Experience

Arrowsmith Program

• Canada
• Education Administration Programs
• 1 - 100 Employee

• Manager of Marketing and Communications/MarCom Leader

  • Oct 2021 - Present

  Toronto, Ontario, Canada I am very passionate about bringing awareness to the power of the Arrowsmith Program and neuroplastic change in the education industry. We can all benefit greatly from strengthening our brains and building better cognition. Watch this TedTalk with the Founder and first student of The Arrowsmith Program - https://www.youtube.com/watch?v=oKds1vlxOVA. Responsible for leading all aspects of marketing and communications for the Arrowsmith Program and the Arrowsmith School with the goal of… Show more I am very passionate about bringing awareness to the power of the Arrowsmith Program and neuroplastic change in the education industry. We can all benefit greatly from strengthening our brains and building better cognition. Watch this TedTalk with the Founder and first student of The Arrowsmith Program - https://www.youtube.com/watch?v=oKds1vlxOVA. Responsible for leading all aspects of marketing and communications for the Arrowsmith Program and the Arrowsmith School with the goal of increasing site licensing and student enrolment. Contributing member of the Senior Management Team. The Arrowsmith Program of cognitive exercises was first offered to students with specific learning difficulties (referred to as learning disabilities in North America) in 1978 and Arrowsmith School was established in 1980 and has operated continuously in Toronto since then. The Arrowsmith Program first became available in a private school in the United States in 2005. In 2012, the program became available in Australia. Currently the Arrowsmith Program is available in educational organizations in Canada, the United States, Australia, New Zealand, Spain, Switzerland, the Cayman Islands, Thailand, Malaysia, Singapore, and Hong Kong. To learn about how the Arrowsmith Program and School can enhance your cognitive functions, visit: https://www.arrowsmith.ca Show less



RevGenius

• United States
• Think Tanks
• 500 - 600 Employee

• Member

  • Jun 2023 - Present

  RevGenius is a trusted space where curious revenue professionals are collaborating on the future of B2B GTM.



ATP

• Greece
• Book and Periodical Publishing
• 1 - 100 Employee

• Manager of Global Events and Marketing Operations (Formerly ATP, CaseBank & Flightdocs Companies)

  • Feb 2020 - Oct 2021

  Mississauga, Ontario Events: - Leads, plans and manages all aspects of virtual/online and in-person global events from beginning to end within the company, partners and in the industry (including webinars, user conferences, town halls) - Strategically plans and manages conference and tradeshow campaigns Marketing Operations: - Manages vendor/software contracts, payments and contacts - Ensures marketing tech stack and infrastructure is operational and enhanced (including website, marketing CRM,… Show more Events: - Leads, plans and manages all aspects of virtual/online and in-person global events from beginning to end within the company, partners and in the industry (including webinars, user conferences, town halls) - Strategically plans and manages conference and tradeshow campaigns Marketing Operations: - Manages vendor/software contracts, payments and contacts - Ensures marketing tech stack and infrastructure is operational and enhanced (including website, marketing CRM, software, tools, integrations etc.) - Sources and manages promotional and branded items (swag, printed brochures, business cards etc.) - Investigates, strategizes, and execute solutions to unique problems that might cause roadblocks for marketing team - Keeps industry memberships and directories up to date - Manages marketing budget and spending along with reconciling department credit cards - Project lead and strategy on special projects such as new website development

• Manager of Marketing (Formerly ATP & CaseBank Companies)

  • Aug 2015 - Feb 2020

  Mississauga, Ontario, Canada Marketing generalist role focused on establishing all things marketing while actively pivoting strategy towards company and product needs, this includes: - building up marketing tech stack from soup to nuts - creating and managing brand and awareness strategies to generate marketing qualified leads - maintaining and building marketing and sales database - establishing and maintaining analyst, PR and media relations - manage and execute all user conferences, tradeshows and… Show more Marketing generalist role focused on establishing all things marketing while actively pivoting strategy towards company and product needs, this includes: - building up marketing tech stack from soup to nuts - creating and managing brand and awareness strategies to generate marketing qualified leads - maintaining and building marketing and sales database - establishing and maintaining analyst, PR and media relations - manage and execute all user conferences, tradeshows and customer events - collaborate with internal and industry thought leaders to generate marketing content - own offline advertising efforts (print, direct mail, brochures) -keep website content current, SEO compliant and ensure proper branding standards throughout the company - drive demand generation and brand awareness through social channels -plan, strategize and run a variety of campaigns from start to finish



Tyco Security Products

• India
• Banking
• 1 - 100 Employee

• Corporate Video Production, Social Media, and Digital Marketing Specialist

  • May 2011 - Apr 2015

  Concord, ON - Created and marketed 300+ videos for 12 prestigious international security product brands from conception to beyond completion. This includes scripting, filming, editing, animating and social media marketing videos with low to no budget. (Webinars, Product Training, Product Marketing, Live Events, and Internal videos) - Acted as voiceover artist, composed and selected music soundtracks for videos. - Worked within the web team to create clear, concise, and user friendly copy for global… Show more - Created and marketed 300+ videos for 12 prestigious international security product brands from conception to beyond completion. This includes scripting, filming, editing, animating and social media marketing videos with low to no budget. (Webinars, Product Training, Product Marketing, Live Events, and Internal videos) - Acted as voiceover artist, composed and selected music soundtracks for videos. - Worked within the web team to create clear, concise, and user friendly copy for global websites - Developed content, copy, product messaging and executed digital content marketing plans in the mediums of e-bulletins, web promotions, blogs and social media (YouTube, Facebook, Twitter, Vine, Instagram, Wordpress, Yammer, iTunes Podcasts, Brand Websites, Hubspot, Hootsuite, Content Delivery Networks, and Linkedin) - Supported international product launches, press releases, live web launches, tradeshows with social media copy and posts for 12 brands. - Developed corporate guidelines and instructional materials for video production and social media strategy company wide. -Worked with vendors to develop marketing videos during peak times - The videos produced were used by sales as tools to sell products and train current customers remotely and easily, while saving company dollars in travel. -Assisted in planning marketing events, such as product launches and industry tradeshows. Show less



Mic-Mac Media

• Media Production

• Video and Event Producer

  • Jan 2007 - Jan 2013

  Toronto, Canada Area Various projects including events, music production, video production and project management.



Recording Arts of Canada College

• Instructor- Digital Media Arts Program

  • May 2012 - Aug 2012

  Toronto, ON Instructing students on the processes, planning and marketing of video and websites in the professional world.



Summer Camp 2010

• Educational Day Camp Manager

  • Jun 2010 - Aug 2010

  Bolton, ON -Manage and organize students and teachers - Take care of all administrative work including organizing schedules and field trips, registering children, providing professional customer service to parents, and being a liaison for the Camp founders