Joshua Peters, M.A.P.C
Editor In Chief at New Car Dealers Association of BC- Claim this Profile
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English Native or bilingual proficiency
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French Elementary proficiency
Topline Score
Bio
Jonathan Gilman
Joshua is always engaging and ready to add value in conversations on industry trends. I welcome any opportunity to work with him. He is always ready to help, even when we are not working on projects together.
John White
I have had the pleasure of getting to know and working with Josh in my capacity as past president of CADA. Josh is a true professional in all of his dealings. He keeps his commitments, and handles complex issues in looking through the complete picture to make reasoned judgements. He is very knowledgeable in his field and has the respect of all of those around him. John White
Jonathan Gilman
Joshua is always engaging and ready to add value in conversations on industry trends. I welcome any opportunity to work with him. He is always ready to help, even when we are not working on projects together.
John White
I have had the pleasure of getting to know and working with Josh in my capacity as past president of CADA. Josh is a true professional in all of his dealings. He keeps his commitments, and handles complex issues in looking through the complete picture to make reasoned judgements. He is very knowledgeable in his field and has the respect of all of those around him. John White
Jonathan Gilman
Joshua is always engaging and ready to add value in conversations on industry trends. I welcome any opportunity to work with him. He is always ready to help, even when we are not working on projects together.
John White
I have had the pleasure of getting to know and working with Josh in my capacity as past president of CADA. Josh is a true professional in all of his dealings. He keeps his commitments, and handles complex issues in looking through the complete picture to make reasoned judgements. He is very knowledgeable in his field and has the respect of all of those around him. John White
Jonathan Gilman
Joshua is always engaging and ready to add value in conversations on industry trends. I welcome any opportunity to work with him. He is always ready to help, even when we are not working on projects together.
John White
I have had the pleasure of getting to know and working with Josh in my capacity as past president of CADA. Josh is a true professional in all of his dealings. He keeps his commitments, and handles complex issues in looking through the complete picture to make reasoned judgements. He is very knowledgeable in his field and has the respect of all of those around him. John White
Credentials
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Indigenous Canada
University of AlbertaSep, 2022- Nov, 2024 -
Leading Inclusive Teams
LinkedInJul, 2021- Nov, 2024 -
Project Management Essentials Certificate of Completion
Royal Roads UniversityNov, 2019- Nov, 2024 -
National Lifeguard Service
Canadian Lifesaving SocietyJan, 2003- Nov, 2024 -
CANSail Level 1&2 Instructor (National Coaching Certification Program (NCCP))
Canadian Yachting AssociationJan, 2002- Nov, 2024
Experience
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New Car Dealers Association of BC
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Canada
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Editor In Chief
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Apr 2019 - Present
Editor of the NCDA's quarterly flagship industry publication, Signals with distribution to over 2,500 industry, sponsor and government contacts. Manage the entire content, editorial and sales process.
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Manager, Member Services
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Jan 2015 - Present
I oversee member services for BC's New Car Dealers as well as provide communications and logistics support to the New Car Dealers Association of BC (NCDA), including event and marketing support for the CleanBC Go Electric Vehicle Rebate Program. NCDA represents over 400 new car dealer members across B.C. who generate $15.6 Billion in annual sales and employ over 27,000 people.* Editor of the Association's flagship industry publication, Signals* Developed an internal and external member relations and retention strategy to grow the Association's new dealership and associate membership, including sponsor revenue.* Experience in contract negotiations with suppliers and increasing the number of partnerships with the Association.* Lead branding and marketing refresh of all communication assets including logo and website.
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95th Vancouver International Auto Show - Communications Director
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Jan 2015 - Apr 2015
I provided media relations and communications expertise to the Vancouver International Auto Show (VIAS), Western Canada's best attended auto show. * NCDA owns and operates VIAS. The 95th Annual VIAS expanded in square footage by over 25% for 2015 to include all of the Vancouver Convention Centre (West). * VIAS 2015 attendance reached a show history high with 17% growth to 98,694 - the highest attendance growth of any auto show in Canada during the 2014-2015 show season.*VIAS returns in 2016 and runs March 23-28, 2016. Stay tuned for more information: www.VancouverInternationalAutoShow.comFeedback from #vanautoshow15:* Auto journalist and expert Zack Spencer (DriveawayBC):"Yours truly travels all over the world to such exotic locations as Paris, Geneva, Beijing, New York and Frankfurt, for much bigger auto shows. But to me, it's obvious that the setting for the Vancouver show is, hands down, the best around. And with the expansion this year's show underwent, the Vancouver show is moving into the big leagues."* Our exposure was massive and we’ve sold cars as a direct result of the event. We’re excited to book next year’s show and recommend it to anybody else in the auto industry.”– Matthew Shirlaw, Trotman Auto Group, NCDA member, VIAS 2015 exhibitor
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Communications and Exhibitor Sales
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Oct 2015 - Present
I promoted and implemented commercial exhibit sales for the Vancouver International Auto Show (VIAS).* Managed and booked commercial exhibitor sales and sponsor activations for the 2019/2018/2017/2016 Vancouver International Auto Shows. Exhibit space was SOLD OUT before Opening Day. * Completed 3 Year in a row run of more than 115,000 attendees per year for VIAS 2019.* Over 120,000+ attendees toured Western Canada's best attended consumer show in 2018.* Over 115,000+ attendees visited the 2017 Auto Show.* Over 101,000+ attendees visited the 2016 Auto Show, the highest attendance record in the 96 years of the show being a 5 day event.* Provided media relations and communications expertise to the Vancouver International Auto Show (VIAS), Western Canada's best attended auto show. NCDA owns and operates VIAS.
