McVal Osborne
Investor at mtrx syndicate- Claim this Profile
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Spanish Full professional proficiency
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English Native or bilingual proficiency
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Bio
Pete Johnson
I was lucky enough to work with McVal for several years whilst we were both at ORC. McVal was a great asset and a couple of specific areas stand out: Firstly, we ran a number of customer experience seminars across the country that McVal often spoke at - he has a great manner with clients and prospects alike and his talks were always well received. Secondly, McVal headed up our secondary / strategic research function which was a powerful element both in the seminars we gave, and also in the proposals we delivered.
Rob Sullivan
I've worked with McVal for almost a year. His experience was invaluable for completing reports and presentations for some major brands in the UK, US and Germany. This included his vast knowledge of surveys and qualitative research brought to Social Chain from ORC. His presence has given Social Chain a clear direction with the development of their data and analytics capabilities and he continues to add wider value across the Group through videos, public speaking and other engagements. A powerful asset for the company for 2020 and beyond! I hope to continue working with McVal for the foreseeable future in whatever capacity.
Pete Johnson
I was lucky enough to work with McVal for several years whilst we were both at ORC. McVal was a great asset and a couple of specific areas stand out: Firstly, we ran a number of customer experience seminars across the country that McVal often spoke at - he has a great manner with clients and prospects alike and his talks were always well received. Secondly, McVal headed up our secondary / strategic research function which was a powerful element both in the seminars we gave, and also in the proposals we delivered.
Rob Sullivan
I've worked with McVal for almost a year. His experience was invaluable for completing reports and presentations for some major brands in the UK, US and Germany. This included his vast knowledge of surveys and qualitative research brought to Social Chain from ORC. His presence has given Social Chain a clear direction with the development of their data and analytics capabilities and he continues to add wider value across the Group through videos, public speaking and other engagements. A powerful asset for the company for 2020 and beyond! I hope to continue working with McVal for the foreseeable future in whatever capacity.
Pete Johnson
I was lucky enough to work with McVal for several years whilst we were both at ORC. McVal was a great asset and a couple of specific areas stand out: Firstly, we ran a number of customer experience seminars across the country that McVal often spoke at - he has a great manner with clients and prospects alike and his talks were always well received. Secondly, McVal headed up our secondary / strategic research function which was a powerful element both in the seminars we gave, and also in the proposals we delivered.
Rob Sullivan
I've worked with McVal for almost a year. His experience was invaluable for completing reports and presentations for some major brands in the UK, US and Germany. This included his vast knowledge of surveys and qualitative research brought to Social Chain from ORC. His presence has given Social Chain a clear direction with the development of their data and analytics capabilities and he continues to add wider value across the Group through videos, public speaking and other engagements. A powerful asset for the company for 2020 and beyond! I hope to continue working with McVal for the foreseeable future in whatever capacity.
Pete Johnson
I was lucky enough to work with McVal for several years whilst we were both at ORC. McVal was a great asset and a couple of specific areas stand out: Firstly, we ran a number of customer experience seminars across the country that McVal often spoke at - he has a great manner with clients and prospects alike and his talks were always well received. Secondly, McVal headed up our secondary / strategic research function which was a powerful element both in the seminars we gave, and also in the proposals we delivered.
Rob Sullivan
I've worked with McVal for almost a year. His experience was invaluable for completing reports and presentations for some major brands in the UK, US and Germany. This included his vast knowledge of surveys and qualitative research brought to Social Chain from ORC. His presence has given Social Chain a clear direction with the development of their data and analytics capabilities and he continues to add wider value across the Group through videos, public speaking and other engagements. A powerful asset for the company for 2020 and beyond! I hope to continue working with McVal for the foreseeable future in whatever capacity.
