Manager Brand and Campaigns

• Aug 2022 - Present

Senior Communications Lead

• Sep 2021 - Aug 2022

As a senior member of a growing team, my role covered many aspects of business, communications and marketing, including: - Project scoping, strategy building and project management - Creation of and training for internal operational processes - Tactical communications and marketing work for a range of clients from local to national levels, including corporate communications, media and PR, copy writing, digital marketing, social media, print marketing, email marketing and event planning. - Mentorship and training for junior communications staff Show less

Marketing & Communications Associate (sub-contract)

• Jan 2021 - Jun 2021

Sub-contract communications project work for a range of clients across B.C. to include website/intranet strategy and optimization, content creation and strategic communications planning. Sub-contract communications project work for a range of clients across B.C. to include website/intranet strategy and optimization, content creation and strategic communications planning.

Marketing & Communications Manager

• Aug 2016 - Jan 2021

*Due to the pressures of COVID-19, Fortius closed their doors permanently on Dec 31, 2020.* Hired at a time of rapid growth for a young company, I was tasked with building the foundational marketing and communications strategies to propel its vision forward. Working collaboratively with 10 clinical disciplines, the hospitality team, and senior executives, I developed and managed communications and marketing strategies for social media, media and community relations, SEO and digital marketing, email marketing, internal and external communications, and brand management. Reporting to the CEO, and managing a small creative team, I led all elements of marketing and communications for the clinic, lab, fitness centre, hotel, bistro, facility rentals, events and in-house foundation. Show less

Communications Advisor (mat-leave)

• Apr 2016 - Aug 2016

In this mat-leave cover I supported the internal communications efforts for over 500 employees: - Created and distributed the weekly staff newsletter - Managed the corporate intranet - Drafted announcements from senior leadership - Supported HR with employee engagement campaigns In this mat-leave cover I supported the internal communications efforts for over 500 employees: - Created and distributed the weekly staff newsletter - Managed the corporate intranet - Drafted announcements from senior leadership - Supported HR with employee engagement campaigns

Communications Specialist

• May 2015 - Apr 2016

- Managed viaSport's Digital Asset Management Strategy - collection, creation and distribution of web, video, and social content- Direct manager for part-time Communications Coordinator and external contractors- Supported all media relations strategies and tactics including: campaign planning; writing press releases, media advisories, and key messages; drafting quotes; media monitoring; and media liaison support-Played a key-role in the project management of viasport.ca - a new corporate website launched in January 2015 Show less

Communications Coordinator

• May 2013 - May 2015

- Wrote and distributed viaSport's bi-weekly newsletter to more than 2,400 recipients across BC.- Co-managed viaSport's social media platforms for Twitter, Facebook and Instagram.- Managed media monitoring and the distribution of relevant news to internal and external partners.- Wrote, published and distributed web articles, press releases, media advisories and other communiques.

Volunteer: Media & Communications

• May 2014 - Aug 2015

-Independently managed up to 100 media personnel at media zones during off-site training -Provided a key support role at pre-match press conferences and player interviews -On-field media liaison during official training at BC Place -Off-field media liaison during post-match player mix-zones -Promoted and raised awareness for the World Cup at community events around the Lower Mainland -Independently managed up to 100 media personnel at media zones during off-site training -Provided a key support role at pre-match press conferences and player interviews -On-field media liaison during official training at BC Place -Off-field media liaison during post-match player mix-zones -Promoted and raised awareness for the World Cup at community events around the Lower Mainland

Communications & Community Relations Intern

• Aug 2012 - Apr 2013

-Researched and wrote more than 70 articles for the Whitecaps FC website -Supported the creation and implementation of targeted media plans -Wrote and distributed an e-Newsletter to over 400 alumni every six weeks -Facilitated player and executive appearances at BC Place and large-scale community events -Researched and wrote more than 70 articles for the Whitecaps FC website -Supported the creation and implementation of targeted media plans -Wrote and distributed an e-Newsletter to over 400 alumni every six weeks -Facilitated player and executive appearances at BC Place and large-scale community events

Community Relations Associate

• Jan 2012 - Apr 2012

- Scheduled and facilitated four types of community programs to over 150 schools in BC - Organized and transported professional athletes to school programs and event appearances - Classified and fulfilled over 100 in-kind donation requests bi-monthly - Scheduled and facilitated four types of community programs to over 150 schools in BC - Organized and transported professional athletes to school programs and event appearances - Classified and fulfilled over 100 in-kind donation requests bi-monthly

Promotions & Marketing Associate

• May 2011 - Aug 2011

- Single-handedly organized their 1st Annual Golf Tournament raising over $7,500 - Created and distributed SportAbility's first corporate sponsorship packages - Single-handedly organized their 1st Annual Golf Tournament raising over $7,500 - Created and distributed SportAbility's first corporate sponsorship packages

Brand Ambassador

• Aug 2010 - Nov 2010

While studying abroad in Australia, I joined Momentum as a local brand ambassador for in-store marketing activations. This included promotions for popular fragrance and make-up brands, including Gucci, Calvin Klein and Benefit cosmetics. While studying abroad in Australia, I joined Momentum as a local brand ambassador for in-store marketing activations. This included promotions for popular fragrance and make-up brands, including Gucci, Calvin Klein and Benefit cosmetics.