David Pearce
Director of Fundraising and Marketing at Dignity in Dying- Claim this Profile
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Bio
Fiona Jackson
David is a bright individual who is strategically motivated and driven to explore new opportunities to raise money and awareness for the charity. In his time at the Muscular Dystrophy Campaign he delivered new channels and explored new markets for the charity, particularly in digital and social media. David is a strong direct marketer with experience in acquisition and donor development, In memoriam, legacy and digital marketing. He assisted me with budget setting and forecasting, annual plans and activities and monitored these monthly and quarterly to ensure we achieved income targets set for the year. David also gave the charity his experience in IT, digital and social media and the database that were not specific to his role. It was under his supervision the charity developed these channels that were to become integral in the charity’s marketing and fundraising plans. He proposed his ideas to senior management and was required to deliver presentations to a broad range of people – including families, politicians, scientists and the media. He is engaging and professional at all times and committed to sharing his knowledge and experience.
Sam Cockerton
I'm happy to recommend David's work and role within the charitable sector. I've always found him extremely professional to work with and his attention to detail and appreciation of what makes an effective fundraising appeal is a refreshing change!
Fiona Jackson
David is a bright individual who is strategically motivated and driven to explore new opportunities to raise money and awareness for the charity. In his time at the Muscular Dystrophy Campaign he delivered new channels and explored new markets for the charity, particularly in digital and social media. David is a strong direct marketer with experience in acquisition and donor development, In memoriam, legacy and digital marketing. He assisted me with budget setting and forecasting, annual plans and activities and monitored these monthly and quarterly to ensure we achieved income targets set for the year. David also gave the charity his experience in IT, digital and social media and the database that were not specific to his role. It was under his supervision the charity developed these channels that were to become integral in the charity’s marketing and fundraising plans. He proposed his ideas to senior management and was required to deliver presentations to a broad range of people – including families, politicians, scientists and the media. He is engaging and professional at all times and committed to sharing his knowledge and experience.
Sam Cockerton
I'm happy to recommend David's work and role within the charitable sector. I've always found him extremely professional to work with and his attention to detail and appreciation of what makes an effective fundraising appeal is a refreshing change!
Fiona Jackson
David is a bright individual who is strategically motivated and driven to explore new opportunities to raise money and awareness for the charity. In his time at the Muscular Dystrophy Campaign he delivered new channels and explored new markets for the charity, particularly in digital and social media. David is a strong direct marketer with experience in acquisition and donor development, In memoriam, legacy and digital marketing. He assisted me with budget setting and forecasting, annual plans and activities and monitored these monthly and quarterly to ensure we achieved income targets set for the year. David also gave the charity his experience in IT, digital and social media and the database that were not specific to his role. It was under his supervision the charity developed these channels that were to become integral in the charity’s marketing and fundraising plans. He proposed his ideas to senior management and was required to deliver presentations to a broad range of people – including families, politicians, scientists and the media. He is engaging and professional at all times and committed to sharing his knowledge and experience.
Sam Cockerton
I'm happy to recommend David's work and role within the charitable sector. I've always found him extremely professional to work with and his attention to detail and appreciation of what makes an effective fundraising appeal is a refreshing change!
Fiona Jackson
David is a bright individual who is strategically motivated and driven to explore new opportunities to raise money and awareness for the charity. In his time at the Muscular Dystrophy Campaign he delivered new channels and explored new markets for the charity, particularly in digital and social media. David is a strong direct marketer with experience in acquisition and donor development, In memoriam, legacy and digital marketing. He assisted me with budget setting and forecasting, annual plans and activities and monitored these monthly and quarterly to ensure we achieved income targets set for the year. David also gave the charity his experience in IT, digital and social media and the database that were not specific to his role. It was under his supervision the charity developed these channels that were to become integral in the charity’s marketing and fundraising plans. He proposed his ideas to senior management and was required to deliver presentations to a broad range of people – including families, politicians, scientists and the media. He is engaging and professional at all times and committed to sharing his knowledge and experience.
Sam Cockerton
I'm happy to recommend David's work and role within the charitable sector. I've always found him extremely professional to work with and his attention to detail and appreciation of what makes an effective fundraising appeal is a refreshing change!
Experience
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Dignity in Dying
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United Kingdom
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Non-profit Organizations
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1 - 100 Employee
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Director of Fundraising and Marketing
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Oct 2012 - Present
I devise and implement strategies to increase supporter numbers and achieve year on year income growth through membership subscriptions, donations and legacies. I devise and implement strategies to increase supporter numbers and achieve year on year income growth through membership subscriptions, donations and legacies.
