Experience

The Colorado Springs School

• United States
• Primary and Secondary Education
• 1 - 100 Employee

• Director of Strategic Marketing & Communications

  • Jul 2021 - Present

  - Develop strategic marketing campaigns to enhance the visibility and public perception of the CSS brand among prospective families, advertisers, organizations, the greater community, and the press. - Spearheaded full cycle social media and Google search campaigns that resulted in a record number of inquiries, applications, and enrolled students for the Office of Admissions for two straight years. - Implemented redesign of school letterhead, performing arts programs, admissions and fundraising materials, e-newsletters, and more to enhance image and ensure consistency across the board. - Collaborate with various departments school-wide to plan more than a dozen events annually – ranging from Open Houses and Alumni Reunions to annual Gala & Auction and Commencement. - Oversee small marketing and communications budget while creatively searching for solutions that will garner the greatest ROI. - Manage, contribute, and maintain all content on the school’s website. - Ghost-write letters for Head of School and other constituents as needed. - Produce and distribute weekly e-newsletters to current families via the head of school and academic division directors, resulting in an average 10 percent increase in email open rates year-over-year. - Revitalized facility rentals process – from inquiry to sale and day-of supervision – to enhance the school’s reputation and overall professionalism, and increase revenue. - Oversaw the establishment of a 60th anniversary marketing campaign, including archival displays, special edition logo design, website design, and more. Show less



Winning Consultations

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Marketing Coordinator (Volunteer)

  • Mar 2019 - Present

  - Design marketing materials in alignment with self-prescribed branding and style guidelines. - Maintain company website and social media accounts. - Coordinate social media content and advertising campaigns via LinkedIn and Facebook. - Generate digital media, ranging from text and photos to video. - Design marketing materials in alignment with self-prescribed branding and style guidelines. - Maintain company website and social media accounts. - Coordinate social media content and advertising campaigns via LinkedIn and Facebook. - Generate digital media, ranging from text and photos to video.



Kean University

• United States
• Higher Education
• 700 & Above Employee

• Managing Assistant Director, Division of Enrollment Services

  • Jun 2018 - Jul 2021

  - Supervise support staff and independent consultants. - Act as project manager, responsible for developing process improvement plans and procedures, and collaborating with faculty and staff University-wide to enhance customer service initiatives. - Responsible for chairing new hire search committees and establishing employee onboarding procedures. - Design, generate copy for, and distribute print and online marketing materials and direct mail campaigns. - Plan events for faculty, staff, alumni, and guests, including annual NJEA Alumni Reception for 175+ people. - Assist with planning and implementing new freshman, transfer, and Kean Online orientations for 3,000+ students. - Oversee joint admissions agreements between Kean and two-year community colleges as well as high schools. - Draft communications on behalf of Vice President for Enrollment Services and President of Kean. - Manage social media content for the Offices of the Registrar and Financial Aid. - Perform administrative functions for VP for Enrollment Services such as maintaining calendar, arranging travel, creating PowerPoint presentations, managing payroll, and overseeing annual operating budget. - Serve as Professional Development Days Committee member, tasked with devising a four-day professional development schedule, including programming for faculty and staff, twice per year. Show less



New York University - College of Dentistry

• United States
• Higher Education
• 300 - 400 Employee

• Assistant Director of Communications & Public Affairs

  • 2015 - May 2018

  - Worked collaboratively with both the Assistant Dean and Director of Communications & Public Affairs to create and deliver a coordinated public relations and media strategy. - Oversaw the Office of Communications and Public Affairs’ $500,000+ annual operating budget. - Developed content for and managed the distribution of annual alumni magazine (circulation 21,000); biweekly e-newsletter (circulation 3,300); and quarterly e-newsletter (circulation 7,000). - Appointed to Dean’s Honors Day Committee – responsible for planning and organizing annual event (250+ attendees), which recognizes professional excellence and achievements by faculty and staff. - Spearheaded Program for Survivors of Torture crowdfunding campaign, raising over $6,300. - Managed NYU Dentistry’s primary social media accounts, monitored over 50 College-affiliated accounts, and assisted with the development of a College-wide social media policy. - Designed programs, e-newsletters, brochures, postcards, etc. - Coordinated photography and videography, and maintained detailed media archive. - Managed Dental Hygiene Programs and MS in Clinical Research Google SEM advertising campaigns. - Performed Web updates as needed – posted news stories, uploaded media galleries, maintained events calendar, etc. - Wrote grant releases and tracked all mentions of NYU Dentistry in the press. - Generated and distributed emails to students, faculty, staff, and alumni on behalf of other offices/departments. - Nominated to the NYU Dentistry Council on Humanitarianism and Culture Change, and appointed to the Office of Human Resources & Faculty Services’ “Buddy Program” as a mentor to new employees. Show less



