Assistant Manager - Branding & Digital Marketing

• Jul 2021 - Present

Sr. Executive- Branding & Digital Marketing

• Jan 2017 - Oct 2021

1. Creating effective and unique ideas to brand ACI Crop Care and implement those to get a quantifiable result. 2. Developing and implementing communication plans in various ATL and BTL channels along with digital platforms to brand Crop Care business to stake holders. 3. Ensuring remarkable presence in digital platforms like Facebook, YouTube and other crowded Bangladeshi networks to create audience. 4. Working to define, implement and execute SEO (Search Engine Optimization) strategy and bringing target audiences to company’s website, Facebook page and YouTube channels. 5. Optimizing website for inbound activity tracking, content review, updating, and site monitoring and reporting with the help of agencies and MIS dept. 6. Preparation of marketing communication and public relation material, including drafting of website pages, power-point preparation, articles research and company news drafting etc.7. Maintaining social media platforms and managing regular communication with target groups through creating regular posts for Facebook page and videos for YouTube channel with the help of internal design section or agency while required. 8. Analyzing audience segments to fully understand the target audience for any content & ensuring all content is well optimized.9. Keeping up to date with SEO (Search Engine Optimization), news/blogs and looking for ways to improve our content.10. Managing SMS and email marketing for the internal and external customers as and when required. 11. Being responsible for developing new apps for the business with MIS department to digitize the business process where possible. Show less

Product Executive

• Oct 2015 - Dec 2016

◘ Remain accountable for the business performance of the assigned product portfolio ◘ Develop long term & short term business plan for the company ◘ Being responsible for developing overall brand strategy and brand marketing communications for the assigned product portfolio. ◘ Preparing yearly sales budget, profit & loss statement along with the expected sales forecast for the coming years ◘ Maintain working relationships with 3rd party agencies and suppliers to ensure the best output of a given task ◘ Manage backward and forward linkages related to the business Show less

Executive- Marketing Data Analyst

• Nov 2014 - Apr 2015

- Analyzing the sales data, problem finding and recommending solutions to R&D departments; - Preparing sales report & determining target sales and measuring the success; - Planning strategic marketing and branding strategies; - Analyzing the sales data, problem finding and recommending solutions to R&D departments; - Preparing sales report & determining target sales and measuring the success; - Planning strategic marketing and branding strategies;

Intern

• Feb 2013 - Apr 2013

- Worked under the ‘Sales and Expert marketing’ department; - Conducted qualitative research to find out shopper and shop keeper’s insight; - Surveyed through fieldwork, market visit and direct interviewing; - Visiting market regular basis and finding problems and recommending solution. - Worked under the ‘Sales and Expert marketing’ department; - Conducted qualitative research to find out shopper and shop keeper’s insight; - Surveyed through fieldwork, market visit and direct interviewing; - Visiting market regular basis and finding problems and recommending solution.