Maria Alcaraz
Strategist at EK Creative- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
Topline Score
Bio
Makenzie Robinson
Maria is a well-versed and brilliant paid ad specialist. Maria knows her craft and enhances it with her passion for data and her longing for continuous learning. Maria is the true definition of a TikTok and Facebook specialist. Not only does she know the ins and outs but her efforts and knowledge extend far beyond the basics. She is a pro at what she does. I have witnessed working together the impact and difference she has made for clients on the paid side of the aisle. This is truly what any client investing in paid wants to see. She does her research and performs. Any team would be lucky to have Maria analyzing and crafting their data. I would highly recommend Maria in any path she chooses to pursue.
Shawn Coss
I cannot recommend Maria enough as she has been instrumental in growing our business with her expertise in marketing and understanding how to really figure out my brand's odd and broad audience. Maria has helped us scale our monthly revenue from $100k to nearly $700 in less than 6 months. She offers great suggestions on various advertising strategies with a wealth of knowledge behind her tactics. Maria is a very valuable asset to my brand and any other company would be foolish to ever pass on working with her. If you're a company that hates making money, then Maria is NOT for you.
Makenzie Robinson
Maria is a well-versed and brilliant paid ad specialist. Maria knows her craft and enhances it with her passion for data and her longing for continuous learning. Maria is the true definition of a TikTok and Facebook specialist. Not only does she know the ins and outs but her efforts and knowledge extend far beyond the basics. She is a pro at what she does. I have witnessed working together the impact and difference she has made for clients on the paid side of the aisle. This is truly what any client investing in paid wants to see. She does her research and performs. Any team would be lucky to have Maria analyzing and crafting their data. I would highly recommend Maria in any path she chooses to pursue.
Shawn Coss
I cannot recommend Maria enough as she has been instrumental in growing our business with her expertise in marketing and understanding how to really figure out my brand's odd and broad audience. Maria has helped us scale our monthly revenue from $100k to nearly $700 in less than 6 months. She offers great suggestions on various advertising strategies with a wealth of knowledge behind her tactics. Maria is a very valuable asset to my brand and any other company would be foolish to ever pass on working with her. If you're a company that hates making money, then Maria is NOT for you.
Makenzie Robinson
Maria is a well-versed and brilliant paid ad specialist. Maria knows her craft and enhances it with her passion for data and her longing for continuous learning. Maria is the true definition of a TikTok and Facebook specialist. Not only does she know the ins and outs but her efforts and knowledge extend far beyond the basics. She is a pro at what she does. I have witnessed working together the impact and difference she has made for clients on the paid side of the aisle. This is truly what any client investing in paid wants to see. She does her research and performs. Any team would be lucky to have Maria analyzing and crafting their data. I would highly recommend Maria in any path she chooses to pursue.
Shawn Coss
I cannot recommend Maria enough as she has been instrumental in growing our business with her expertise in marketing and understanding how to really figure out my brand's odd and broad audience. Maria has helped us scale our monthly revenue from $100k to nearly $700 in less than 6 months. She offers great suggestions on various advertising strategies with a wealth of knowledge behind her tactics. Maria is a very valuable asset to my brand and any other company would be foolish to ever pass on working with her. If you're a company that hates making money, then Maria is NOT for you.
Makenzie Robinson
Maria is a well-versed and brilliant paid ad specialist. Maria knows her craft and enhances it with her passion for data and her longing for continuous learning. Maria is the true definition of a TikTok and Facebook specialist. Not only does she know the ins and outs but her efforts and knowledge extend far beyond the basics. She is a pro at what she does. I have witnessed working together the impact and difference she has made for clients on the paid side of the aisle. This is truly what any client investing in paid wants to see. She does her research and performs. Any team would be lucky to have Maria analyzing and crafting their data. I would highly recommend Maria in any path she chooses to pursue.
Shawn Coss
I cannot recommend Maria enough as she has been instrumental in growing our business with her expertise in marketing and understanding how to really figure out my brand's odd and broad audience. Maria has helped us scale our monthly revenue from $100k to nearly $700 in less than 6 months. She offers great suggestions on various advertising strategies with a wealth of knowledge behind her tactics. Maria is a very valuable asset to my brand and any other company would be foolish to ever pass on working with her. If you're a company that hates making money, then Maria is NOT for you.
Credentials
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Certified TikTok Marketing Professional | CPD Accredited
UdemyMar, 2022- Oct, 2024 -
TikTok Ads Masterclass: The Complete A-Z TikTok Ads Course
UdemyMar, 2022- Oct, 2024 -
TikTok Advertising Masterclass: How to Make Ads that Convert
UdemyMar, 2022- Oct, 2024 -
TikTok Marketing 2022: Grow Your Account & Master TikTok Ads
UdemyMar, 2022- Oct, 2024 -
Video Ads
GoogleFeb, 2022- Oct, 2024 -
Paid Search
GoogleJan, 2022- Oct, 2024
Experience
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EK Creative
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United States
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Advertising Services
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Strategist
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Jul 2023 - Present
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Social Supply Co.
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United States
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Advertising Services
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1 - 100 Employee
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Paid Media Specialist
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Aug 2022 - Apr 2023
- Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch - Working cross-departmentally to align campaign strategies and goals across the organization - Providing ongoing actionable insights into campaign performance to relevant stakeholders - Defining, measuring, and evaluating relevant paid media KPIs - Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media - Overseeing and managing the overall budget for paid media - Conducting in-depth keyword and website research, ad grouping and audience targeting - Maintaining knowledge of industry best practices and new technologies Show less
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TikTok Paid Media Department Head
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Mar 2022 - Jul 2022
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Instagram Product Specialist
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Jun 2019 - Jan 2022
- Knowledge of paid social landscape, including optimization techniques and strategies, bidding models, tracking techniques, targeting options, KPIs, and ad units across Instagram. - Demonstrated experience working independently and a track record of taking initiative in uncertain, dynamic environments. - Passionate about the intersection of media and technology, understand the digital creator ecosystem, and seek to understand how content can drive product initiatives. - Lead cross-functional teams in the execution of internal and external facing meetings and events. Show less
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Topo Designs
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United States
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Retail
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1 - 100 Employee
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Sales Associate
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Sep 2018 - May 2019
- Supported an average of 40+ customers in locating merchandise when needed. - Assisted in floor moves, merchandising, display maintenance, and housekeeping. - Helped ring up sales at cash registers and bagged merchandise. - Supported an average of 40+ customers in locating merchandise when needed. - Assisted in floor moves, merchandising, display maintenance, and housekeeping. - Helped ring up sales at cash registers and bagged merchandise.
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Education
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2015 - 2018
University of San Francisco
Bachelor's degree, Advertising
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