Experience

Richmond Marketing

• Ireland
• Food & Beverages
• 100 - 200 Employee

• Marketing Manager, Asahi Portfolio

  • Jan 2022 - Present



Mark Anthony Brands International

• Ireland
• Food & Beverages
• 100 - 200 Employee

• Global Senior Brand Manager- White Claw and Innovation RTD Brands

  • Jan 2020 - Jan 2022

• Global Brand Manager- Innovation and Brand Development

  • Feb 2019 - Jan 2020

  Development of the White Claw Brand, Mike Hard Lemonade, Cayman Jack and new to world innovation projects. Roles and Responsibilities: Global Strategy, Research, packaging development & liquid development.



Irish Distillers

• Ireland
• Beverage Manufacturing
• 400 - 500 Employee

• Jameson Brand Manager

  • Feb 2018 - Feb 2019

  Brand Manager For Jameson Irish Whiskey, Ireland. Responsibilities included the management of the Off Premise Channel, Experiential Marketing and the development of a brand engagement space in Dublin City Center. Management Areas: Brand Plan development and activation, Budget Management, Event Management, Stakeholder Management and Project Management. Brand Manager For Jameson Irish Whiskey, Ireland. Responsibilities included the management of the Off Premise Channel, Experiential Marketing and the development of a brand engagement space in Dublin City Center. Management Areas: Brand Plan development and activation, Budget Management, Event Management, Stakeholder Management and Project Management.



Pernod Ricard

• France
• Beverage Manufacturing
• 700 & Above Employee

• On Premise Market Manager Illinois

  • Sep 2015 - Feb 2018

  Responsible for building brands in the on premise through distributor management, program development and strategic account partnerships. Key management areas include: Key account program development and maintenance, developing local marketing plans, developing local sales programs, collaboration with market influencers to drive volume and velocity. P&L Management, NNSV awareness and pricing structures are key components of the role.

• Jameson Community Manager

  • Sep 2014 - Sep 2015

  As the Jameson Community Manager I am responsible for building and maintaining relationships with influential consumers and members of the drinks trade. The role of community manager is to align the Jameson brand with suitable events and opportunities in the SF area.

• Jameson Brand Ambassador

  • Sep 2013 - Sep 2014

  As the Jameson Brand Ambassador for the east coast of the United States I wasResponsible for education and brand training, consumer masterclasses, local sales team support and on and off premise brand activation.My role and responsibilities cover New York, New Jersey, Maryland, Massachusetts and Washington DC.



Irish Distillers

• Ireland
• Beverage Manufacturing
• 400 - 500 Employee

• Jameson Brand Ambassador

  • Jul 2012 - Aug 2013

  Jameson Brand Ambassador for London UK. During my time as the Jameson Brand Ambassador London I was responsible for advocacy and educating members of the drinks industry and the consumer on the qualities of Jameson Irish whiskey and the Irish whiskies withing the Irish Distillers portfolio. The role of a Jameson Ambassador is a marketing and communication position. Digital communication management, event management, communication skills and budget management were all included in my day to day responsibilities Show less



Football Association of Ireland

• Ireland
• Spectator Sports
• 300 - 400 Employee

• Communications Intern

  • Jan 2012 - May 2012

  During my masters in Public Relations we were challenged with pitching to businesses to take our teams on as interns. Our team, KJK Communication, won a position with the FAI. Developing media lists, social networking, press events, award ceremonies and press preparation at the match days. We worked with the press team on the pre and post Czech republic match During my masters in Public Relations we were challenged with pitching to businesses to take our teams on as interns. Our team, KJK Communication, won a position with the FAI. Developing media lists, social networking, press events, award ceremonies and press preparation at the match days. We worked with the press team on the pre and post Czech republic match



DIT Fashion Show

• DIT

• Head of Events 2011

  • Nov 2011 - Mar 2012

  As head of the events team i worked on finding a sponsor for the event and retaining sponsorship for our event lead ups. I managed a team of twenty prior to the fashion show. Together we worked on the event, the afterparty, promotion and post event assessment As head of the events team i worked on finding a sponsor for the event and retaining sponsorship for our event lead ups. I managed a team of twenty prior to the fashion show. Together we worked on the event, the afterparty, promotion and post event assessment



Dail Eireann 2011

• IT Services and IT Consulting
• 1 - 100 Employee

• Administrative Officer and Campaigner

  • Jan 2010 - May 2010