Meg Johnson

Senior Marketing Executive at Livi UK
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Location
United Kingdom, UK

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Experience

    • United Kingdom
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Senior Marketing Executive
      • Sep 2022 - Present

    • Marketing Executive
      • May 2021 - Present

    • Retail
    • 1 - 100 Employee
    • Digital Communications Executive
      • Nov 2020 - Jun 2021

    • Junior Email Marketing Executive
      • Jun 2019 - Nov 2020

    • United Kingdom
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • CRM assistant
      • Jan 2019 - Jun 2019

      • Effective management of email campaigns sending multiple emails a week to over 1 million customers to a variety of different markets • Managing the correct and efficient briefing of campaigns to trade, editorial and design ensuring emails were executed to the highest standard • Leading weekly content planning meetings presenting creative ideas for upcoming campaigns • Developing HTML emails using a variety of tools • Setting up, testing and broadcasting campaigns • Completion and analysis of weekly reports to suggest areas of improvements for all campaigns • Undertaking a comprehensive testing plan with the aim of continual improvement and learning in email activities • Demonstrating innovative ideas which support business growth and encourage retention and acquisition Show less

    • Marketing Intern
      • Jun 2016 - Aug 2017

      • Opportunity to learn and grow within a dynamic start-up ecommerce fashion website where insight in every part of how a business operates was gained • 360 understanding of marketing with the main responsibility being the strategic planning and execution of email marketing campaigns, designing promotional material and evaluating success of campaigns • Basic understanding of SEO, Affiliate programs, Facebook ad manager • Maintain online presence on all social media platforms to grow followings and improve engagement • Website maintenance, product uploads and product descriptions • Analyse of weekly figures so commercial business decisions could be made regarding budgeting and strategy • Using photo shop to edit images, design website material and promotional material • Building relationships with suppliers and making buying decisions on new collections • Attending various shows and exhibitions • Organising multiple charity events Show less

    • United Kingdom
    • Wellness and Fitness Services
    • 100 - 200 Employee
    • Sales/Customer Advisor
      • Feb 2013 - Sep 2015

      I have had some valuable experience in the sales and marketing environment through my job as a sales advisor at 1Life where I sold gym memberships as well as dealing with customer complaints and queries. Main responsibilities included- • Reach and surpass monthly sales targets • Consistently look for opportunities to gain new members by gaining qualified leads and build a network and create traffic through mailers, referrals and outreach • Determine prospect’s goals and motivation and be knowledgeable of all products, programs and services to secure the final sale • Working collaboratively within a small team • Handle member complaints and resolve issues promptly Show less

    • United Kingdom
    • Semiconductor Manufacturing
    • 700 & Above Employee
    • Business Intern
      • May 2013 - May 2013

      This was a two week business internship which gave me some valuable insight into what it would be like to work for a major UK company, main roles included- • Experience in the purchasing department carrying out shipping orders and sorting out currency requests for managers • Understanding of finance department and how they operate This was a two week business internship which gave me some valuable insight into what it would be like to work for a major UK company, main roles included- • Experience in the purchasing department carrying out shipping orders and sorting out currency requests for managers • Understanding of finance department and how they operate

Education

  • Nottingham Trent University
    Bachelor’s Degree, Final Year Business Management & Marketing Student (BA Hons)
    2014 - 2018
  • Saffron Walden County High
    A Level, Business Studies, Philosophy & Ethics, Sociology
    2012 - 2014

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