Experience

Titania Ltd

• United Kingdom
• Software Development
• 1 - 100 Employee

• Digital Marketing Manager

  • Jul 2021 - Present



Orlo

• United Kingdom
• Software Development
• 1 - 100 Employee

• Digital Marketing Manager

  • Dec 2019 - Jul 2021



ERIKS UK & Ireland

• United Kingdom
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Online Marketing Manager

  • May 2018 - Jul 2019

  - Supporting the ongoing group-wide Adobe Experience Manager (CMS) rollout within the UK, safeguarding local requirements and being an active member of development discussions- Testing and reviewing new web functionality and systems to ensure stability for users- User journey mapping and insights using tools such as Google Analytics and HotJar (a heatmap and user feedback tool) to plan future developments with the aim of improving user experience and lead generation- Responsible for training on digital systems such as Adobe Experience Manager (AEM) and HubSpot, as well as being the UK-based point of call for support within the marketing team- Web design and content creation; this includes emails, newsletters, campaigns, events & blogs- Designing marketing materials including flyers and case studies, from identifying a unique angle, copywriting to producing in InDesign, exporting to print or digital output depending on intended use- Managing a third-party PR team; promoting a partnership mindset while setting clear KPIs to guarantee strong levels of content and lead generation reinforced by performance reviews- Event planning for both internal and external occasions, supporting budgeting, pre-event admin, attendance to ensure smooth running and delegating leads post-event confirming follow-up

• Marketing Executive

  • Apr 2017 - May 2018



QAD

• United States
• Software Development
• 700 & Above Employee

• Sales and Marketing Operations Specialist

  • Nov 2015 - Jan 2017

  - Generating various end-to-end campaigns, from initial concept through expected outcomes to actual outcomes. Campaigns include emails, webinars (Thought Leadership through to sales pitches), telemarketing and events.- Planning and supporting networking, commercial and customer events. This includes being an exhibitor right through to running entire events such as user days and customer conferences.-Managing social media for colleagues such as LinkedIn (Sales Navigator), Google+ and Twitter.- Content creation for customer and prospect facing documentation, other sales materials (such as competitive analysis sheets for the sales team to use in competitive situations) and web pages.- Implementing a PPC project (Google AdWords) for sister companies DynaSys and CEBOS, from initial conception, implementation and continuous improvement and maintenance. The project has delivered a number of leads driving increased revenue for the business. - Deputising for account managers when needed and supporting the overall operations of the sales team.

• Sales and Marketing Coordinator

  • Mar 2014 - Nov 2015



Chemix Autocentre

• Receptionist

  • Jun 2013 - Mar 2014

  - The use of excellent conflict resolution skills focused on customer retention when handling difficult phone and face-to-face situations in regards to MOT fails and vehicle delays. - Managing the company Facebook page and other social media outlets when needed to improve brand awareness and advertising. - The use of excellent conflict resolution skills focused on customer retention when handling difficult phone and face-to-face situations in regards to MOT fails and vehicle delays. - Managing the company Facebook page and other social media outlets when needed to improve brand awareness and advertising.



GAME Digital

• Retail
• 700 & Above Employee

• Sales Assistant

  • Nov 2009 - Jan 2010



Carling Academy Birmingham

• Street Team Volunteer

  • Nov 2007 - Aug 2008