Mediatrix Wanjiru
Social Media Marketing Specialist at Vyudu Inc- Claim this Profile
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English Full professional proficiency
Topline Score
Bio
Credentials
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The Complete SEO Course From Beginner to Professional 2023
UdemyAug, 2023- Sep, 2024 -
Google Digital Marketing & E-commerce Certificate
CourseraJun, 2023- Sep, 2024 -
Inbound Marketing
HubSpot AcademySep, 2022- Sep, 2024
Experience
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Vyudu Inc
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United States
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Advertising Services
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1 - 100 Employee
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Social Media Marketing Specialist
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Aug 2023 - Present
In my role as a Social Media Marketing Specialist at Vyudu, I drive growth for luxury brands through social media platforms by: • Curating impactful content strategies aligned with client objectives and tailored to specific seasons and holidays. • Using scheduling tools such as Social Champ to optimize posting times for maximum reach and engagement. • Participating in bi-weekly client meetings to present performance reports, discuss strategy adjustments, and gather feedback. Crafting tailored content strategies is my forte, ensuring that each piece resonates with the target audience, resulting in heightened brand impact and customer loyalty. Show less
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Self Employed
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Real Estate
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1 - 100 Employee
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Digital Marketing Specialist
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Apr 2020 - Present
By using my expertise in digital marketing, I've achieved concrete results as an SEO specialist by: • Building 3 functional websites on WordPress and Shopify to efficiently display products and services, with a focus on enhancing user experience and driving conversions. • Crafting high-quality, SEO-optimized blog posts using Surfer SEO to drive increased website traffic. • Conducted regular website audits using Screaming Frog, Sitebulb, and Chrome Web Development Tools to ensure optimal site health. • Implementing technical SEO optimizations, including HTTP status code optimization, canonical tags, XML sitemap submission, indexable and crawlable page management and website load times optimization, to help search engines better interpret the website’s content value. • Analyzing website analytics such as organic traffic, rankings, conversion rates, and bounce rates using Google Search Console, Google Analytics & Ahrefs to track key performance metrics. Achievements: • Achieved a 35% click-through rate in 28 days, demonstrating effective engagement and user interaction. • Successfully resolved non-indexable pages, Core Web Vitals and canonical tags technical SEO issues impacting website performance. • Stayed up-to-date with SEO industry trends and best practices. Show less
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Project Management Associate
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May 2019 - Jul 2019
Ministry of Public Service, Youth, and Gender Affairs is a state department for public service, gender equality, women empowerment, and GBV. During my time serving as a project manager associate, I: • Appraised women and youth groups for the government's affirmative action funds. • Trained women groups on business management and financial skills. • Facilitated 1500+ youths to apply for KYEOP grants and training. • Managed 150 women groups that received zero-interest loans to start or expand their businesses, creating more jobs. Show less
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Education
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2015 - 2019
Kenyatta University
Bachelor of Science - BS, Community Resource Management
Community
