Experience

Star Ceramics Limited

• Bangladesh
• Building Materials
• 100 - 200 Employee

• Assistant Marketing Manager

  • Nov 2021 - Present

  • Exploration of new branding and marketing opportunities to increase brand visibility in the target market. • Identify and develop necessary Point of Sales materials to increase brand presence, and market share. • Develop promotional campaigns in collaboration with the team and support campaign executions. • Ensure timely roll out ATL and BTL activities as per Annual Business Plan. • Coordinate with the Team for Planning BTL Campaigns and related logistics support. • Create and maintain activity calendar of branding campaigns with the team. • Work closely with the team to ensure that trade marketing strategies are aligned with marketing objectives and sales revenue targets. • Manage market information through-out the country to explore different idea to implement Branding activities. • Distribution of POSM materials effectively. • Organize various events – Architect, Fitter, Plumber Meet etc. and ensure Database making for Architect/Fitters/Plumbers (Market wise & area wise). • Prepare yearly Brand budget. • Provide Ideas & supervise Digital platforms: YouTube, Facebook, Linkedin, Instagram, Website and so on. • Monitor Google Analytics regular basis. • Day-to-day communication and follow-up with media & digital agency. • Managing Marketing & Branding activities. • Coordinating advertising copy, content & creative with the help of the team. • Analyzing competitors` marketing activities and track the market trends. • Generating new & innovative online & offline sales-driven campaign ideas and implementing the same. • Organizing product 3D for communication materials whenever required. • Increasing the social media engagement through innovative BTL/ATL activities. Show less



Akij Ceramics Ltd.

• Bangladesh
• Wholesale Building Materials
• 1 - 100 Employee

• Senior Brand Executive

  • Mar 2020 - Oct 2021

  Duties/Responsibilities: • Communication management for Akij Ceramics and it's sub Brands: Vanita, Kathena, Aura & Rosa. • Daily communicate with agency, regarding creatives and all kind of branding collateral. • Outdoor related work supervision. • Vendor management. • Yearly brand budget prepare. • ROI analysis of all kind of branding activities. • Provide innovative ideas for POSM items and outdoor branding. • Propose and execution of all kind of event related activities. • Digital Platform supervision. • Good sourcing of giveaway (gift) items. Show less



AMAN GROUP LTD

• Bangladesh
• Textile Manufacturing
• 200 - 300 Employee

• Senior Brand Officer

  • May 2019 - Feb 2020

  Duties/Responsibilities: • Communication management for AmanCem, Aman Feed, AmanTex, Aman Cotton Fibrous and so on. • Daily communicate with agency, regarding creatives and all kind of branding collateral. • Outdoor related work supervision. • Vendor management. • Yearly brand budget prepare. • ROI analysis of all kind of branding activities. • Provide innovative ideas for POSM items and outdoor branding. • Propose and execution of all kind of event related activities. • Propose SOP for all kind of outdoor & event related activities. • Good sourcing of giveaway (gift) items. Show less



Akij Cement Company Ltd.

• Bangladesh
• Wholesale Building Materials
• 200 - 300 Employee

• Brand Executive

  • Oct 2017 - Apr 2019

  Duties/Responsibilities: • Brand positioning as per consumer insight. • Develop brand strategy for the growing market (sales analysis vs brand plan). • ROI calculation before any campaign to ensure proper utilization of allocated budget. • Regular market survey to know competitors activities. • Provide innovative ideas for POSM items and outdoor branding. • Propose and execution of all kind of event related activities. Duties/Responsibilities: • Brand positioning as per consumer insight. • Develop brand strategy for the growing market (sales analysis vs brand plan). • ROI calculation before any campaign to ensure proper utilization of allocated budget. • Regular market survey to know competitors activities. • Provide innovative ideas for POSM items and outdoor branding. • Propose and execution of all kind of event related activities.



Akij Ceramics Ltd.

• Bangladesh
• Wholesale Building Materials
• 1 - 100 Employee

• Junior Brand Executive

  • May 2013 - Sep 2017

  Duties/Responsibilities: • Media buying, digital communication, marketing plan, activation program management, increase outdoor brand visibility, gift purchase. • Conducted survey on business associates and retail outlets to understand market condition along with competitors’ activities. • Coordinator of Akij Ceramics Limited`s both Dhaka and Sylhet Exclusive Display Center • Website supervision, Facebook fan page monitoring. • Day-to-day communication with both media & digital agencies. • Arranged many events; like - iftar party, business associates meet, retailer meet and fitter meet. • 360˚ campaign plan (including: TVC, RDC, Press, Digital and Outdoor) for sub brands; “VANITA” and “KATHENA”. Show less