Experience

Intersport

• United States
• Marketing Services
• 100 - 200 Employee

• Account Supervisor, Content & Digital Marketing

  • Jul 2022 - Present



Merrick Pet Care, Inc.

• United States
• Food Production
• 1 - 100 Employee

• Communications Assistant Manager

  • Jul 2019 - Jul 2022

• Communications Coordinator

  • Sep 2017 - Jul 2019



Ogilvy & Mather

• India
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Account Executive

  • Jul 2017 - Sep 2017

• Assistant Account Executive

  • Jun 2015 - Jun 2017

  • Managed entire Point of Market Entry (POME) commercial program in 2016 from briefing to execution including: TV, print, digital landing page, and digital banner creation• Facilitated client creative meetings, pre-bid, award, and pre-pro meetings for TV and print shoots • Worked closely with creative team on program development and led client presentations of work • Collaborated with producer to write production documents including image decks and detailed shot lists• Oversaw successful launch of program during Ellen Mother’s Day Show, generating almost 5MM impressions online • Owned commercial program budgets and managed SOW for all program elements • Assisted in strategic development of No Baby Unhugged Program, which has garnered almost 1 billion impressions through PR, Social, and OLV since program launch in October 2016 and won two Silver Effie Awards in 2017 • Led efforts to secure a partnership at Lurie Children’s Hospital to support their NICU Hugger Program making Lurie the first No Baby Unhugged Hospital in the U.S.



Merrick Natural Petworks

• United States
• Food and Beverage Manufacturing

• Intern

  • Jul 2013 - Aug 2014

  • Led select social media programming – wrote fact sheets and news releases, managed company blogger program and “Best Dog Ever” marketing campaign, aided in social customer service response, created content for social media pages, and managed Twitter and Hootsuite• Managed company’s partnership and served as liaison with local adoption shelters. Coordinated day to day activities including – creation of adoption packets, updated media materials, produced volunteer training documents and organized company presence at special events • Represented Merrick at grass roots adoption events – sampling product and communicating product information to event attendees • Contracted and implemented a media monitoring partnership that reduced costs and drove efficiency • Prepared analysis of the raw dog food category and presented findings to Chief Executive Officer • Researched and updated product comparison chart for Merrick and key competitors for use on company website and social media • Established guidelines for sponsorship and donation requests to aid in the development of feeding programs at shelters



American Red Cross

• United States
• Non-profit Organizations
• 700 & Above Employee

• Intern

  • Feb 2013 - Dec 2013

  • Created web content for the Red Cross humanitarian website • Assisted brand team in updating the American Red Cross fundraising page and sponsorship request form• Sourced marketing materials for print advertising campaigns and developed an excel spreadsheet to track material use• Collaborated with marketing and sales team to update the marketing standard operating procedures and created materials to inform the marketing team of the new procedures • Created web content for the Red Cross humanitarian website • Assisted brand team in updating the American Red Cross fundraising page and sponsorship request form• Sourced marketing materials for print advertising campaigns and developed an excel spreadsheet to track material use• Collaborated with marketing and sales team to update the marketing standard operating procedures and created materials to inform the marketing team of the new procedures