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Director of Communications (Part Time)
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Oct 2012 - Oct 2014
Worked to develop the Joy Smith Foundation dedicated to supporting registered not-for-profit charities who care for victims of human trafficking in Canada.* Established communications/media plan for first-of-its-kind charity in Canada from scratch. * Arranged national and regional TV, radio and print media interviews. * Organized speaking tour and fundraising activities. Managed donor relationships. * Created two successful Ride for Refuge’s for the Joy Smith Foundation, grew participants from 100 to 200 riders, teams from 21 to 39, participating cities from eight to twelve and developed new team to raise $15,000+. Support raised by year two of the ride surpassed $100,000.
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Communications Assistant (Part Time)
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Oct 2012 - Oct 2014
Provided communications assistance to the Office of MP Joy Smith, House of Commons (Parliament of Canada). Set up riding funding announcements. Carried out communication/research for The Tipping Point (recommendations that responded to Supreme Court of Canada’s Bedford decision on prostitution and resulted in forming the basis for Bill C-36 passed by the federal government in 2014).* Integrated writing of OPED’s and Letters to the Editor for national newspapers and Macleans into the office structure/activities.* Orchestrated positive national media coverage of prostitution bill revisions, Bill C-36. * Initiated request to former US President Jimmy Carter to write a letter for publication in Canadian national media. Resulted in a copy sent to every MP, with CBC national news pick-up.* Ensured that Tipping Point recommendations were published in national papers, organized press conferences and facilitated media interviews.
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Parliament of Canada
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Canada
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Legislative Offices
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700 & Above Employee
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Communications and Legislative Assistant
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Dec 2008 - Jan 2012
Serving MPs and supporting their activities through research, writing, stakeholder relations, strategic communication, issues management and community engagement.*Prepared correspondence wrote speech drafts and crafted social media strategy. Managed stakeholder relations and strategic communications related to Downsview Park, Canada’s largest urban park.* Grew first time MP’s media profile. * Helped obtain and track over $250 million in funding for bridges, sewer/water, arts and culture constituency projects. * Built and maintained regular communications outreach in over 15 newspapers, managed a media buy plan with over 30 media outlets. * Carried out event planning, organized tour schedule, and arranged meeting for MP with US Drug Czar. * Expanded and developed important and high profile contacts resulting in letters of endorsement for anti-drug initiative in Canada that built support for passage of a private members bill and developed supportive media plan.
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Global Affairs Canada | Affaires mondiales Canada
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Canada
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Government Administration
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700 & Above Employee
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Special Assistant
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2012 - 2012
Served the Minister of International Trade and the Asia-Pacific Gateway, Hon. Ed Fast.* Supported Policy & Communications units and updated media products. * Carried out stakeholder outreach for CETA (Europe Free Trade Agreement)• Tracked stakeholder contacts, developed and established all earned media and quotes that were used in future communication products and media materials. Garnered over 100 quotes frombusinesses supporting Canada European Free Trade Agreement (CETA) roll out. • Helped research how Canadian companies could benefit from Indian and Korean free trade agreements.
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National Aboriginal Health Organization
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Wellness and Fitness Services
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1 - 100 Employee
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Senior Communications Officer
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2011 - 2011
Developed communication strategies; edited the Annual Report and Journal of Aboriginal Health; provided communication advice to the CEO and Board of Directors at Canada's former research body for aboriginal health. Developed communication strategies; edited the Annual Report and Journal of Aboriginal Health; provided communication advice to the CEO and Board of Directors at Canada's former research body for aboriginal health.
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Trinity Western University
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Canada
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Higher Education
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500 - 600 Employee
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Admissions Assistant
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Sep 2007 - Apr 2008
* Campus ambassador and promoted the University's features to parents and prospective students on View Days * Campus ambassador and promoted the University's features to parents and prospective students on View Days
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Laurentian Leadership Centre
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Sep 2006 - Dec 2006
Intern in the Prime Minister's Office - Communications Department. Focused on talking points for key political issues of the day, preparing and organizing media briefing books and supporting the Director of Communications and staff. Intern in the Prime Minister's Office - Communications Department. Focused on talking points for key political issues of the day, preparing and organizing media briefing books and supporting the Director of Communications and staff.
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Canadian Armed Forces | Forces armées canadiennes
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Canada
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Armed Forces
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700 & Above Employee
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Officer Cadet
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Jun 2004 - Sep 2004
*Enrolled as an Officer Cadet in the CF's Basic Military Officer Qualification (BMOQ)Course objective: prepare future officers to effectively lead small teams in simple operations in both garrison and austere field conditions:*Drill*First Aid*Weapons Handling*Physical Training*Topography*Field Training*Chemical, Biological, Radiological and Nuclear (CBRN) Defence*Force Protection Operations*Canadian Armed Forces Regulations and Orders*Communication*Military History*Leadership*Military Planning
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Education
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2010 - 2012
Royal Roads University
Master of Arts (MA), Professional Communication -
2004 - 2008
Trinity Western University
Political Studies Major, History Minor -
2006 - 2006
Laurentian Leadership Centre
Certificate in Applied Public Affairs and Leadership, Political Science and Government -
2005 - 2005
Explore Canada
French Immersion -
2000 - 2004
Rockridge Secondary
Highschool Diploma
Community
