Experience

The Idea Village

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Program Director

  • Sep 2022 - Present



Meg & Marie LLC

• New Orleans, Louisiana, United States

• Business Consultant

  • Sep 2021 - Present

  Providing consultation for a range of clients on: Business Development (B2B, and DTC) Market Research Creative Design & Branding Digital & Social Media Marketing Strategy Marketing Design Ecommerce Website Building & Backend Support Manufacturing Production Logistics Financial Strategy Public Relations Copywriting Team Building Providing consultation for a range of clients on: Business Development (B2B, and DTC) Market Research Creative Design & Branding Digital & Social Media Marketing Strategy Marketing Design Ecommerce Website Building & Backend Support Manufacturing Production Logistics Financial Strategy Public Relations Copywriting Team Building



Flagpole NYC

• United States
• Retail Apparel and Fashion

• CEO & Co-Founder

  • Oct 2011 - Jul 2021

  • Assembled and led a diverse and intergenerational team of 15, including 5 direct reports.• Strategically planned all external communications and served as designated spokesperson for media interviews and business presentations.• Built company culture focused on using data analytics, KPIs, and insights to determine goals and make decisions.• Led planning for E-commerce team; developed annual sales goals; and managed inventory levels and logistics.• Negotiated brand partnerships to cross-promote brands and products across all consumer touch points. • Generated new business by researching, drafting, and presenting proposals.• Strategized and grew B2B revenue streams, achieving 63% net profit margin, averaging a 50% y-o-y revenue growth, and reaching five-digit yearly revenue by year four.• Strategized and grew DTC revenue, achieving 78% net profit margin, over 100% y-o-y revenue growth (accounting for 75% of total revenue), and reaching five-digit yearly revenue at year three. • Collaborated with agencies to plan and execute all digital marketing, including email, content creation, paid advertising, and SEO/SEM campaigns to improve traffic, conversion rates, customer funnels, AOV, acquisition, and customer retention. Show less

• Creative Director

  • Oct 2011 - Jul 2021

  • Led and directed internal creative process to develop branding, copywriting, marketing materials, creative briefs, storyboards, mood boards, production schedules, and budgets.• Drafted copy for marketing materials, creative briefs, press memos, interviews, decks, slogans, and press requests.• Honed the raw talent of junior staff to deliver cutting-edge marketing and campaigns utilizing the latest social media technology.• Developed and executed digital marketing campaign strategies, resulting in deep social engagement through Facebook, Instagram, Flagpole’s E-commerce site, and in collaboration with digital press.• Managed cross-organizational efforts to create campaign material based on the results of data analysis.• Primary responsibility for the creation and execution of product design and marketing for collaborations with luxury partners, including Oscar de la Renta, Barneys New York, Jack Rogers, and JINsoon. • Recommended digital strategy to B2B partners, including SEM, SEO, website display, social media, and reputation management.• Representative work on Instagram @Flagpole. Show less



New York University

• Higher Education
• 700 & Above Employee

• Guests Lecturer & Panelist

  • Sep 2015 - May 2020

  Guest Lecturer to Undergraduate Class, Intro to Public Relations, "How to Coordinate a Product Launch" Graduate Class, Integrated Marketing, "Launching a Change Campaign" NYU Entrepreneurial Institute Festival panelist, "Turning a Passion into a Profession" Guest Lecturer to Undergraduate Class, Intro to Public Relations, "How to Coordinate a Product Launch" Graduate Class, Integrated Marketing, "Launching a Change Campaign" NYU Entrepreneurial Institute Festival panelist, "Turning a Passion into a Profession"



Yale University

• United States
• Higher Education
• 700 & Above Employee

• Guest Lecturer

  • Jun 2017 - Jun 2017

  EXPLO Program 2017, "Entrepreneurship - How and When to Start a Business" EXPLO Program 2017, "Entrepreneurship - How and When to Start a Business"