Md. Razel Bin Masrafy

Assistant General Manager at Bashundhara Food & Beverage Ltd
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Contact Information
us****@****om
(386) 825-5501
Location
Dhaka, Bangladesh, BD

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Experience

    • Bangladesh
    • Food & Beverages
    • 100 - 200 Employee
    • Assistant General Manager
      • Aug 2021 - Present

      Duties/ Responsibilities: * In charge of Product Line-C(Ready to eat Ruti, Cream Roll), Sales(Distribution, Household, Ready Sales, Institutional & Corporate Sales), train up the Sales Forces, Marketing, Products Development with the team of 142 distributors, 03 DSMs, 20 TSEs, 20 CSSs, 4 BSSs, 130 SRs, 166 DSRs. * Distribution & Supply Chain Management. * Sales & Marketing team monitoring & follow up. *Damage reduction. *Daily, Monthly & Yearly Target Achievement. *Develop and implement short long term strategic marketing plans, sales plans. *Forecast to achieve the sales target and objectives. * Make sales forecast for ensuring availability of products. *Setup Divisional, territorial & SR wise sales targets. *Ensure route wise product coverage to Household, Spots, Institutions, Corporate Offices & Retail Outlets. *Setup dealer targets for each territory to achieve the company objective. *Responsible for sales team building, sales target achievement through the training, motivation, monitoring & follow up. *Review and analyze daily sales performances and plans to determine effectiveness. *Increase dealer & outlets to cover the uncovered areas. *Find potential markets and make strategic plans for ensuring sales growth. *Work closely with marketing and brand team for developing promotional activities. *Plan for sales call development for better output. *Monitor related competitors products, sales and marketing activities. ACHIEVEMENTS: 397.5% Sales growth in 2022, over the year 2021. Started with 53,000 pcs daily Ready to Eat Ruti(Tortilla) Sales, within 17 months it is now above 3,00,000 pcs daily Sales. Damage reduce from 25% to 2% within this time. It is growing daily basis by development of sales skill & building confidence of every sales colleagues with the vigorous market visit with them. Also with several on & off field training and motivational meetings. BIRDEM General Hospital is purchasing our Ruti(Tortilla) for their patients in daily basis. Show less

    • Consumer Services
    • 400 - 500 Employee
    • Senior Sales Manager
      • Aug 2019 - Aug 2021

      *Depots Management. *Depots cost Minimizing. *Distribution Sales, Distribution & Supply Chain Management. *Distribution, Supply, Accounts, Audit, Sales & Marketing team monitoring. *Cold Chain Maintaining. *Damage reduction. *Daily, Monthly & Yearly Target Achievement. *Credit Recovery. *Converting business from credit to cash. *Develop and implement short long term strategic marketing plans, sales plans. *Forecast to achieve the sales target and objectives. * Make sales forecast for ensuring availability of products. *Setup Divisional, territorial & Regional head wise sales targets. *Ensure product coverage plan for increasing product visibility & product coverage in existing dealer, outlets. *Setup dealer targets in each territory to achieve the company objective. *Responsible for sales team building, sales target achievement through the team monitoring. *Review and analyze sales performances against programs and plans to determine effectiveness. *Increase dealer & outlets to cover the uncovered areas. *Find potential markets and make strategic plans for launching new products. *Work closely with marketing and brand team for developing promotional activities. *Ensure outlet coverage with maximum number of product SKU. *Plan for sales call development for better output. *Monitor competitor products, sales and marketing activities. Show less

    • Bangladesh
    • Food and Beverage Services
    • 1 - 100 Employee
    • Regional Sales Manager
      • Oct 2017 - Aug 2019

      Duties/Responsibilities: 1. Product wise Sales Development Planning & Implementation. 2. Arrange & lead the Regional Meeting for achieving daily-monthly target & significant sales growth 3. Management-Guide line-Instructions-Monitoring-Follow up & buildup relationship with Distributors, SRs, ASMs & Consumers 4. Managing, Training & planning for 53 Distributors, 05 Area Sales Managers & 49 Sales Representatives. 5. Generate creative Sales ideas and implement accordingly 6. Have to do the month to month significant sales growth 7. By monitoring sales teams, promote the product to the target customers to achieve monthly & yearly product wise sales budget 8. Every responsibility of Sales & Marketing within the Region 9. Have to collaborate between Sales people with HR/ Sales Admin/ Marketing/ MIS/ Survey/ Audit team. 10. Daily create demand order & approve the demand. 11. Always Motivating & proper guideline the Sales Team (ASM, SR, Distributor) to achieve organizational goal. ACHIEVEMENTS: 1. Sales Achievement: Best achiever & highest sales growth in 2018 over 2017. 2. Distribution Network: Previously Dhaka-South & Dhaka-02 Regional Distribution has operated by Branch operation Network then I recruited 49 new distributor in the Dhaka-South & Dhaka-02 Region. At present all the distributor is operating Cash business in their territory. 3. Market Coverage: During Branch operation, Dhaka-South Market coverage was only about 20% to 25% in NCCP products but at present almost 70% market has covered by our NCCP products (Specially Ghee, Drinks, UHT Milk & IFCMP) 4. Sales Growth: Almost 45% Sales growth in Dhaka-South & Dhaka-02 Region over the last 01 year. 5. Damage Control: Controlled damage product & keep below 1.5% in the Region, previously was 3.5%. 6. Customer Relation: Maintaining very good relationship with almost Customer, all distributors & all subordinates in Dhaka-South & Dhaka-02 Region. Show less