Gill St. Bernard's School

• United States
• Education Administration Programs
• 1 - 100 Employee

• Communications Specialist

  • Aug 2012 - Apr 2015

  - Managed numerous publications, including tri-annual alumni magazine, monthly community e-newsletter, seasonal athletic booster club newsletter, and annual graduation publication. - Created editorial outlines and production schedules to produce high quality content under deadline. - Interviewed faculty, staff, students, parents, and alumni for press releases, Web stories, and magazine articles. - Photographed school events for print and online publications. - Maintained school website, posting news, feature stories, and photos depicting events and student life at GSB. - Developed daily content for Facebook and Twitter. - Communicated with local reporters to ensure news coverage. - Collaborated with out-of-house designers, photographers, printers, and mail houses. - Launched 1½-year GSB Student Profile Series for Office of Admissions. - Served as a liaison to the GSB Athletics Booster Club and Parents’ Association, offering assistance at events, including the school’s annual fashion show, homecoming, gala, and golf outing. - Designed and produced publications for the GSB Parents’ Association and Office of Admissions. - Assisted with the creation and implementation of updated GSB Curriculum Guide. - Managed communications interns, ensuring accurate and effective Hi-Hill Day Camp communications. Show less



Ranney School

• United States
• Education Administration Programs
• 100 - 200 Employee

• Associate Communications Editor/Athletic Communications Specialist

  • Oct 2010 - Aug 2012

  - Led all aspects of research, writing, and designing athletics publications (quarterly magazine, daily e-newsletter, etc.).- Assisted in the preparation and dissemination of daily news items and press releases.- Photographed school events for print and online publications.- Catalogued and archived press clippings, photographs, and publications.- Edited content produced by various offices/departments.- Updated and maintained athletics content, news, and photo galleries on the Ranney School website.- Served as Interim Web Director – generated e-blasts, designed banner ads, performed website maintenance, and more.- Volunteered at annual Ranney School Panther Ball and Fall Festival. Show less

• Athletic Communications/Executive Assistant to Director of Athletics

  • Apr 2010 - Oct 2010

  - Designed fliers and brochures promoting Ranney School athletics and Ranney in the Summer day camp programs.- Posted team rosters, schedules, and results internally and externally via the Web.- Drafted letters to student-athletes and parents on behalf of the Athletic Director and Head of School.- Maintained files, answered phones, retrieved daily messages, planned events, and updated media.



American Diabetes Association

• United States
• Non-profit Organizations
• 700 & Above Employee

• Tour de Cure Public Relations Intern

  • Jan 2010 - Mar 2010

  - Conducted Internet research to initiate contact with media outlets and prospective Tour de Cure donors and participants. - Developed media alerts and pitched story ideas to the press. - Created promotional materials such as postcards for Tour de Cure events. - Conducted Internet research to initiate contact with media outlets and prospective Tour de Cure donors and participants. - Developed media alerts and pitched story ideas to the press. - Created promotional materials such as postcards for Tour de Cure events.



Rider University

• United States
• Higher Education
• 700 & Above Employee

• Newsletter Intern

  • Jan 2009 - May 2009

  - Contacted, interviewed, and photographed interns and internship coordinators in various fields of study. - Wrote articles detailing students’ experiences while interning, edited articles, and formatted newsletter. - Contacted, interviewed, and photographed interns and internship coordinators in various fields of study. - Wrote articles detailing students’ experiences while interning, edited articles, and formatted newsletter.



Learning Ally

• United States
• Non-profit Organizations
• 200 - 300 Employee

• Strategic Communications Summer Intern

  • May 2008 - Aug 2008

  - Designed National Achievement Awards promotional poster and tri-fold brochure. - Interviewed and wrote a member article for inclusion in the bi-monthly e-newsletter. - Acted as departmental proofreader and communications liaison. - Assembled press kits for organized media events. - Researched and recruited blind or dyslexic celebrities to endorse or donate to the organization’s cause. - Updated and extended central photograph repository using Extensis Portfolio software. - Created graphs using Microsoft Excel for possible publication in literature. - Aided in execution and distribution of veteran Michael Jernigan’s television PSA. Show less



Rider University

• United States
• Higher Education
• 700 & Above Employee

• Resident Advisor

  • Aug 2007 - Jan 2008

  - Assigned to manage and plan programs individually or with six other staff members for approximately 232 undergraduate students. - Created award winning bulletin boards highlighting student transition issues, safe sex and drinking. - Supervised 24 residents by resolving conflicts in a confidential manner and facilitating bi-weekly meetings. - Assigned to manage and plan programs individually or with six other staff members for approximately 232 undergraduate students. - Created award winning bulletin boards highlighting student transition issues, safe sex and drinking. - Supervised 24 residents by resolving conflicts in a confidential manner and facilitating bi-weekly meetings.



All American Waterproofing and Environmental

• Monroe Township, NJ

• Executive Administrative Assistant

  • Jan 2006 - Jan 2008

  - Answered phones, scheduled in-home assessments, and inputted client information into company database. - Generated invoices, issued employee payroll, and tracked company expenses. - Produced proposals for prospective clients. - Answered phones, scheduled in-home assessments, and inputted client information into company database. - Generated invoices, issued employee payroll, and tracked company expenses. - Produced proposals for prospective clients.