Meg Potter
Creative Director & COO at Calatrello Creatives LLC- Claim this Profile
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English -
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Bio
Credentials
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CPR
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Experience
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Calatrello Creatives LLC
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Advertising Services
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1 - 100 Employee
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Creative Director & COO
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Nov 2022 - Present
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Creative Director
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Sep 2019 - Jan 2023
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Brand Designer
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Jan 2020 - Present
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ALL MAVEN
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United States
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Design Services
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1 - 100 Employee
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Senior Graphic Designer
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Aug 2019 - Jan 2021
• Planned concepts by studying information and materials; illustrated concept by designing rough layout of art and copy regarding arrangement, size, type size and style and related aesthetic concepts • Assessed client needs to determine design direction and designed high-quality web pages, brochures, logos, signs, books, magazine covers, annual reports, advertisements and other communication materials • Produced drafts for review by clients and made revisions based on the feedback received; cataloged all final and working files ensuring accessibility and organization • Ensured final graphics and layouts were visually appealing and on-brand, reviewing designs for errors before submitting for review by client Show less
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El Paso Import Co
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United States
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Wholesale Import and Export
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1 - 100 Employee
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Social Media Manager
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Apr 2019 - Jan 2020
Developed, implemented and managed social media strategy for a furniture company. Managed online inventory, price changes, product descriptions and product photos. • Spearheaded project to update all furniture photos and upload to the company website and social media; resulted in a 30% increase in customer engagement and a 20% increase in sales • Increased traffic on social media pages including Instagram, Twitter and Facebook by developing marketing strategies to advertise new arrivals, styled pieces, décor ideas and current sales for 4 different locations • Provided senior leadership with social media reports in a timely manner; collaborated to identify areas of improvement and determine future content and postings that boost sales and increase customer engagement Show less
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Unique Sports and Apparel
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Columbus, Georgia Area
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Graphic Designer
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Aug 2018 - Feb 2019
Crafted 50+ custom logos for apparel, marketing collateral and social media. • Participated in multiple projects simultaneously and prioritized assignments to meet deadlines 100% of the time; utilized Adobe Creative Suite to complete projects • Met with client to assess vision, needs and goals; obtained approval of concept by submitting rough layout • Ensured files for production were properly built for accessibility; worked with specified parameters on a per-project basis to meet the needs of customers • Determined size arrangement and color of design elements and copy, selected style and size of type and arranged layout based on space, aesthetics and production requirements • Shared art in printing format for silk-screen printing machines (manual and automatic) ensuring accuracy Show less
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Student
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Aug 2016 - May 2018
Bachelor of Science Communications, Advertising Bachelor of Science Communications, Advertising
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Education
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Appalachian State University
Bachelor of Applied Science (BASc), Communications, advertising -
Santa Barbara City College
Associate of Arts (A.A.), Communication and Media Studies