Experience

Premonio

• United States
• Software Development
• 1 - 100 Employee

• Strategic GTM Advisor

  • Mar 2023 - Present

  Redwood City, California, United States The Premonio platform helps deliver B2B revenue certainty by leveraging data and AI for exceptional planning precision, improved revenue performance, and end-to-end execution alignment of Marketing, Sales, and Finance.



LinkLive

• United States
• Software Development
• 1 - 100 Employee

• Chief Marketing Officer

  • Jul 2022 - Feb 2023

  San Francisco Bay Area Delivered and launched a complete brand refresh in record time and under budget. Created the platform and GTM strategy that established LinkLive as the premier vendor in the fast-growing CEP segment, resulting in the prestigious 2022 APPEALIE SaaS Industry Award in Customer Service. Led the business transition of Revation Systems to LinkLive.ai, a customer engagement platform for digital-first service organizations, complete with a new website, fresh new design, modern logo, and a compelling… Show more Delivered and launched a complete brand refresh in record time and under budget. Created the platform and GTM strategy that established LinkLive as the premier vendor in the fast-growing CEP segment, resulting in the prestigious 2022 APPEALIE SaaS Industry Award in Customer Service. Led the business transition of Revation Systems to LinkLive.ai, a customer engagement platform for digital-first service organizations, complete with a new website, fresh new design, modern logo, and a compelling product narrative. The brand upgrade also included a portfolio of sales assets, a current content strategy, analyst and partner outreach, improved sales enablement, and simplified product packaging and pricing. Show less



Self-employed

• Fractional CMO & Independent Consultant

  • Jun 2020 - Jul 2022

  San Francisco Bay Area Provide marketing strategy, portfolio, and GTM growth expertise to start-ups, research organizations, as well as VC and PE funds, with a primary focus on product-led growth, SaaS operational excellence, competitive positioning, digital & customer marketing, plus industry GTM strategy, in addition to pro-bono mentoring of first-time CMOs.



Zendesk

• Software Development
• 700 & Above Employee

• VP & General Manager

  • Apr 2017 - Nov 2019

  San Francisco Bay Area Zendesk recruited me to build and launch its own analytics platform to complement its market leading portfolio of customer service products. From its inception, the new Explore business exceeded revenue targets and user adoption by a factor of 2.4x, helping accelerate Zendesk’s explosive growth from $250M to over $1.2B ARR in three years.



Swrve (a MessageGears company)

• United States
• Software Development
• 1 - 100 Employee

• CEO Advisory Board

  • Mar 2017 - May 2018

  San Francisco Bay Area

• Chief Marketing Officer

  • Apr 2015 - Mar 2017

  San Francisco Bay Area Swrve brought me in to launch the company in North America and transform its GTM focus from mobile gaming to mobile CRM and customer engagement platform in ecommerce, banking, travel, hospitality, and insurance. I led all aspects of Swrve’s business transformation, including a full brand and positioning refresh, new demand programs that drove 5 0% in pipeline, full Gartner MQ leadership recognition, and strategic partnerships with Salesforce, Oracle, and Adobe.



Webtrends

• Software Development
• 1 - 100 Employee

• Chief Marketing Officer

  • Jul 2012 - Jul 2014

  Portland, Oregon Area Webtrends’ CEO recruited me to transform and strengthen Webtrends’ commercial business, scale its enterprise strategy, and sharpen its demand focus. The launch of a ground breaking real time analytics platform re-established Webtrends as a global innovation leader that resulted in several industry awards, renewed customer and revenue growth, and the subsequent acquisition by Oracle.



IBM

• VP Product Marketing & GTM Strategy

  • Oct 2009 - Jun 2012

  San Francisco Bay Area Coremetrics brought me in to lead the company’s transition from tools vendor to marketing cloud platform, which resulted in the successful acquisition by IBM. IBM appointed me to its global leadership group that launched Smarter Commerce, IBM’s first cloud business unit with a $100M GTM budget.



CollabNet VersionOne (now Digital.ai)

• United States
• Software Development
• 1 - 100 Employee

• Chief Marketing Officer

  • Oct 2005 - Nov 2009

  San Francisco Bay Area Established CollabNet as the industry’s first SaaS DevOps platform for globally distributed software development. Recruited by company’s founder to promote the benefits of distributed cloud development and drive the global enterprise adoption of CollabNet's DevOps cloud platform. As a result of Subversion’s viral adoption (20M+ users), CollabNet became the world’s most widely used source code management (SCM) system. Thomas L. Friedman featured CollabNet in his business bestseller "The World is… Show more Established CollabNet as the industry’s first SaaS DevOps platform for globally distributed software development. Recruited by company’s founder to promote the benefits of distributed cloud development and drive the global enterprise adoption of CollabNet's DevOps cloud platform. As a result of Subversion’s viral adoption (20M+ users), CollabNet became the world’s most widely used source code management (SCM) system. Thomas L. Friedman featured CollabNet in his business bestseller "The World is Flat" as one of the top ten disruptors in the modern “flat world.” Show less