Meg Potter

Creative Director & COO at Calatrello Creatives LLC
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Contact Information
us****@****om
(386) 825-5501
Location
San Marcos, Texas, United States, US
Languages
  • English -

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Credentials

  • CPR
    -

Experience

    • Advertising Services
    • 1 - 100 Employee
    • Creative Director & COO
      • Nov 2022 - Present

    • Creative Director
      • Sep 2019 - Jan 2023

    • Brand Designer
      • Jan 2020 - Present

    • United States
    • Design Services
    • 1 - 100 Employee
    • Senior Graphic Designer
      • Aug 2019 - Jan 2021

      • Planned concepts by studying information and materials; illustrated concept by designing rough layout of art and copy regarding arrangement, size, type size and style and related aesthetic concepts • Assessed client needs to determine design direction and designed high-quality web pages, brochures, logos, signs, books, magazine covers, annual reports, advertisements and other communication materials • Produced drafts for review by clients and made revisions based on the feedback received; cataloged all final and working files ensuring accessibility and organization • Ensured final graphics and layouts were visually appealing and on-brand, reviewing designs for errors before submitting for review by client Show less

    • United States
    • Wholesale Import and Export
    • 1 - 100 Employee
    • Social Media Manager
      • Apr 2019 - Jan 2020

      Developed, implemented and managed social media strategy for a furniture company. Managed online inventory, price changes, product descriptions and product photos. • Spearheaded project to update all furniture photos and upload to the company website and social media; resulted in a 30% increase in customer engagement and a 20% increase in sales • Increased traffic on social media pages including Instagram, Twitter and Facebook by developing marketing strategies to advertise new arrivals, styled pieces, décor ideas and current sales for 4 different locations • Provided senior leadership with social media reports in a timely manner; collaborated to identify areas of improvement and determine future content and postings that boost sales and increase customer engagement Show less

  • Unique Sports and Apparel
    • Columbus, Georgia Area
    • Graphic Designer
      • Aug 2018 - Feb 2019

      Crafted 50+ custom logos for apparel, marketing collateral and social media. • Participated in multiple projects simultaneously and prioritized assignments to meet deadlines 100% of the time; utilized Adobe Creative Suite to complete projects • Met with client to assess vision, needs and goals; obtained approval of concept by submitting rough layout • Ensured files for production were properly built for accessibility; worked with specified parameters on a per-project basis to meet the needs of customers • Determined size arrangement and color of design elements and copy, selected style and size of type and arranged layout based on space, aesthetics and production requirements • Shared art in printing format for silk-screen printing machines (manual and automatic) ensuring accuracy Show less

    • Student
      • Aug 2016 - May 2018

      Bachelor of Science Communications, Advertising Bachelor of Science Communications, Advertising

Education

  • Appalachian State University
    Bachelor of Applied Science (BASc), Communications, advertising
    2016 - 2018
  • Santa Barbara City College
    Associate of Arts (A.A.), Communication and Media Studies
    2013 - 2016

Community

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