Experience

Elm Street

• United States
• Real Estate
• 1 - 100 Employee

• Senior Director of Marketing

  • Sep 2023 - 4 months

  • Oversee the planning, development and execution of all marketing and advertising initiatives • Develop and implement comprehensive marketing strategies to create brand awareness • Lead the marketing department and provide guidance, feedback and development to other team members • Produce and execute ideas for promotional industry events • Plan and execute campaigns for corporate promotion, launching of new product lines, etc. • Monitor team progress and build and manage… Show more • Oversee the planning, development and execution of all marketing and advertising initiatives • Develop and implement comprehensive marketing strategies to create brand awareness • Lead the marketing department and provide guidance, feedback and development to other team members • Produce and execute ideas for promotional industry events • Plan and execute campaigns for corporate promotion, launching of new product lines, etc. • Monitor team progress and build and manage performance reports • Responsible for producing valuable content for the company’s online presence, editorial design, and assist with organizing the company’s publications. • Conduct general market research to keep abreast of trends and competitor’s marketing movements. • Control budgets and allocate resources amongst projects. • Act as the organization’s agent towards external parties such as media, stakeholders, and potential clients and build strategic partnerships • Active member of the Executive Leadership Team - https://elmstreet.com/leadership

• Director of Field Marketing

  • Dec 2022 - Sep 2023

  • Responsible for creating and implementing a comprehensive field marketing strategy • Lead field marketing team - establish team goals and direction to meet company objectives • Create and execute marketing campaigns, programs and tactics to drive pipeline and revenue growth • Collaborate with sales, product and marketing teams to align goals and focuses • Optimize field marketing campaigns using data-driven insights, identifying trends and patterns to improve campaign… Show more • Responsible for creating and implementing a comprehensive field marketing strategy • Lead field marketing team - establish team goals and direction to meet company objectives • Create and execute marketing campaigns, programs and tactics to drive pipeline and revenue growth • Collaborate with sales, product and marketing teams to align goals and focuses • Optimize field marketing campaigns using data-driven insights, identifying trends and patterns to improve campaign performance • Develop, maintain and execute budget management for all field marketing efforts • Manage and execute tradeshows, conferences and local real estate events • Build and maintain effective relationships with key industry and channel partners

• Education Director

  • Oct 2021 - Dec 2022

  • Provide ongoing evaluation of existing curricula across the Elm Street ecosystem (representing 12 brands) to ensure content is up-to-date and performing effectively • Competitively research best educational practices, channels and trending industry models • Plan and develop new educational content to support unique audience groups • Develop marketing packages and campaigns to support educational content and experiences • Strategize editorial calendars and release dates related to… Show more • Provide ongoing evaluation of existing curricula across the Elm Street ecosystem (representing 12 brands) to ensure content is up-to-date and performing effectively • Competitively research best educational practices, channels and trending industry models • Plan and develop new educational content to support unique audience groups • Develop marketing packages and campaigns to support educational content and experiences • Strategize editorial calendars and release dates related to educational content • Monthly sponsored content author for Inman News (https://www.inman.com/) • Oversee LMS execution and content management • Manage strategic industry partnerships



RE/MAX

• United States
• Real Estate
• 700 & Above Employee

• Director - Broker & Agent Development

  • Jun 2021 - Oct 2021

  Denver, Colorado, United States • Focused on developing, updating and delivering broker and agent development programs to over 140k+ RE/MAX affiliates across 110+ countries/territories • Oversaw all aspects of learning facilitation - live, online and virtual • Managed the RE/MAX University / NAR (National Association of Realtors) Designation and Certification live training offerings • Led the RE/MAX Broker 101: Management and Recruiting course that is taught on a monthly basis to all new franchisees and office… Show more • Focused on developing, updating and delivering broker and agent development programs to over 140k+ RE/MAX affiliates across 110+ countries/territories • Oversaw all aspects of learning facilitation - live, online and virtual • Managed the RE/MAX University / NAR (National Association of Realtors) Designation and Certification live training offerings • Led the RE/MAX Broker 101: Management and Recruiting course that is taught on a monthly basis to all new franchisees and office managers • Deployed a monthly training onboarding program to all new RE/MAX associates • Managed relationships with key RE/MAX University accounts in order to successfully grow current education offerings • Directly led a team, focusing on education coordination and execution

