Meagan Carner
Vice President, Account Director at Doe-Anderson- Claim this Profile
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Bio
Experience
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Doe-Anderson
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United States
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Advertising Services
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100 - 200 Employee
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Vice President, Account Director
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Jan 2023 - Present
LG&E-KU-State-wide Media-Strategy-Branding-Creative Development & ProductionEvoShield-National Digital Media-Strategy-Branding-Creative Concepting and ProductionTexas Roadhouse, Bubba's 33-Website Management-Social StrategyIndependence Bank-Marketing consulting-Strategy-Media buying
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Account Supervisor
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May 2019 - Present
Wilson - EvoShield-National Media-Strategy-Branding-Content CreationTexas Roadhouse-Website Management-Social StrategyMaui Jim-Organic Social Campaigns-National Broadcast, OOH, Digital-Campaign Strategy & Production
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Senior Account Manager
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Mar 2016 - May 2019
Develops accounts by providing value added thinking to the planning and execution processManages account teams and creative teams through integrated programs and campaignsProvides strategic direction so that clients are at the forefront with their advertising & business growsMonitors and maintains all budgets, estimates, and billing efficientlyFacilitates effective communication within the agency and with clientsClients:Louisville City FC-Public relations and paid media campaign managementMaui Jim "The View is Better From Here"-National broadcast, print, ooh, digital campaignHunt Brothers Pizza - Rupp Arena Concourse Takeover-develop concourse takeover introducing HBP as official pizza of Rupp ArenaMaui Jim Sunglasses - "Color. Clarity. Detail"-National print, broadcast, and digital campaignIndependence Bank - "A Revolution in Banking"-Regional print, broadcast, OOH campaignComfy Cow - "Crazy Good Ice Cream"-Redesign of pints for national retail expansionGoodwood Brewing-Rebrand and design of bottles and packagingThe Morton Center - "Restoring self, preserving family."-rebrand and PR/fundraising initiative Show less
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Account Manager
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Jan 2014 - Mar 2016
Built strong client relationships through meaningful dialogue with senior managementLeads account team, managing priorities, schedules, deliverables, presentations, recommendationsManaged recent brand launch with print, radio, digital, OOH, social and merchandising assetsProvides strategy, research, and insight to best utilize media buys and ad contentClients: Pinnacle Entertainment, Inc. - Belterra Park Gaming & Entertainment Center *"One amazing place to play." (Brand Launched April 2014)*Monthly promotional ad campaigns*Post-opening campaign developmentPinnacle Entertainment, Inc. - MyChoice Rewards Program Event Videos (April 2014)Independence Bank*Bi-monthly campaigns with OOH, Print, Radio, and TV*Rebuilt website and updated mobile appBluegrass Brewing Company*Rebrand and Relaunch of Goodwood Brewing Co.Maui Jim - 2015 Brand Awareness Campaign/2016 Branding Campaign*Managed print campaign across 12 national publications*Managed television campaign across 7 national and cable networks*Coordinated and managed 2016 brand concepting and research*Managed 2016 television and print shootThe Morton Center - Rebranding and Rebuilding*created new logo and tagline*streamlined external and internal communication templates*assisted client with website redesign*provided new brand standards across company Show less
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Axiometrics, a RealPage Company
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United States
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Real Estate
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1 - 100 Employee
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Marketing Director
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Jun 2011 - Jan 2014
Organized and maintains salesforce database Provided social media output daily, increased Twitter followers 700% Content Management Marketing via HubSpot and Email blasts (increased reach from 1000 to over 60,000 Researched and networked to generate leads for sales representatives Organized conferences/events Organized and maintains salesforce database Provided social media output daily, increased Twitter followers 700% Content Management Marketing via HubSpot and Email blasts (increased reach from 1000 to over 60,000 Researched and networked to generate leads for sales representatives Organized conferences/events
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Education
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Southern Methodist University
BA, Advertising -
Sacred Heart Academy