Credentials
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Disrupting Yourself
LinkedInMay, 2019- Nov, 2024 -
LinkedIn Video Marketing for Personal and Brand Pages
LinkedInFeb, 2019- Nov, 2024 -
Leading Yourself
LinkedInDec, 2018- Nov, 2024 -
Sheryl Sandberg and Adam Grant on Option B: Building Resilience
LinkedInOct, 2018- Nov, 2024 -
Agile Project Management Principles
LinkedInJul, 2018- Nov, 2024 -
Agile Project Management with Microsoft Project
LinkedInJul, 2018- Nov, 2024 -
Agile at Work: Building Your Agile Team
LinkedInJul, 2018- Nov, 2024 -
Agile at Work: Driving Productive Agile Meetings
LinkedInJul, 2018- Nov, 2024 -
Agile at Work: Getting Better with Agile Retrospectives
LinkedInJul, 2018- Nov, 2024 -
Agile at Work: Planning with Agile User Stories
LinkedInJul, 2018- Nov, 2024 -
Agile at Work: Reporting with Agile Charts and Boards
LinkedInJul, 2018- Nov, 2024 -
Become an Agile Project Manager
LinkedInJul, 2018- Nov, 2024 -
Data Science Foundations: Choosing the Right Database
LinkedInJul, 2018- Nov, 2024 -
Data Science Foundations: Fundamentals
LinkedInJul, 2018- Nov, 2024 -
Transitioning from Waterfall to Agile Project Management
LinkedInJul, 2018- Nov, 2024 -
Complete Python Bootcamp: Go from zero to hero in Python 3
UdemyJun, 2018- Nov, 2024
Experience
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mtrx syndicate
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United Kingdom
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Investment Management
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1 - 100 Employee
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Investor
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Apr 2018 - Present
✅ Investor in early-stage digitally enabled startups. ✅ Actively looking for emerging tech start-up investments. ✅ Investor in early-stage digitally enabled startups. ✅ Actively looking for emerging tech start-up investments.
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NeoSwap AI
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United States
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Information Services
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1 - 100 Employee
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Marketing Lead
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Jan 2023 - Aug 2023
✅ Led marketing for NeoSwap AI, an innovative AI / Web3 startup with over $2 million in venture backed investments. ✅ Helped grow NeoSwap's B2C audience on Twitter by 171%; launched PR campaigns which generated over 2.3 million impressions, reaching 764k people; doubled email marketing campaign open rates. ✅ Led marketing for NeoSwap AI, an innovative AI / Web3 startup with over $2 million in venture backed investments. ✅ Helped grow NeoSwap's B2C audience on Twitter by 171%; launched PR campaigns which generated over 2.3 million impressions, reaching 764k people; doubled email marketing campaign open rates.
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Flight Story
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United Kingdom
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Marketing Services
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1 - 100 Employee
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Chief Data Officer
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Jul 2022 - Aug 2023
✅ Launched Data & Insights practice. ✅ Led the overall management and strategic direction of Flight Story's data assets, working closely with the CEO and founding team. ✅ Launched Flight Deck, Flight Story’s proprietary SaaS platform, innovatively designed to analyze social mentions of publicly traded companies, enhancing market insights and intelligence. ✅ Launched Data & Insights practice. ✅ Led the overall management and strategic direction of Flight Story's data assets, working closely with the CEO and founding team. ✅ Launched Flight Deck, Flight Story’s proprietary SaaS platform, innovatively designed to analyze social mentions of publicly traded companies, enhancing market insights and intelligence.
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The Social Chain AG
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Germany
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Retail
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100 - 200 Employee
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Head of Data & Insights | Social Chain Agency
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Feb 2019 - Jul 2022
✅ Launched Data & Insights practice. ✅ Launched agency's Data & Insights practice, generating £400k+ in annual revenue with >80% GP. ✅ Collaboratively devised marketing strategies with leadership, laying the foundation for continued innovation. ✅ Launched Data & Insights practice. ✅ Launched agency's Data & Insights practice, generating £400k+ in annual revenue with >80% GP. ✅ Collaboratively devised marketing strategies with leadership, laying the foundation for continued innovation.
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ORC International
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United States
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Advertising Services
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100 - 200 Employee
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UK Head of Strategy
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Oct 2015 - Feb 2019
Associate Director responsible for strategic consulting, including growth plan development, market monitoring & assessment, competitive intelligence gathering and innovation identification & analysis.
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Senior Research Analyst
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Feb 2013 - Oct 2015
Market sizing, competitive intelligence gathering, innovation monitoring, product ideation and development, whitespace opportunity identification, go-to-market strategies, customer experience, employee engagement, ad testing and trend sensing. Maintained an annual revenue base of over half a million dollars - $400K across various retainer clients and approximately $150K from project-based work. Provided consultation to ORC’s internal Strategy Research & Solutions and Customer Insights… Show more Market sizing, competitive intelligence gathering, innovation monitoring, product ideation and development, whitespace opportunity identification, go-to-market strategies, customer experience, employee engagement, ad testing and trend sensing. Maintained an annual revenue base of over half a million dollars - $400K across various retainer clients and approximately $150K from project-based work. Provided consultation to ORC’s internal Strategy Research & Solutions and Customer Insights teams. Managed, trained, and mentored a rotating team of 5-10 Associates as part of the ORC International Development program (ORCID).
