Experience

HeidelbergCement Bangladesh Ltd.

• Bangladesh
• Wholesale Building Materials
• 1 - 100 Employee

• Area Sales Head

  • Dec 2020 - Present



OPPO

• China
• Telecommunications
• 700 & Above Employee

• Sr. Executive - Strategic Planning (Branding)

  • Oct 2019 - May 2020

  ∎ Undertake the planning tasks of the HQ∎ Plan and supervise the strong market activity plan∎ Arrange for large-scale programs, such as launch event, first sale events, brand events∎ Plan the use of KOL and meet the needs of the brand and each part∎ Integrate online and offline resources, pay attention to social hotspots, create hot spots for new products in the later hot sales, and establish momentum∎ Sponsorship screening, planning and execution follow-up∎ Supervise the implementation of the plan∎ Organize colleagues associated with the program to complete program planning and event execution∎ Verify each program's performance and data accuracy∎ Complete monthly job target; operate each part resources; directly promoting the responsibility for OPPO explosion market promotion and indirectly promoting responsibility for sales, and directly promoting responsibility for OPPO brand promotion∎ Supervision and follow-up work with program-related personnel, company related departments and agency, other company & organizations



BestinBrands Private Limited (Star Asia Distribution Bangladesh Limited)

• Brand Manager

  • Mar 2018 - Sep 2019

  Launching New Product (HARIBO Candy, Stay Cool & Several Fragrance Brands; e.g. BVLGARI Man Wood Essence) in Bangladesh, Designing Long-Term & Short-Term Marketing Plan, Strategy & Budget; Identifying, Segmenting, Targeting & Positioning HARIBO Brand in the market; Strategic Pricing; Marketing BTL Activation Planning & Execution, Preparation & Distribution of POSM (Product & Brand Display Gondola) & Sales Kits, Planning & Execution of Trade Offers & Consumer Offers, POS Branding, Outdoor Branding, Gift Items Planning & Procurement, Market & Consumer Research, Competitive Analysis, Business & Sales Analysis, Designing New Project, Monitoring Channel Performance & Report presentation, Business Development & Partnership Management; Planning, Designing & Execution of CS, NS & MT Sales Management, Promotion; Design & Implementation of CS, NS & MT Communication Materials, Brands Out posting & In-Store Posting, Organizing One to One Session; Planning & Arrangement of Corporate Campaign, Partnerships & Sales; Organizing Training & Partnership Conference; Media, PR & Sponsorship Management; Online & E-Commerce Sites’ Operation & Partnership Management; Sales & Performance Monitoring, Digital & Social Media Management, Re-launching of Best in Brands Own Beauty E-Commerce Site (www.sundora.com.bd) with Aesthetic Design, Planning, Development, Operation & Promotion Management, Ensuring Business Growth & Profitability, Team Leading, Guiding & Motivating.



Kohinoor Chemical Company Bangladesh Limited

• Officer - Brand

  • Nov 2016 - Mar 2018

  New Product Planning & Development for “BEAUTINA Hair Care Oil”, Product Development, Packaging Design & Packaging Communication Development for “AM.PM. Toothpaste”, Brand Re-launching of “TIBET Kodur Tel” with Product Development, Packaging Design, Packaging Communication & Brand Communication Development, Consumer Behavior & Market Analysis, Market Research, Consumer Contact, Managing Operations, Sales planning & Analysis, Brand & Competitors Portfolio Analysis, Defining Strategic Pricing & Positioning, Communication Route Defining, Promotional Campaign Planning& Execution, Brand Building & Strategic planning, Brand Budget Planning, Reviewing & Managing, Advertising & Media Buying, Planning, Execution & Follow-up, PR & Sponsorship Management, Media Budget & Database Management, Trade Marketing (Campaign) Planning & Operation, Event Planning & Execution, Copy Writing. Monitoring Brands Growth & Performances.



Bengal Group of Industries, Bangladesh

• Bangladesh
• Plastics Manufacturing
• 700 & Above Employee

• Sr. Executive - Brand

  • Jul 2015 - Oct 2016

  Brand Building & Strategic Planning, Brand advertising Module Designing, Promotion & Campaign Planning & Execution, ATL & BTL Planning & Execution, Media Buying & Planning, Event & Campaign Planning & Operation, Market Research, New Product Development, Packaging Development, Supplier & Agency Communication & Management, Public Relation & Sponsorship Management, Copy Writing, Database Preparation & Report Presentation, Sales Planning & Analysis. Brand Building & Strategic Planning, Brand advertising Module Designing, Promotion & Campaign Planning & Execution, ATL & BTL Planning & Execution, Media Buying & Planning, Event & Campaign Planning & Operation, Market Research, New Product Development, Packaging Development, Supplier & Agency Communication & Management, Public Relation & Sponsorship Management, Copy Writing, Database Preparation & Report Presentation, Sales Planning & Analysis.