Marketing Specialist

• Mar 2023 - Present

Director of Marketing And Business Development

• Jul 2022 - Present

- Managed and created a variety of content for ETC's social media channels, including class schedules, educational pieces, owner and coach interviews, inspirational quotes, member testimonials, tournament highlights, and more. - Spearheaded email campaigns, sending 5-6 emails per month to members, prospects, and previous members, resulting in increased engagement and retention rates. - Created a community outreach initiative, the SaturDATE, which celebrated surrounding local businesses and boosted community relationships and support for local small business owners. - Developed a roadmap that supported a regular cadence of various types of content, including events, social media campaigns, email flow, and company monthly newsletter and blog. - Created an email automation process that guided prospects through becoming a member. - Measured and optimized the effectiveness of content by developing and reporting key performance indicators (KPIs) and metrics for each content channel, digital ad campaign, and website. - Aligned content to key audiences to drive strong resonance and relevance. - Built internal systems to create a scalable business model, including organizing and creating the brand guide and voice, monthly campaigns and initiatives, and quarterly plans with a focus on weekly activity to quarterly and yearly goals with a greater vision in mind. - Created, wrote, and led the publishing process for an online coaching program for women's self-defense, Muay Thai, and Jiu Jitsu blue belt programs. - Organized the trial prospect process through Monday.com to guide prospects through the customer journey and pair them with a coach to drive sales and boost customer relationships and morale. - Organized past-due payments and ensured nothing fell through the cracks, resulting in increased revenue and customer satisfaction. Show less

Head of Marketing

• Sep 2021 - Nov 2022

• Responsible for supporting 12 brokers & teams with just one team covering 45% of San Francisco’s SOMA market and beyond with over 21 sale transactions in 30 months totaling $345M in revenue. • Successfully installed a custom website within the first 2 months of employment, developed lead branding strategy for social media pages, and instantly gained traffic increases in page views from LinkedIn. • Spearheaded the Touchstone Commercial Direct Mail 8-Touch Marketing Plan by focusing product type and providing each team with high return rate and client conversion from competitive design. Show less

Marketing Coordinator

• Jun 2020 - Sep 2021

• Serve as a brand champion by implementing and maintaining a high standard of design, format, and production • Managed all brokers under San Francisco Peninsula Region, creating close partnerships to define project requirements and offer creative marketing solutions • Initiated education and implementation of SEO strategy, regional growth, and maximizing opportunities for social media strategy by training other marketing teams how to leverage data-driven marketing on Hootsuite to geo-target coordinates on Google • Collect competitive marketing information (styles, platforms, technologies competitors use from various sources (samples of BOV’s, pitches, websites, social media, open house venues/ideas, etc) • Support the Research team in the presentation of market reports and adhoc deliverables Show less

Transaction Coordinator

• Aug 2019 - Jan 2020

• Supported agents in both transactions and marketing campaigns, with up to 3 billion in assets • Tracked listings and portfolios with Excel spreadsheets in order to make timely and proactive business decisions • Updated and published broker listings on our brokerage site as well as the team site through Wordpress, MLS, CoStar, and LoopNet reflecting accurate and detailed information • Maintained detailed property lists in CRM to accurately promote properties and meet marketing needs • Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content • Developed marketing campaigns, led design of content creation provided new, sleek templates to streamline marketing campaigns for e-mail campaigns, postcards, flyers, client and listing proposals, and branded letterhead • Supported three senior brokers and 3 junior brokers with over three billion assets under management • Advanced in Photoshop, Illustrator, Rush, Indesign, Canva, Powerpoint and other Microsoft Office Software • Prepared Listing Agreements, Contracts, Addendums, Letters of Intent in accordance with company guidelines • Created listing/sale files for assigned brokers and follow listing file checklist to ensure file is in compliance with company established guidelines and closed out file when listing is closed. • Coordinated with escrow and third-party vendors on all transactions • Tracked booking statements for transactions and commissions Show less

Director of Marketing

• Jan 2018 - Mar 2019

• Conducted continuous evaluations of market trends to stay current on consumer and competitor changes • Orchestrated and implemented re-branding of the website to improve sales and maximize effectiveness • Built, implemented, and updated effective SEO strategies • Maximized strategic approaches by keeping a close eye on performance and making appropriate adjustments • Accompanied CEO to meetings for B2B partnerships • Assessed impact of current sales platforms and evaluated potential areas for improvement • Led cross-functional teams to analyze and understand enterprise-wide operational impacts and opportunities of technology changes • Applied problem-solving skills to analyze and resolve issues impacting business operations and goal achievement • Maintained in-depth understanding of company products and customer buying preferences • Implemented, managed, and updated company database and customer relationship management system (CRM) Sugar • Designed new company product box prototypes, signage, and other promotional materials Show less

Retail Management Intern

• Feb 2016 - Dec 2016

• Enhanced collaboration between team members by preparing meeting materials and taking clear notes to distribute to stakeholders • Answered incoming telephone calls, took down messages, and provided information • Sorted and organized materials such as physical files, tracking spreadsheets, and reports • Developed social media strategy templates for Twitter, Instagram, and Facebook and determined what types of retail tenants were underrepresented in our centers and surrounding market areas • Created promotional presentations and packages for potential investors with InDesign Show less

Seasonal Sales Associate

• May 2015 - Aug 2016

• Pursued resolutions to achieve complete customer satisfaction, including tracking down hard-to-find merchandise at diverse locations • Provided accurate information about promotions, customer programs, and products, helping drive high customer retention • Up-sold and cross-sold products effectively, driving sales, and increasing revenue • Set and achieved personal sales goals of an average of $4,000 per workday, making top 3 in the store while also supporting the goals of the team • Worked as a team player to ensure each customer receives the best service possible Show less