    • Bangladesh
    • Food and Beverage Services
    • 700 & Above Employee
    • Regional Manager then Divisional Sales Manager
      • Dec 2014 - Oct 2017

      Duties/Responsibilities: 1. Product wise Sales Development Planning & Implementation for every month 2. Arrange & lead the Divisional/ Regional/ Zonal Sales Meeting for achieving daily-monthly target & significant sales growth 3. Management-Guide line-Instructions-Monitoring-Follow up & buildup Relationship with Distributors, SRs, TSMs & Consumers 4. Managing, Training & planning for 135 Distributors, 12 Territory Sales Managers and 156 Sales Representatives 5. Research for new Sales concept and implement accordingly (Product payee direct sales force generate without any extra investment of company) 6. Have to do the month to month significant sales growth 7. By monitoring sales teams, promote the product to the target customers to achieve monthly & yearly product wise sales budget 8. Every responsibility of Sales & Marketing within the Division ACHIEVEMENTS: 1. Promoted as Divisional Sales Manager & take the responsibility of Chittagong, Cumilla & Sylhet Region & after that Khulna, Barishal, Rajshahi & Rangpur Region. 2. Consecutively Nationally best achiever from the last 01 year 3. Highest ever Sales & growth from Apr’17 to June’17 in Pran Dairy Ltd 4. Highest Year to Year growth (42%) in 2016-17 over the year 2015-2016 5. All zone achieved over 100% in 2016. Divisional Achievement: 110% 6. Consecutively & continuously 33% regional sales growth for the 1st one year at North region & above 27% sales growth for the next six months at Chittagong region 7. Completed MMSMC (Mid Managers’ Sales Management Course) with Top (A) grade among all PRAN group Managers 8. Achieved 2nd position among all RM/AGM in “Field Force Management & Supervision” Training in PRAN Show less

    • Bangladesh
    • Telecommunications
    • 700 & Above Employee
    • SME Channel Manager
      • Mar 2008 - Nov 2014

      My Duties/Responsibilities: 1. Direct & Corporate/ SME Sales 2. Distribution Sales 3. Monitoring Sales Teams among 13 different teams in 11 different districts 4. Promote the products to the target customers to achieve monthly & yearly sales budget 5. Planning & Reporting 6. Preparing every months meeting minutes to submit the Sales Director ACHIEVEMENTS: 1. Build up 13 different teams in 11 different districts in North Bengal in Banglalink (from taking interview to train up the sales force & successful sales operation) 2. During the time I earned the best revenue sharing among the country in Banglalink 3. Achieved yearly sales budget in the year 2008, 2009, 2011 & 2013 in Banglalink Show less

    • Bangladesh
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Professional Services Manager
      • Apr 2002 - Feb 2008

      Duties/Responsibilities: My Duties/ Responsibilities: 1. Generating prescription & achieving sales target by promoting the company's different individual products to the target consumer as well as institutions & organizations 2. Achieve the daily, monthly & yearly sales budget 3. Have to achieve the prescription & sales target 4. Market planning & reporting 5. Arrange scientific seminars, training, meeting with the Doctors & medical professionals ACHIEVEMENTS: 1. Best achiever of the year 2005 in Renata Limited at North Bengal and second in Bangladesh (Achievement: 183%), achievement 111 % in 2007, achievement 103 % in 2006, achievement 108 % in 2004, achievement 135 % in 2003, achievement 102% in 2002 2. Market growth 300% in 2005 over the year 2003-2004, Market growth 310%, in 2003 over the year 2001-2002 in Renata Limited 3. Always used to place at top position in the market by generating demand in favor of my products Show less

Education

  • Asian University of Bangladesh
    Master of Business Administration - MBA, Marketing
    2006 - 2007
  • National University
    Bachelor of Science - BSc, Science
    1998 - 2000
  • Varendra College, Rajshahi
    HSC, Science
    1995 - 1997
  • Rajshahi Govt. Laboratory High School
    SSC, Science
    1988 - 1995

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