Experience

Tresidio Homes

• United States
• Construction
• 1 - 100 Employee

• Marketing Manager

  • Oct 2022 - Present



CBH Homes

• United States
• Real Estate
• 1 - 100 Employee

• Marketing Manager

  • Oct 2020 - Sep 2022

  - Manage Marketing efforts for CBH's 40-50 communities throughout the Treasure Valley from Emmett to Twin Falls, including advertising, website, collateral, eblasts - Oversee all field vendors including stagers, sign company, photographer, drone, matterports - Implemented and manage smart home features as well as UTour self-touring platform - Launched Locale, CBH's 1st master planned community in May 2022 - Oversaw Locale's 2 Award Winning Parade Homes, Spring 2022 - Plan and coordinate community events, including Grand Openings and Locale Markets Show less



Trumark Homes

• United States
• Real Estate
• 100 - 200 Employee

• Marketing Director

  • May 2016 - Oct 2020

  - Managed all Marketing efforts for Trumark Homes in Southern California from concept through execution for all new and existing neighborhoods, including design, budgeting, advertising, media, collateral, websites, displays, sales tools, public relations, events and promotions - Planned VIP and community events, including model home grand openings and master planned community events - Collaborated with interior decorators and landscape architects for model home design - Coordinated all community signage for sales offices, models and offsite sign programs Show less



Toll Brothers

• United States
• Real Estate
• 700 & Above Employee

• Marketing Manager

  • Jun 2014 - Apr 2016

  - Managed all Marketing efforts for the Toll Brothers Southern California region of over 20 luxury new home communities including four master plans with an average home price in the mid-$1,000,000s - Supervised a Marketing Assistant, located in Orange, and a Marketing Specialist, located in Los Angeles - Successfully opened 13 luxury new home communities in one year in L.A., Orange and San Diego Counties - Created and managed Marketing campaigns from brochures, direct mail, email to digital, print and public relations - Lead community start-up initiatives, including naming, logos, lead generation, e-mail and print campaigns, collateral, signage, sales office and model print and digital displays, new community websites, model and community photography/videography, virtual model, community and park tours, and brand videos - Planned community events including, sales office openings, VIP events, model grand openings with over 6,000 attendees, promotional events such as private and national sales events, neighborhood parties, holiday festivities, monthly concerts in the park, and broker tours - Ran monthly Advertising/Marketing meetings for which I produced reporting on email performance, media and event schedules, foot and web traffic, deposits/reservations, agreements, and leads - Presented in weekly project manager meetings and quarterly sales meetings to convey marketing efforts - Oversaw Marketing/Advertising budgets around $100,000/community/year and master plan budgets over $2 million/year Show less



Ryland Homes (now CalAtlantic Homes- Please see updates below)

• United States
• Real Estate
• 300 - 400 Employee

• Marketing and Sales Coordinator

  • Feb 2013 - Jun 2014

  - Monitored the $3 MM Sales & Marketing budget including the $500,000 media plan budget and performed detailed monthly forecasting for 7 actively selling communities - Successfully launched six new home communities in six months in Southern California, including the emergence of Ryland Homes into the Orange County Real Estate market that increased brand awareness - Analyzed model install budgets around $700,000 per community to verify that costs are aligned - Collaborated with numerous vendors for new Interactive Sales Office installations and maintained existing ones - Coordinated with external media vendors and assisted the sales counselors in developing and maintaining community specific marketing collateral material and campaigns including the creation and implementation of digital, print, direct mailers, PR articles, radio and billboard advertising activities - Created all collateral for new communities including brochures, included features, maps, FAQ and price sheets - Loaded and updated all Southern California community information on Ryland.com including floor plans, renderings, photography, maps, videography, quick move-ins, pricing and amenities - Distributed weekly eflyers that identify home of the week, phase releases, grand openings and special events to community specific target Marketing lists that I updated regularly - Organized community events including grand openings, promotional events, and neighborhood gatherings - Managed all community signage, installation, removal, human directionals, balloon spheres, and BIA sings - Maintained ongoing realtor and developer relations; presented communities at Southern California realtor offices Show less



Kentec Medical, Inc.

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing and Sales Coordinator

  • Jan 2008 - Feb 2013

  - Oversaw the Ameritus Medical Product line, sales from $2 MM in 2008 to over $9 MM in 2012 - Produced and analyzed monthly financial reports to track progress against fiscal projections - Supported 20 Kentec sales reps, domestic and international dealers, by creating product brochures, training materials, sales tools, and promotions that support marketing plans for new product launches - Trained reps at regional sales meetings using PowerPoint presentations in alignment with new product launches - Forecasted monthly for the Ameritus product line utilizing inventory reports and the analysis of large scale excel data to determine buying trends - Coordinated with five domestic and three international manufacturers to place orders and coordinate logistics, preventing backorders and retaining customers - Increased website traffic and online sales through a complete overhaul of the two company websites and the implementation of an e-commerce program, SEO, and e-mail marketing campaigns - Managed and updated the two company websites via a CMS and monitored website traffic via Google Analytics - Prepared and sent out monthly newsletters to customer databases, using e-commerce integrated e-mail marketing software in order to build product awareness and increase sales - Improved booth traffic and lead generation by designing a new tradeshow booth and product displays for national medical tradeshows that I regularly attended Show less



Coldwell Banker

• United States
• Real Estate
• 700 & Above Employee

• Marketing Coordinator/Real Estate Assistant

  • Jun 2006 - Aug 2006

  - Created and distributed brochures, postcards, and monthly newsletters using Adobe Illustrator - Performed mail outs, phone calls, open houses and showed clients properties - Created and distributed brochures, postcards, and monthly newsletters using Adobe Illustrator - Performed mail outs, phone calls, open houses and showed clients properties