McLean Favre
Sr. Media Solutions Manager - Trading at Goodway Group- Claim this Profile
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Bio
Andrew Kovatch
It’s invigorating to work with someone as dedicated as McLean to providing his clients with the best possible results. I had the pleasure of working with him over the past year on a variety of digital campaigns. I was particularly impressed with his ability to wear multiple hats and dive into the nuts and bolts of new technical capabilities. Any digital company/client will benefit from having him in their band.
Jodi Roberts
I had the great fortune of working with, training and managing Mclean. He was a quick study, hands-on, and once he captured the information, he was able to share it with others. Although I worked with him most closely on print, he learned interactive at the same time, and then trained me! He is an asset to any organization, and a joy to work with.
Andrew Kovatch
It’s invigorating to work with someone as dedicated as McLean to providing his clients with the best possible results. I had the pleasure of working with him over the past year on a variety of digital campaigns. I was particularly impressed with his ability to wear multiple hats and dive into the nuts and bolts of new technical capabilities. Any digital company/client will benefit from having him in their band.
Jodi Roberts
I had the great fortune of working with, training and managing Mclean. He was a quick study, hands-on, and once he captured the information, he was able to share it with others. Although I worked with him most closely on print, he learned interactive at the same time, and then trained me! He is an asset to any organization, and a joy to work with.
Andrew Kovatch
It’s invigorating to work with someone as dedicated as McLean to providing his clients with the best possible results. I had the pleasure of working with him over the past year on a variety of digital campaigns. I was particularly impressed with his ability to wear multiple hats and dive into the nuts and bolts of new technical capabilities. Any digital company/client will benefit from having him in their band.
Jodi Roberts
I had the great fortune of working with, training and managing Mclean. He was a quick study, hands-on, and once he captured the information, he was able to share it with others. Although I worked with him most closely on print, he learned interactive at the same time, and then trained me! He is an asset to any organization, and a joy to work with.
Andrew Kovatch
It’s invigorating to work with someone as dedicated as McLean to providing his clients with the best possible results. I had the pleasure of working with him over the past year on a variety of digital campaigns. I was particularly impressed with his ability to wear multiple hats and dive into the nuts and bolts of new technical capabilities. Any digital company/client will benefit from having him in their band.
Jodi Roberts
I had the great fortune of working with, training and managing Mclean. He was a quick study, hands-on, and once he captured the information, he was able to share it with others. Although I worked with him most closely on print, he learned interactive at the same time, and then trained me! He is an asset to any organization, and a joy to work with.
Experience
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Goodway Group
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United States
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Advertising Services
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300 - 400 Employee
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Sr. Media Solutions Manager - Trading
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May 2022 - Present
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Sr. Digital Ad Operations Manager
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Dec 2016 - Dec 2022
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Digital Ad Operations Manager
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Jun 2015 - Dec 2016
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Masterminds
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United States
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Advertising Services
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1 - 100 Employee
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Manager, Digital Advertising
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Apr 2014 - Jun 2015
• Build, traffic, and manage all display campaigns via Conversant • Manage communication with all sites/networks and digital partners • Monitor and optimize all PPC campaigns in AdWords • Analyze site traffic and campaign status in Google Analytics and provide optimization ideas and overall strategy • Update internal digital processes and educate team members on new ideas and best practices • Train and manage new hires to the Digital Team • Build, traffic, and manage all display campaigns via Conversant • Manage communication with all sites/networks and digital partners • Monitor and optimize all PPC campaigns in AdWords • Analyze site traffic and campaign status in Google Analytics and provide optimization ideas and overall strategy • Update internal digital processes and educate team members on new ideas and best practices • Train and manage new hires to the Digital Team
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Hello Home
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Greater Philadelphia Area
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Website Manager/Sales
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Jan 2014 - Mar 2014
• Managed entire website and all search campaigns • Built, sent, and reported all email campaigns • Managed entire website and all search campaigns • Built, sent, and reported all email campaigns
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Mansueto Ventures
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Book and Periodical Publishing
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100 - 200 Employee
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Manager, Digital Ad Operations
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Jun 2012 - Jul 2013
• Built and executed digital traffic for multiple clients on both sites • Managed communication between adops, sales, inventory, and clients • Met with and fielded new business partners and vendors • Analyzed inventory projections and daily website experience data • Built and executed digital traffic for multiple clients on both sites • Managed communication between adops, sales, inventory, and clients • Met with and fielded new business partners and vendors • Analyzed inventory projections and daily website experience data
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UM Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Manager, Ad Operations
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Dec 2010 - May 2012
• Managed digital adops for several clients • Trained and mentored new hires on all programs and processes • Functioned as main resource for all digital video initiatives • Managed digital adops for several clients • Trained and mentored new hires on all programs and processes • Functioned as main resource for all digital video initiatives
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Dailey
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United States
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Advertising Services
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1 - 100 Employee
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Production Specialist
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2007 - Sep 2010
• Balanced role as digital project/traffic manager, print project manager, and broadcast traffic manager • Balanced role as digital project/traffic manager, print project manager, and broadcast traffic manager
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Education
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1997 - 2001
University of Mary Washington
BA, Studio Art
Community
