information
us****@****om
(386) 825-5501
Location
Nelson, Nelson, New Zealand, NZ

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John Velasquez

First off this recommendation is long overdue. If you're looking for a smart, enthusiastic, experienced management leader for your project or team look no further than Megan. I had the pleasure of working with Megan when she first started her career in Digital Project Management in 2007. She quickly grew from an assistant to one of the most trusted Project Mangers at The Cannery, all within 2 years. The speed at which she learned the necessary skills and integrated herself as a key decision maker in the digital production process spoke volumes about her intelligence and professional character. I depended on her for so many things from managing a variety of project types to client & account management. I can honestly say she never let me down. I hope you have the privilege of experiencing what I had with Megan in your organization.

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Credentials

  • Scrum Master Certification
    -

Experience

    • New Zealand
    • Marketing Services
    • 1 - 100 Employee
    • Account Manager
      • May 2017 - Present

    • Immigration break
      • Jan 2017 - Apr 2017

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Production Director
      • May 2014 - Dec 2016

      - Programme management & planning of a large financial services account with a complex & global digital ecosystem, with 10-20 concurrent work streams across global offices- Leading and overseeing a team of 4-6 Producers- Proposal review of all incoming client briefs, responding with scope and cost estimates- Account budgeting and financial management - income forecasting, and capacity planning for agency resources (across all departments)- Developing and nurturing Scrum and Lean project management practices within the account team, to expand the product design and production offering of the agency- Acting as product management consultant for large build projects on other accounts, pitches, and for project kick off / Discovery phases

    • United Kingdom
    • Advertising Services
    • 100 - 200 Employee
    • Executive Producer
      • Nov 2013 - Apr 2014

      Lead producer on the EE accountOverseeing the delivery of digital projects on a rapidly growing, strategic digital account, grossing £300k+ per month. Line management of x3 Creative Producers

    • Senior Creative Producer
      • Jan 2012 - Oct 2013

      Client-facing producer on the J. Sainsbury's and EE accounts.> Managing digital projects with budgets ranging from £10k-£500k> Scope of projects include online advertising campaigns from concept creation through to delivery, large website builds, maintaining & expanding existing sites, and pitches> Liaising with 3rd parties such as media, content production, artist management and ATL agencies to deliver cohesive and seamless campaigns and user experiences.> Consistently delivering projects on time and on/under budget for a very fast paced retail account

    • United States
    • Media Production
    • 700 & Above Employee
    • Digital Project Manager, (Contractor)
      • Oct 2011 - Nov 2011

      - Online Publishing Department- Project management of commercial projects for the ad space on Elleuk.com, Dipitalspy.co.uk, Redonline.co.uk, and sugarscape.com- Projects consisted of advertorial micro sites, bespoke newsletters, and ROS campaigns- Client facing role with clients such as Clinique, Pandora, Microsoft, and media buying agencies - Online Publishing Department- Project management of commercial projects for the ad space on Elleuk.com, Dipitalspy.co.uk, Redonline.co.uk, and sugarscape.com- Projects consisted of advertorial micro sites, bespoke newsletters, and ROS campaigns- Client facing role with clients such as Clinique, Pandora, Microsoft, and media buying agencies

    • United Kingdom
    • Research Services
    • 700 & Above Employee
    • MA Candidate, Cultural and Creative Industries
      • Sep 2010 - Sep 2011

      Post graduate degree that combines the analysis of the arts and cultural industries, with the broader study of issues in cultural theory, sociology, and consumption.Dissertation title: Retrogressive Musical Taste in the Digital Generation: Examining Youth’s Obsession with the Musical Past (grade: A+)Graduated with DistinctionModules Completed:> Analysing the Cultural and Creative Industries> Culture and Commerce > Art of Management: Management of Art> Music and American Culture> Contested Culture: Formations> Research Approaches for the Cultural and Creative Industries> Youth Subcultures (Audited)

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Project Manager
      • Jul 2008 - Jun 2010

      Managed Website, Interactive, Post Production, DVD and Blu-ray projects grossing approx. $1.2m annually; Account Management Duties> Client-facing management of 4-8 accounts, managing all client expectations and needs> Proactively identified opportunities to optimise and up-sell clients, with a focus on retention and growing business> Increased the net profit of a key account 200% by managing small increases (12-15%) in labor and total costs> Educated clients on the digital project process and trained them in the use of content management systems and producing marketing reports> Some clients included: Disney Home Entertainment, Disney Educational Productions, Activision, Cartoon Network, AdCouncil, Too Faced Cosmetics, Disney InteractiveProject Management Duties> Concurrent management 2-6 projects; each project utilized teams of 3-9 members (internal & freelance), with budgets ranging from $5k (1 week) to $300k (12 months)> Proven skills in assessing project scope, Schedule creation to firm deadlines, Budgeting, Freelance management, and Optimising project profitability> Managed integration of creative content into technical and digital outlets, such as websites, email newsletters, online marketing campaigns, viral videos, online games and Blu-ray discs> Production coordination of shoot days and subsequent editorial for in-house Video Producers> Project Workflows included Graphic Design, Motion Graphics, Video Editorial, Audio Engineering, Copywriting, E-commerce website development, Blu-ray Java programming, Video compression

    • Project Management Coordinator
      • Sep 2007 - Jul 2008

      > Coordinated external and internal resources for 4 projectmanagers> Communicated with Agencies, Clients, Operations, andTraffic Control to ensure timely and accurate projectlaunch, delivery, reporting, invoicing and job costing> Prepared data and content for e-commerce websiteimplementation

    • Project Management Assistant
      • Apr 2007 - Sep 2007

      > Assistant to the Senior Director of Accounts> Managed and scheduled project workflow & Administration> Flowchart creation> Managed updates to internal Project Management system

    • Administrative Assistant
      • May 2006 - Apr 2007

      > Managing and scheduling of Diavolo Dance Lab; a communal office and rehearsal space for 3 Contemporary Dance companies> Maintenance of E-mail marketing contacts and content> Coordination of live dance performances at the Diavolo performing space> Completed research for new repertoire and background on potential donors> Coordinated travel arrangements for international touring dance company> Reception & General bookkeeping > Managing and scheduling of Diavolo Dance Lab; a communal office and rehearsal space for 3 Contemporary Dance companies> Maintenance of E-mail marketing contacts and content> Coordination of live dance performances at the Diavolo performing space> Completed research for new repertoire and background on potential donors> Coordinated travel arrangements for international touring dance company> Reception & General bookkeeping

    • Musicians
    • 200 - 300 Employee
    • Intern
      • May 2003 - Dec 2004

      > Researched and prepared background summaries on emerging artists> Coordinated Street Team activities and field merchandising> Website updating > Researched and prepared background summaries on emerging artists> Coordinated Street Team activities and field merchandising> Website updating

Education

  • King's College London, U. of London
    MA, Cultural and Creative Industries
    2010 - 2011
  • Occidental College
    BA, Economics for Business Management, and Sociology
    2002 - 2007

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