Experience

Haier Bangladesh Ltd

• Bangladesh
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Head of Business and Product Management

  • Nov 2020 - Present

  • Managing the entire product line life cycle from strategic planning to tactical activities • Responsible for providing the sales team with the necessary technical expertise to enable them to sell the product. • Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers. • Assist with the development of the annual marketing plan and for controlling advertising, promotion and sales aids in accordance with the annual marketing plan. • Responsible for preparing product forecasts, and constantly monitoring inventory levels held at central and interstate warehouses including liaison with production (locally and globally) to ensure supply timelines. • Liaise with the advertising agency regarding the product campaign including journal advertising, direct mail and conferences. • Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning. • Developing and implementing a company-wide go-to-market plan, working with all departments to execute. • Analyzing potential partner relationships for the product. • Maintain price mapping with respect of competitors and suggest right price for right channel • Product planning and designing to cater Channel hierarchy • Clear object to secure the channel profitability • To set KPI’s of sales staff.



LG Electronics Singapore

• Product Head,Business Operation & Strategy

  • Oct 2019 - Nov 2020

  -Business Operation Planner of Product Refrigerator & Air Conditioner, Managing Products portfolio, Distributors & Partners of LG Enterprise Solution. Activities includes Product Strategy, cost & price,promotion, Branding, Pricing, BO & Sales forecast and achieving sales target. -Set Business Strategy, New Product launching,Transformation, KPI & target based on Company Goal, Market scenario and portfolio & help team to achieve target -Prepare product comparison, price analysis, business simulation to place right product in right price ensuring defined model mix & profitability (Channel & Corporate) -Preparing Yearly, Half Yearly, Quarterly, Monthly & Weekly plan, review and set correct measures to achieve the target along with Marketing Budget & execution plan -Design Promotional campaign & execution, Marketing, PR & organizing Business Event -Work with distributor to prepare and implement proper plan for Marketing and product positioning along with product portfolio management and distribution (Channel Sales) -Proper Training & Motivation for Team to keep everyone aligned to target -Liaison with Govt. & Large B2B Entity for Product Spec positioning & demand creation & Channel Expansion (New Partnership, Improve Current Partnership)



Walton Group

• Bangladesh
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Chief Operating Officer & Operative Director (Air Conditioner)

  • May 2017 - Oct 2019

  - Leading business operation for the product Air Conditioner- In-charge of Sourcing Engineering Department (AC)- Budget preparation & cost control with proper strategic plan - Planning of AC Raw materials (import & export) based on marketing forecast- Monitoring all proceedings related to in-time manufacturing & delivery of the products- Coordinating the Project Procurement Plan and Execution of Strategy for individual Projects.- Oversee all Procurement activities in accordance with Project or end user schedules, specifications and budgets.- Sales & Branding development planning and monitoring after sales service activities- Visited Canton fair, China in 2017 for strategic sourcing planning of Air Conditioner- Attended International IOT Conference, Shenzhen, China 2017

• Senior Deputy Director ( Sourcing Engineering Dept, LED Television)

  • Apr 2014 - May 2017

  - Responsible for planning, organizing and managing the procurement process for assigned projects for LED Television manufacturing process- Performed Strategic sourcing activities with all Branded Manufacturers of LED TV Raw material- Worked in various projects like Motherboard development, PCB manufacturing, Remote control, Packaging solution- Responsibilities also included all commercial related works like LC opening with Import Policy order, HS code selection, LC payment, forwarding & Clearing activities- Also worked in Research & Development department(LED TV) as product Model in-charge- Attended 115th, 117th & 119th Session of China Import and Export Fair, Guangzhou, China- Attended China Electronics Fair, 87th CEF, Shanghai, China in 2015



Vision Electronics, RFL Group

• Product Manager

  • Oct 2013 - Mar 2014

  - Worked in Business Operation Department - Planning & Sourcing for assigned electronics products like CRT,LED TV, Sound system & Home appliances - Ensuring all procurement process with proper value chain - Monitor and review market conditions and price & delivery trends for Project materials and equipments. - Worked on a project to establish LED & CRT TV Production Line - Project Planning for manufacturing of Rice Cooker, Induction Cooker, Pressure Cooker etc.