• Manager, RE/MAX University Learning & Education

  • Dec 2020 - Jun 2021

  Denver, Colorado, United States • Responsible for the development, preparation and delivery of quality, streamlined education offerings to the network • Focused on developing, updating and delivering broker and agent development programs to RE/MAX affiliates • Led the RE/MAX Broker 101: Management and Recruiting course that is taught on a monthly basis to all new franchisees and office managers • Facilitated the creation of a new monthly training offering to all new RE/MAX associates • Directly led a team of… Show more • Responsible for the development, preparation and delivery of quality, streamlined education offerings to the network • Focused on developing, updating and delivering broker and agent development programs to RE/MAX affiliates • Led the RE/MAX Broker 101: Management and Recruiting course that is taught on a monthly basis to all new franchisees and office managers • Facilitated the creation of a new monthly training offering to all new RE/MAX associates • Directly led a team of RE/MAX University instructors

• Manager of Professional Development

  • Jan 2019 - Dec 2020

  Denver, CO • 5% improvement in broker recruiting efforts through personalized consulting programs • Responsible for the development, preparation and delivery of quality, streamlined education offerings to the network • $2MM incremental annualized revenue increase resulting from 1500 1:1 broker consultations focused on growth • Created and offered consistent consulting, training and accountability systems and processes to franchise owners and managers to support them in recruiting, retention… Show more • 5% improvement in broker recruiting efforts through personalized consulting programs • Responsible for the development, preparation and delivery of quality, streamlined education offerings to the network • $2MM incremental annualized revenue increase resulting from 1500 1:1 broker consultations focused on growth • Created and offered consistent consulting, training and accountability systems and processes to franchise owners and managers to support them in recruiting, retention, agent development, productivity and profitability • Built new portal on RE/MAX University Learning Management System for brokers, managers and staff • Trained, mentored and managed multiple Professional Development Consultants in geographical territories • Directly led a team of five consultants • Served as an escalation point for RE/MAX brokerages

• Leadership Development Trainer

  • Mar 2017 - Jan 2019

  Denver, CO • Delivered material, connected with audiences and motivated trainees through effective and inspiring training presentations and facilitations, both in group and individual classroom dynamics • Prepared and delivered training sessions for RE/MAX events (Conferences, Conventions, Regional Events, etc.) • Instructed on and helped implement best practices and methodologies in recruiting, retention and agent development at the Broker level • Instructed real estate agents on system… Show more • Delivered material, connected with audiences and motivated trainees through effective and inspiring training presentations and facilitations, both in group and individual classroom dynamics • Prepared and delivered training sessions for RE/MAX events (Conferences, Conventions, Regional Events, etc.) • Instructed on and helped implement best practices and methodologies in recruiting, retention and agent development at the Broker level • Instructed real estate agents on system development to support their operational model • Hosted and co-hosted live training events, webinars, seminars and regional visits • Consulted franchise owners through the phases of creating and owning a thriving office

• RE/MAX University Training Specialist

  • Jul 2016 - Mar 2017

  Denver, CO • Coordinated and assisted with education/training classes offered to Broker/Owners of franchised offices • Created videos to enhance educational content and to satisfy class attendees • Prepared printed materials, photos and social media content for training classes • Presented live, educational training to Broker/Owners on varying topics (financial plans, training department, personality profiles)

• RE/MAX University Training Coordinator

  • Jun 2015 - Jun 2016

  Denver, CO • Coordinated and assisted with education/training classes offered to Broker/Owners of franchised offices • Created videos to enhance educational content and to satisfy class attendees • Prepared printed materials, photos and social media content for training classes • Presented live, educational training to Broker/Owners on varying topics (financial plans, training department, personality profiles)

• Franchise Sales Coordinator

  • Jan 2014 - Jun 2015

  Denver, CO • Supported company’s Franchise Sales division through targeted research, outbound calling and appointment setting on behalf of Business Development Consultants representing owned/managed regions • 110% attainment of 2014 annual franchise sales goal • Accounted for nine franchises sold for a four-person team’s goal of 25 contributed annual sales (36%) • Provided superior customer service to create long-lasting, positive and productive relationships that were conducive to RE/MAX’s… Show more • Supported company’s Franchise Sales division through targeted research, outbound calling and appointment setting on behalf of Business Development Consultants representing owned/managed regions • 110% attainment of 2014 annual franchise sales goal • Accounted for nine franchises sold for a four-person team’s goal of 25 contributed annual sales (36%) • Provided superior customer service to create long-lasting, positive and productive relationships that were conducive to RE/MAX’s mission statement and sales goals • Organized, followed-up and maintained a continuous watch on multiple customer accounts to ensure productivity and results • Applied Microsoft Office skills and CRM usage to control accounts • Utilized sales training provided by Mike Weinberg: The New Sales Coach