Experience

Anwar Cement Sheet Limited

• Bangladesh
• Wholesale Building Materials
• 1 - 100 Employee

• Assistant Manager Marketing Communications

  • janv. 2021 - - aujourd’hui

  • Developing & implementing marketing strategy • Develop marketing budget• Design & Development of ATL, BTL & Digital Marketing Campaigns• Checking Brand Health, CRM planning & Execution• POSM materials management plan• Mapping and tracking competitors communication strategies• Monitor campaigns contribution to brand presence & revenue earned

• Sr. Executive,Brand

  • oct. 2016 - déc. 2020

  • Developing & implementing marketing strategy • Develop marketing budget• Design & Development of ATL, BTL & Digital Marketing Campaigns• Checking Brand Health, CRM planning & Execution• POSM materials management plan• Mapping and tracking competitors communication strategies• Monitor campaigns contribution to brand presence & revenue earned



building technology & ideas ltd. - bti

• Bangladesh
• Real Estate
• 400 - 500 Employee

• Executive,Brand & Customer Engagement

  • janv. 2016 - déc. 2016

  • Assist to develop Brand Marketing Plan • Planning, Execution and evaluate events & Campaigns• Coordinate with corporate team, sales team and local vendors and plan and implement all events efficiently• Assist to developing marketing strategies and identifying new areas of revenue• Execute BTL & ATL communication regularly • Execute promotional activities of bti retail ltd (home n decor & Orchid & E commerce )• Managing different agencies, vendors for promotional materials and ads • Execute and monitoring Indoor & outdoor advertising • Manage PR and Media Management of the events • Celebrity amalgamation for different Events • Assist to develop digital marketing strategies • Market research and competitors analysis



Windmill Advertising Limited

• Account Service Executive

  • févr. 2015 - déc. 2015

  • Assist the Senior Account Service & Operation head for planning, proposal writing, cost management for event & Activation Campaigns • Working with account planners to devise a campaign that meets the client's brief and budget• Presenting campaign ideas and costing to clients• Briefing the creative team • Negotiating with clients, solving any problems and making sure deadlines are met• Checking and reporting on the campaign's progress• Keeping in contact with the client at all stages of the event & campaign• Managing the account's budget and invoicing the client• Making 'pitches' to win new business



Nielsen-Bangladesh

• Bangladesh
• Market Research
• 1 - 100 Employee

• Project Coordinator, Retail Mesurement Service

  • janv. 2013 - déc. 2014

  • To provide administrative support for research fieldwork including managing survey distribution, liaising with respondents and managing client queries• Assist in formulating plan and proposal and presenting it to senior management• Monitor industry statistics and follow trends in trade literature• Prepare reports of findings, illustrating data graphically and translating complex findings into written text• Supervising and monitoring Market Research Team • Assist in designing research methods such as interviews and questionnaires• Conducting qualitative or quantitative surveys, which may involve field, interview or focus group assessments• Coordinate with operation team regarding project progress & timescales• Assist in analyzing, translating & presentencing result of research data with Data analysis team• Assist to prepare writing report including client recommendation • Dealing with Brand Grameenphone, Banglalink, Unilever, BAT, Berger & Singer Bangladesh



Market Access Providers Limited

• Bangladesh
• Advertising Services
• 1 - 100 Employee

• Team Leader,Project Operation

  • avr. 2009 - déc. 2012

  • Supervise and monitor the regional field force of Banglalink Survey Team (Prepaid, Distribution strategy and loyalty & partnership of Banglalink Marketing Department• Prepare sales and marketing reports on market condition as well as competitors and difference between the competitors of telecom Operators• Conduct mystery survey in Customer Care center and report to CCD Department of Banglalink• Analyze information of customer trend, product weakness, market and competitors and recommendation to management of Banglalink in valuable insight for business development.• Work with marketing and sales team of Banglalink to identify growth opportunities, competitive positioning, new product, promotion, sales opportunities and measurement of KPI.• Provide information to establish guideline for effective marketing and sales strategy• Assist to identify and escalate opportunities to improve performance in marketing• Track customer behavior such as response, churn, product and service selection etc• Forecast and track marketing and sales trends and collecting primary and secondary data• Generate daily, weekly and monthly summary report according to sales and marketing activities• Provide regular feedback to client about market place and competitor activity• Assist to evaluate demographics, price, distribution, channel and merchandising objects