Client Marketing Manager

• Jul 2022 - Present

Client Marketing Manager

• Oct 2019 - Jun 2021

Using data insights, I develop marketing strategies and plans for Flybuys partners and manage two direct reports. Highlights in this role to date:• Developing a team of high performers who had a reputation across the organisation and with clients for high quality work.• Achieving high NPS scores from clients• Leading a major project to develop a live reporting dashboard for a client's campaign activity so key objectives could be measured in real time. This meant working closely with both internal and external stakeholders on all aspects of the project from developing business objectives to managing workflow to ensure the end result was fit for purpose and delivered on time. • Continuing to drive revenue through campaign and member comms during covid lockdowns, Show less

Senior Client Marketing Specialist

• Apr 2019 - Sep 2019

Driving a portfolio of clients, I developed marketing plans and executed complex campaigns to drive awareness and spend at Flybuys partners. Highlights in this role:Developing and executing the “Design your dream winter getaway” campaign, which was a coalition between various Flybuys partners designed to drive cross-partner spend and awareness of travel partners. This campaign won Channel Bronze at the 2049 NZDM Awards.• Developing strong relationships internally and externally and mentoring junior members of the team. Show less

Acting MarComms and Commercial Manager

• Oct 2018 - Mar 2019

In my short time covering this role, I took on extra responsibilities, including:• Supporting the CEO to communicate MTA's vision to stakeholders and the media.• Leading the Marketing and Communications, and Gift and Stationery teams to ensure delivery of key projects on time and to budget.• Overseeing the creative development and management of MTA's Radiator magazine.• Managing and developing excellent relationships with business partners, service and product providers.• Working closely with the Member Services and Advocacy teams to develop strategies, products and services that benefit MTA members and to communicate these to stakeholders, including Government. Show less

Senior Communications Advisor

• Nov 2016 - Mar 2019

My role as senior communications advisor included developing, implementing and maintaining a strategic communications plan to ensure MTA's communications objectives were met. This has included the development of three new websites, including a 12 month rebuild of the MTA website, which integrates with our CRM database, e-commerce and event management software, and the MTA Toolbox, an important repository of information to help MTA members run their businesses better. This role also involves brand management, ensuring that all marketing collateral and other MTA publications adhere to MTA's tone and style to ensure consistency across all channels, protecting the legacy of a trusted 100 year old brand. Show less

Digital Media Coordinator

• Oct 2014 - Oct 2016

Key responsibilities in this role included:• Content generation and delivery of MTA’s online presence, including MTA’s website, Facebook, Twitter and other electronic media.• Building a strong digitally-mediated community, developing channels that deliver benefits to the organisation.• Reviewing digital performance analytics and building a platform to continually enhance performance in electronic media.• Coordinating and delivering production of communications projects, including the development of a website to host our electronic magazine, and the MTA Toolbox, a valuable website for members to access resources to help their businesses. Show less

Content Editor (Travel and Lifestyle)

• Mar 2014 - Oct 2014

Key responsibilities in this role included:• Writing and editing more sensitive client copy• Onboarding new clients who may not have had an SEO or content plan before• Implementing strategies on behalf of clients • Providing additional support for new writers

Content Writer

• Sep 2013 - Feb 2014

Key responsibilities in this role included:• Researching, writing and editing a broad range of content for predominantly online publications• Implementing marketing and SEO strategies on behalf of clients • Creating a broad range of content including news articles, interviews, blogs, newsletters, social media posts and white papers.