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Compassion in Dying
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United Kingdom
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Non-profit Organizations
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1 - 100 Employee
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Director of Fundraising and Marketing
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Oct 2012 - Present
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Advisory Panel Member
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Jun 2016 - Present
Rogare is the Centre for Sustainable Philanthropy’s fundraising think tank and the home of Critical Fundraising – the discipline of critically evaluating what fundraisers know, or think they know, about their profession. The advisory panel helps identify research projects and has the task of translating research findings into professional practice. Rogare is the Centre for Sustainable Philanthropy’s fundraising think tank and the home of Critical Fundraising – the discipline of critically evaluating what fundraisers know, or think they know, about their profession. The advisory panel helps identify research projects and has the task of translating research findings into professional practice.
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Bexley Moorings Project
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http://www.bexleymoorings.co.uk/
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Chairman
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Jun 2009 - Nov 2017
I have been a voluntary trustee for almost three years and became the Chairman of Bexley Moorings Project in April 2011. I am responsible for line managing the CEO and, along with the other trustees, have final approval of the annual budgets. This includes budgeting for full cost recovery on statuary projects and agreeing expenditure of unrestricted income. In my time with Bexley Moorings I contributed to the board’s development of several key initiatives, including • The development of business plans and long term strategy. This has included making structural and procedural changes to the working of the board to increase its stability, effectiveness and strategic focus. • Developing the organisations first ever fundraising strategy and reserves policy • Playing an instrumental role in the board moving from four meetings to six board meetings a year, speeding up decision making and increasing support for our CEO. • The introduction of regular strategy days. These are events that I plan and deliver with our CEO to allow the board to focus on situational analysis and strategy development. Show less
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Muscular Dystrophy UK
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United Kingdom
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Non-profit Organizations
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1 - 100 Employee
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Direct Marketing & Digital Manager
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Jan 2011 - Sep 2012
Managing a team of four to deliver great supporter care and raise funds for the Muscular Dystrophy Campaign. In this role I was responsible for our database, website, email marketing, social media, and direct marketing programme.While in post I,• Project managed the tendering process for all direct marketing print, production and fulfilment. During 20011/12 financial planning I instigated a move from per-job budgeting to annual tendering. This delivered a 10 percent cost reduction.• Managed the performance and developed the skill-set of staff by creating and delivering training and mentoring to develop their understanding and use of digital communications. Including bespoke workshops for policy and campaigning, community fundraising and PR professionals.• Devised and developed the charity’s use of digital communications to increase reach and engagement with our supporters. This includes testing of live streaming and managing the social media presence at events. Our social media presence at our national conference was benchmarked against our biggest competitor and the reach of our event was over twice that of our competitors. Show less
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Direct Marketing Manager
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Jan 2010 - Jan 2011
I was promoted into this role as a reflection of my increasingly expanding responsibilities and development of my strategic thinking. I oversaw the development of our direct marketing fundraising and line managed the direct marketing executive. The focus of my role was to raise income from donors through direct and interactive marketing, including recruitment of new donors, increasing income from existing donors, maintaining the donor relationship and producing results analysis. This was a diverse role requiring creativity and attention to detail. My responsibilities included,• Managing income and expenditure for direct marketing projects in accordance with the set budget.• Lead on the briefing of external direct marketing agencies and creative teams.• Writing and editing supporter communications, including the donor newsletter, email newsletter, web pages and social media communications.• Development of income from online initiatives. Including producing communications plans, developing the charity’s approach to search engine optimisation and use of paid search advertising. Show less
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Senior Direct Marketing Executive
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Aug 2009 - Jan 2010
In recognition of my expanding role as direct marketing executive, I was promoted to senior direct marketing executive. My experience included,• Leading on the design and development of key supporter communications - including our printed supporter newsletter and our email newsletter.• Driving the growth of email communications, I was able to expand the subscriber base from 2,000 to 4,000 in year one.• Project managing the design, testing and successful roll out of a new supporter acquisition pack. Show less
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Direct Marketing Executive
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Aug 2006 - Aug 2009
In this role I was responsible for project managing donor recruitment and development campaigns, including acquisition, telephone fundraising and our warm cash direct mail appeals. I soon expanded my role to include email marketing, paid search advertising, web analytics and social media.
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Sales manager
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Apr 2005 - Aug 2006
Managed team of telesales staff selling disposable medical products B2B, sold on phone and face to face, managed contact database and office admin Managed team of telesales staff selling disposable medical products B2B, sold on phone and face to face, managed contact database and office admin
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Sales and Marketing Executive
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Jul 2004 - Apr 2005
Selling to distributors’ throughput the UK via telephone and in face to face meetings. Selling to distributors’ throughput the UK via telephone and in face to face meetings.
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Education
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2008 - 2009
Institute of Direct Marketing
Diploma, Direct and Interactive Marketing -
2000 - 2003
University of Kent
English and American Literature, English Literature (British and Commonwealth)
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