Jennifer McLellan

Global PR & Media Relations Manager / Influencer Marketing Lead at Frequentis
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Contact Information
us****@****om
(386) 825-5501
Location
United Kingdom, GB
Languages
  • English Native or bilingual proficiency
  • German Professional working proficiency

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Julian Sanz 🌈

I worked with Jenni for several years at The Apollo Group, Jenni had a wide ranging publications role and managed any publications and reports that I needed produced. She was always amazingly helpful, insightful and always went above and beyond what was required of her. Not only was she fantastic at her job but her great demeanor meant that any day you were working with Jenni was a fun day to be at work. A sure fire asset to any company lucky enough to employ her.

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Experience

    • Austria
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Global PR & Media Relations Manager / Influencer Marketing Lead
      • Oct 2017 - Present

      After working on international press and PR activities in the Air Traffic Management domain for four years in Germany, I was hired to support the Global Marketing team in Austria to increase their print and digital presence in industry media for all of its safety-critical domains - Maritime, Public Safety, Public Transport, Air Traffic Management and Defence. My focus is media, analyst and influencer relations and creating and developing campaigns that present the company as an industry thought leader.My role includes:- Press and media activities- Ghost writer producing informative thought leadership style articles- Digital native content / sponsored content campaigns - Ad and article coordination / placement- Analyst and influencer relations - Influencer engagement strategy - Social Media Management and strategy- Media Relations at Global events and exhibitions- Working closely with Investor Relations and Corporate Communications on PR timing and strategy- Responsible for creating and launching employee advocacy programme to grow our pool of internal company influencers

    • Germany
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Public Relations Manager
      • May 2013 - Sep 2017

      Hired to manage international press and PR for an aeronautical solutions expert based in Germany. I was tasked with media relations and creating English content to promote projects, products and their developments in the aviation media, as well as writing technology-based articles that would present us as innovators in the industry. I relocated to Karlsruhe, Germany and learned German to a professional level.Tasks included:- Press and PR activities for the specialist aviation and international press- Ghost writer, producing technical based articles / advertorials for international aviation publications- Social Media Management- Media coverage reports- Editorial responsibility for product and project brochures- Media Relations at events and exhibitions - PR strategies

    • Marketing Services
    • 700 & Above Employee
    • Freelance Copywriter / Social Media Manager
      • 2012 - 2017

      Online writing and creative for consumer and business brands; these included writing reviews for View London, website content for trade services, social media management for entertainment and fashion brands.- Content writing to improve SEO- Social media management and reporting- Creating and monitoring social media adverts and ad budgets- Proofreading and editing- Email campaigns Online writing and creative for consumer and business brands; these included writing reviews for View London, website content for trade services, social media management for entertainment and fashion brands.- Content writing to improve SEO- Social media management and reporting- Creating and monitoring social media adverts and ad budgets- Proofreading and editing- Email campaigns

    • United Kingdom
    • Construction
    • 300 - 400 Employee
    • Publications Officer
      • Apr 2009 - Apr 2013

      Responsibile for internal and external print communication, promoting Corporate Social Responsibility and supporting the Bid Writing department.- Newsletters, client reports, press releases, intranet articles, articles for client magazines and project case studies Responsibile for internal and external print communication, promoting Corporate Social Responsibility and supporting the Bid Writing department.- Newsletters, client reports, press releases, intranet articles, articles for client magazines and project case studies

    • United Kingdom
    • Online Audio and Video Media
    • 700 & Above Employee
    • Online Sub Editor, The Sun (casual staff)
      • Apr 2012 - Dec 2012

      - Inserting print stories to CMS- Creating online content with teaser headlines, picture captions and teaser copy for the home page highlights - Inserting print stories to CMS- Creating online content with teaser headlines, picture captions and teaser copy for the home page highlights

    • United Kingdom
    • Business Consulting and Services
    • 100 - 200 Employee
    • Freelance Travel Guides
      • 2010 - 2010

      Creating backpacker guides for Holiday Autos and Gap Daemon based on destinations I had visited and written following their style guides. Creating backpacker guides for Holiday Autos and Gap Daemon based on destinations I had visited and written following their style guides.

    • Travel & Fashion writer
      • Feb 2008 - Apr 2009

      - Regular monthly travel feature set around the editions theme - Sub-editing other staff writer copy- Double-page fashion section on the months trends - Regular monthly travel feature set around the editions theme - Sub-editing other staff writer copy- Double-page fashion section on the months trends

    • Career Break
      • Jun 2007 - Dec 2007

Education

  • Chartered Institute of Public Relations
    The Role of Psychology in Campaign Design
    2019 - 2019
  • CIM | The Chartered Institute of Marketing
    Social Media Campaigns
    2018 - 2018
  • University of the Arts London
    Bachelor of Arts (B.A.), Journalism
    2003 - 2006
  • Hertford Regional College
    A-Levels, Media Communication & Production + Film Studies
    2001 - 2003
  • Bishop Stopfords
    - 4 AS Levels: English, Social Policy, History, and Film Studies | - 8 GCSE’s B-C.
    1995 - 2001

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