Experience

Tupperware Brands México
• Mexico
• Consumer Goods
• 100 - 200 Employee
• President, Mexico

  • May 2021 - Present

Tupperware Brands
• Manufacturing
• 1 - 100 Employee
• WW Sales VP

  • Jul 2020 - May 2021

Tupperware Brands Brasil
• Brazil
• Manufacturing
• 1 - 100 Employee
• Senior Consultant

  • May 2020 - Jul 2020


Avon

• Personal Care Product Manufacturing
• 700 & Above Employee

• Sales & Commercial Transfomation VP NoLA

  • May 2018 - May 2020

  Drive business transformation to accelerate growth, improving the experience of AVON representatives through their journey. Transform sales management to improve retention through relevant Rep earnings. Influence decision making process with data analysis, digital transformation, and excellence in service & execution Drive business transformation to accelerate growth, improving the experience of AVON representatives through their journey. Transform sales management to improve retention through relevant Rep earnings. Influence decision making process with data analysis, digital transformation, and excellence in service & execution



Herbalife

• Health, Wellness & Fitness
• 700 & Above Employee

• Vice President Sales Marketing and Events CAM, SAM and BR

  • May 2017 - May 2018

  Business development strategy for 17 countries through regional sales teams, marketing / product initiatives and corporate events.

• Senior Director of Sales

  • Sep 2015 - May 2017

  Business development through innovative commercial strategies. Sales team restructure and field sales role new definition to achieve goals through distributors business improvement. Best practices sharing in China from february to may 2017.

• Operations and Sales Centers Sr. Director

  • May 2011 - Sep 2015

  Innovation in operations and product access strategies to reduce order cycle and economic barriers for distributors. These actions lead to increase profit of distributors improving retention rates and new distributors for the company.

• Sales Centers Director

  • Jun 2010 - May 2011

  Design , relocation and opening strategy of sales centers. New business partners selection to outsource store operations. Operation model transition to sales oriented and experience centers to optimize distributors resources. Product access points (stores) expansion from 300 to 500 and more than 1000 payment locations to reduce order cycle.

• Growth Initiatives Director

  • Apr 2009 - May 2010

  Design and execution of projects that generated incremental revenues and market penetration for Herbalife. • Synergy with retail chains (Waldos) to increase distribution and customer services capacity. ­ growth in contact points we’ve went from 21 to 300. This model has been replicated worldwide• New product: generation of additional revenues by adding products to the existing distribution network

• Supply Chain Sr Manager

  • Nov 2008 - Mar 2010

  Coordination of operations and business development for seven countries in Central America and four different business models. Supply Chain control, business model development, negotiation and control of third parties that operate sales centers for Herbalife in 7 countries



Editorial Televisa

• Mexico
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Salo - Televisa Commercial Director

  • Jun 2007 - Jul 2008

  Development of the commercial and new product strategy. • Introduction of a new line of products to the existing distribution channels • Develop new distribution channels for these products• Media strategy implementation

• Operations Director

  • Jan 2005 - May 2007

  Control of operative flow oriented to business results, according to the planned goals of EBITDA, income, market share and resources optimization. Design of strategies for business development through new businesses, brands or sub-products.

• Commercial and Distribution Director

  • Jan 2004 - Dec 2005

  Development of new distribution and commercial channels. Negotiation of new sales and distribution points. Negotiation with retail chains and regional distributors of massive commercialization products.

• Logistics and Distribution Director

  • Jun 2001 - Dec 2003

  Operational and organizational restructure. Reengineering of the supply chain, ERP implementation, routes restructure, freight companies substitution and automation of critical processes.



Procter & Gamble

• Customer Service and Logistics Supervisor

  • Jul 1998 - Jun 2001

  Order process quality: complete and on time. Loreto and Peña Pobre business integration into P&G products. Order process quality: complete and on time. Loreto and Peña Pobre business integration into P&G products.