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Toastmasters International
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United States
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Non-profit Organizations
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700 & Above Employee
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Vice President of Public Relations - St. Paul's Speakers
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Jan 2017 - Jun 2018
Responsible for coordinating public relations and publicity program for the club. In charge of establishing and maintaining lines of communication between the club and its members, as well as between the club and the public. Responsible for coordinating public relations and publicity program for the club. In charge of establishing and maintaining lines of communication between the club and its members, as well as between the club and the public.
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Kairos HQ
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United States
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Peer Mentor
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2011 - Jan 2015
Mentored active members on challenges associated with innovation and social start-ups. Collaborated with senior staff and various member-founders to promote press coverage and media outreach to news sources. Mentored active members on challenges associated with innovation and social start-ups. Collaborated with senior staff and various member-founders to promote press coverage and media outreach to news sources.
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Storyline Strategies
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Communications Advisor
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Mar 2011 - Feb 2013
Developed messaging and corporate branding strategies for politicians, non-profits, Super PACs and Fortune 500 clients. Wrote talking points, strategy briefs and speeches for Governors, U.S. HoR Members, Senators, and corporate executives. Conducted respondent recruitment and managed logistics for over 130 focus groups nationally and internationally, including televised groups aired on FOX, CBS and AOL. Streamlined and expanded internal respondent mailing list from 100K to 150K… Show more Developed messaging and corporate branding strategies for politicians, non-profits, Super PACs and Fortune 500 clients. Wrote talking points, strategy briefs and speeches for Governors, U.S. HoR Members, Senators, and corporate executives. Conducted respondent recruitment and managed logistics for over 130 focus groups nationally and internationally, including televised groups aired on FOX, CBS and AOL. Streamlined and expanded internal respondent mailing list from 100K to 150K. Messaging and branding strategies were developed using data collected during qualitative and quantitative live-dial focus groups and national quantitative surveys. Show less Developed messaging and corporate branding strategies for politicians, non-profits, Super PACs and Fortune 500 clients. Wrote talking points, strategy briefs and speeches for Governors, U.S. HoR Members, Senators, and corporate executives. Conducted respondent recruitment and managed logistics for over 130 focus groups nationally and internationally, including televised groups aired on FOX, CBS and AOL. Streamlined and expanded internal respondent mailing list from 100K to 150K… Show more Developed messaging and corporate branding strategies for politicians, non-profits, Super PACs and Fortune 500 clients. Wrote talking points, strategy briefs and speeches for Governors, U.S. HoR Members, Senators, and corporate executives. Conducted respondent recruitment and managed logistics for over 130 focus groups nationally and internationally, including televised groups aired on FOX, CBS and AOL. Streamlined and expanded internal respondent mailing list from 100K to 150K. Messaging and branding strategies were developed using data collected during qualitative and quantitative live-dial focus groups and national quantitative surveys. Show less
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East Bay Times
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Newspaper Publishing
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1 - 100 Employee
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Correspondent / Columnist
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Jun 2006 - Jul 2008
Wrote various in-depth feature articles on social issues for this large daily newspaper. Authored a weekly column on student life in the Bay Area. Wrote various in-depth feature articles on social issues for this large daily newspaper. Authored a weekly column on student life in the Bay Area.
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iCohere, Inc | Unified Learning System
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United States
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Software Development
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1 - 100 Employee
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Public Relations & Research
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2007 - 2007
Conducted customer research to pinpoint client experience drivers and pain points. Interviewed key clients about the effectiveness of software platform and integration process. Improved the company’s marketing strategy by contacting media and developing new press releases. Conducted customer research to pinpoint client experience drivers and pain points. Interviewed key clients about the effectiveness of software platform and integration process. Improved the company’s marketing strategy by contacting media and developing new press releases.
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Education
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2008 - 2011
University of California, Santa Barbara
Bachelor of Arts, Spanish
Community
