Experience

Kids Cancer Care Foundation of Alberta

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Marketing and Communications Specialist

  • Feb 2018 - Present

  Working collaboratively with the revenue development and events teams, I oversee and execute Kids Cancer Care's digital communication strategies to drive ticket sales and registrations to fundraising events; to reach and engage new donors; and to attract new fundraising partners. Working primarily in digital media, the position employs a range of new technologies and marketing channels to support revenue growth with the long-term goal of helping to convert donors into volunteers, event participants and active champions of Kids Cancer Care. I also work with the outreach, volunteer and camp teams, where I am responsible for coordinating, prioritizing and executing digital communication strategies to reach new families and engage current families and volunteers in Kids Cancer Care’s mission and programs.A highlight during my time at Kids Cancer Care has been implementing the digital marketing strategy resulting in increased website traffic, substantial social media growth and building an e-communication strategy with a database of over 16,000 contacts.

• Marketing and Communications Coordinator

  • Sep 2016 - Feb 2018

  I played an active role in communicating with the various stakeholders of Kids Cancer Care and Camp Kindle. Working collaboratively with all Kids Cancer Care staff to develop and prioritize communication strategies, timelines and messages to raise the profile and good will of Kids Cancer Care. My role was primarily in digital media, implementing digital strategies and tactics to expand our online footprint, grow our social media following, engage and retain social audiences and help convert them into donors, volunteers, participants and active champions of Kids Cancer Care.

• Event Coordinator

  • May 2014 - Sep 2016

  I planned two Signature Fundraising Events for Kids Cancer Care: Don, Joanne and the Coach Golf a Kid to Camp Tournament and the High Hopes Challenge. I also oversaw the Shave Your Lid for Kid campaign. As part of the Community & Signature Events team, I also collaborated and assisted on a number of our other fundraising events!



Megan Gough Promotions & Events

• Owner

  • Oct 2012 - Aug 2015

  MGP&E specialized in non-traditional forms of marketing and one-of-a-kind events, with a goal to create unique experiences for your clientele, potential customers and your team. Clients have included: Melcor Developments, Mission Diner, Ken Rigel Group, The Cochrane & Area Humane Society, Coach Hill Family Chiropractic, Precise TM and Revay & Associates. MGP&E specialized in non-traditional forms of marketing and one-of-a-kind events, with a goal to create unique experiences for your clientele, potential customers and your team. Clients have included: Melcor Developments, Mission Diner, Ken Rigel Group, The Cochrane & Area Humane Society, Coach Hill Family Chiropractic, Precise TM and Revay & Associates.



Bell Media

• Canada
• Entertainment Providers
• 700 & Above Employee

• Promotions & Marketing Director

  • Sep 2011 - Oct 2012

  As the KooL 101.5 Promotions and Marketing Director, I worked alongside programming and sales staff to create unique promotional campaigns, marketing and events for radio station listeners and clients. In this role, I also oversaw two full time staff members and numerous part time street team members.

• Promotions Director

  • Nov 2007 - Sep 2011

  Developed, monitored and reviewed marketing strategies and budgets for CJAY 92 & Classic Country AM 1060. I oversaw and prioritized a number of coinciding radio station promotions, contests and events, as well as worked with sales department to create revenue driven promotions. In this role, I supervised three full time employees, as well as many part-time staff members, volunteers and student interns.

• Classic Country AM 1060 Half Ton of Fun Events Coordinator

  • Nov 2006 - Nov 2007

  Promoted the radio station and interacted with listeners as the face of the radio station at community events. Was responsible for working with clients and community associations to coordinate station events, as well as live broadcasts from these events.



Crowfoot YMCA Calgary

• Day Camp Counsellor - Creative Arts

  • Jun 2006 - Aug 2006



YMCA Canada

• Canada
• Non-profit Organization Management
• 700 & Above Employee

• Out of School Care Assistant

  • Mar 2006 - Jun 2006



Storybook Theatre

• Performing Arts
• 1 - 100 Employee

• Teacher's Assistant & Part Time Facility Supervisor

  • Jun 2004 - Aug 2005