Experience

HEALTHx BD

• Bangladesh
• Health, Wellness & Fitness
• 1 - 100 Employee

• Sr. Associate, Digital Marketing & Brand

  • Dec 2022 - Present

  Core Functions:1. Responsible for strategy, planning & execution of campaigns on different digital & social media platforms.2. Plan and execute the digital marketing strategies for paid social, SEO (content), and SEM3. Drive & ensure Customer / User Acquisition targets.4. Develop advertising campaigns for Google, Facebook, and programmatic display ads to maintain target KPIs.5. Perform keyword research for SEO, PPC, and SEM with proper analysis and enhancements.6. Monitor and perform optimization for content and keyword to improve conversion rates for lead generation, app installations, and in-app purchases events.7. Develop integrated content, narratives, blogs, and ad creatives for the target audiences.8. Lead digital strategy engagements with a strong focus on analytics, meaningful digital experiences, and well-coordinated influencer engagement.9. Develop an email communication strategy to deliver an incredible customer experience.10. Work with internal & external stakeholders to plan, implement & measure scalable optimization strategies across multiple channels.



Evident BD Ltd

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Marketing Specialist

  • Feb 2022 - Nov 2022

  Core Functions1. Collect and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns2. Track, report, and analyze website analytics and PPC initiatives and campaigns3. Perform ongoing keyword discovery, expansion, and optimization.4. Research and implement Search Engine Optimization recommendations.5. Research and analyze competitor advertising links.6. Develop and implement Link Building Strategy.7. Work with the development team to ensure SEO best practices are properly implemented on newly developed code.8. Work with editorial and marketing teams to drive content creation and programming SEO.9. Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.10. Organize contests and arrange reward-giving ceremonies Achievements1. 7 - keyword rank in google (camo shorts bd-1st, camo cargo shorts bd - 1st, chino shorts bd -3rd, knit denim jeans men s -3rd, harrington jacket bd -4th, twill cargo shorts bd -4th, sweater vest bd -5th position)2. Attendance keeper software selling 3. Successfully organized 2 programs



SOFTECH BD LTD

• Bangladesh
• IT Services and IT Consulting

• Search Engine Optimization Specialist

  • Sep 2019 - Jan 2021

  1. Performed ongoing keyword research using Google AdWords and other platforms2. Compiled and analyzed data, and identified trends to achieve ROI3. Improved organic search results and pay-per-click (PPC) campaigns by researching and identifying profitable keywords.4. Created original SEO content and implemented semantic HTML for client websites. 1. Performed ongoing keyword research using Google AdWords and other platforms2. Compiled and analyzed data, and identified trends to achieve ROI3. Improved organic search results and pay-per-click (PPC) campaigns by researching and identifying profitable keywords.4. Created original SEO content and implemented semantic HTML for client websites.