Experience

Ashiyan Group

• 1 - 100 Employee

• GM - Marketing & Sales Communications

  • Jan 2020 - Present

  - Liable for marketing & sales issues of ‘Ashiyan City’ project, ‘Ashiyan Hospital’, ‘Daily Manobkhanta’, ‘Poisa Baazar’ (Super Shop). Assist in upcoming FMCG ventures of the Group - Measure sales report performance, conduct Training, Hiring, prepared corporate presentations & action plans against the basic goals (ROI & KPI’s) of the organization - Formulating branding strategy & monitoring to ensure that brand objectives in Advertising, Promotional Campaigns (ATL/BTL/TTL) were aligned with sales & marketing are achieved - Data analysis, prepare corporate business plan. Set up communication strategies with the stakeholders, local, concern Government & relevant authorities for business issues - ROI generating integrated campaigns involving traditional marketing channels as well digital tools & techniques: Social Media Marketing, PPC Advertising, Content Marketing, SEM & SEO - Oversee the Customer Relation Management (CRM) & Credit Realization (CR) department



NRB Group (Purbachal NRB Homes)

• General Manager–Marketing & Media

  • Oct 2016 - Dec 2019

  - Accountable for marketing & sales issues of ‘Purbachal NRB Homes’ Housing Project @ Rupganj, Narayangonj - Look after Credit Realization (CR) Department and managed local & overseas offshore agents for business purpose - Act as a Driver and Catalyst for the Business Oriented Transformation of Land Marketing - Guide & trained sales marketing team, nursing existing clients, analyze and extend marketing strategies for acquiring new clients, conduct institutional & corporate marketing planning - Developed creative ideas for media & advertising issues for all traditional & online digital platforms - Oversee a marketing role in Integrated Marketing Communications (IMC), Branding, Public Relation & Media Communications - Coordinated & maintain a liaison with local land buyers, agents, Rupganj powrashova, land office authorities, political influences and other concerns for project purpose



Paradise cables limited

• Bangladesh
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Head of (Brand & Media)

  • Apr 2010 - Jul 2016

  - Devise strategic marketing-mix, consumer promotion & media plans for product’s trust - Managing event: Product Launching, Press Meet, Trade Show, Conference, Inaugural Ceremony - Adept at developing & executing 360° brand awareness strategies & media management that speak to product holes, new markets and profit estimation for business growth - Inspire and Involve Brand Management Team to develop effective brand communication strategies based on superior & relevant insights. Do Media Planning and Buying - Rapport with Print & AV media, TVC & RDC Makers, outdoor Media Suppliers, moderate knowledge in Graphic design (AI, APS), Printing, TV & Radio Commercial Production - Developing, optimizing & tracking annual marketing budget considering ROI with true impact



Bashundhara Group

• Bangladesh
• Leasing Non-residential Real Estate
• 700 & Above Employee

• Assistant Manager (Brand Mkt. & PR)

  • Jul 2005 - Mar 2010

  - Planning and managing integrated marketing campaigns to execute the marketing strategy of the leading business unit brand – ‘Bashundhara Housing’, ‘King Brand Cement’, ‘Toggi World’ (Indoor Theme-Park), ‘Expo Centre’, ‘Star Cineplex’ using ATL, BTL and TTL strategies - Assist and coordinating with sales & marketing department to create, retain & sustain the existing market position as well find out the new business scopes accordingly - Tracking consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing, distribution and channel development - Liable for event management, sponsorship & CSR activities for brand’s equity enhancement - Work with all traditional media including Print, Broadcast, Radio for brand awareness



Hertz

• United States
• Travel Arrangements
• 700 & Above Employee

• Sr. Executive (Marketing)

  • Jan 2002 - Jun 2005

  - Devise brand loyalty for ‘Phuket Air’, ‘Elenga Resort’ & ‘Hertz’- Rent-A-Car business for Group - Determining and optimizing the effective mix of communication & platforms. Ensuring superior brand communication across all platforms including outdoor, digital, electronic & print media - Corporate marketing communication & PR. Develop strategic plan for all the sponsorship programs and cobranded program of Elenga Resort for business growth - Sales Communication for partnership business and creating new business scope accordingly - Do innovative sales marketing ideas for promotional materials in line-up with media agency