Digital Marketing Specialist

• Dec 2022 - Present

Marketing Coordinator

• Jan 2022 - Nov 2022

- Collaborating with Digital Marketing team on promoting large book campaigns on platforms such as TikTok, Facebook, Instagram and Twitter -Creating and testing ads on high performing books to ensure all objectives are being reached -Leading all aspects of a Book Campaign from quality checks, design, social media reach and media plans - Monitor high performing ads and provide insights to marketing team on key performance indicators of the ads - Managed and created all Amazon Assets for priority titles - Collaborated with the marketing team on our largest Romance campaign, gaining over 2.7 million impressions

Online and Digital Sales Intern

• Mar 2021 - Dec 2021

-Introduced Penguin Random House Canada’s first TikTok tracking program, where employees can rapidly and efficiently monitor TikTok trending books and when they began trending- Predicting and analyzing TikTok trends on BookTok for all Penguin Random House employees, in order to pitch orders to Amazon and Indigo efficiently and increase sales overall -Introduced new methods of marketing outreach through Tiktok, such as working with Canadian content creators and fulfilling their Linktree wish lists - Monitor daily PO's on Excel, for Amazon orders and shipments, ensuring all cancellations are put through accurately and quickly -Managed Libro nominations and audiobook nominations on a monthly basis by communicating any new Canadian titles, over to the US team - Uploaded and managed ebook and audiobook promotions via Access database, enabling all company employees to view any new promos - Led a Booktok/Tiktok presentation for Indigo Book sellers, addressing any key selling points and promotions to do with the book - Monitored Low Stock titles within Amazon and produced daily excel spreadsheets for respective division leads - Managed weekly forecast reports which were sent out promptly to all sales leads and representatives within the company - Developed two excel Macros for NAFN reporting as well as Pre-Order reporting -Closely monitored Pre-Orders on amazon and flagged any Low stock preorders to Division leads

Copywriter

• Jan 2017 - Dec 2021

- Developed social copies for all media platforms (Instagram, Facebook and Twitter) - Communicated with team members on effective ways to create engaging copies - Developed bilingual copies in order to achieve wider audiences - Followed brand guidelines when developing copies - Developed social copies for all media platforms (Instagram, Facebook and Twitter) - Communicated with team members on effective ways to create engaging copies - Developed bilingual copies in order to achieve wider audiences - Followed brand guidelines when developing copies