Mckenzie Nicho
Digital Marketing Manager at Relevant Marketing & Events- Claim this Profile
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Bio
Credentials
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WordPress: SEO
LinkedInJan, 2023- Oct, 2024 -
Marketing Strategy: SEO Content Writing
LinkedInDec, 2022- Oct, 2024 -
Google Search Ad
GoogleDec, 2020- Oct, 2024 -
Google Analytics for Beginners
GoogleNov, 2020- Oct, 2024 -
Stukent Digital Marketing Mimic Pro Simulation
StukentNov, 2020- Oct, 2024 -
Being an Effective Team Member
LinkedInApr, 2020- Oct, 2024 -
Advanced Photography: Medium-Format Digital Cameras
LinkedInFeb, 2020- Oct, 2024 -
Excel 2016: Business Process Analysis
LinkedInNov, 2019- Oct, 2024 -
Excel: Charts in Depth
LinkedInOct, 2019- Oct, 2024 -
Social Media Marketing Tips
LinkedInSep, 2019- Oct, 2024 -
SEO Principles: An Essential Guide for Beginners
SemrushSep, 2023- Oct, 2024
Experience
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Relevant Marketing & Events
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United States
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Marketing Services
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1 - 100 Employee
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Digital Marketing Manager
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Feb 2023 - Present
-Develop and execute successful SEO strategies that increase visibility of clients’ websites in search engine results. - Work with content and web development teams to ensure all created content and website changes complied with SEO best practices. - Create content and copy for clients’ social media platforms, i.e Instagram, Facebook & LinkedIn. - Curate paid social advertisements to increase clients’ reach. - Capture content through videography and photography for clients’ marketing collateral. - Delegate and oversee the coordination of content creators’ responsibilities. - Conduct market research to identify new digital marketing trends and opportunities, to increase brand awareness and ROI across 20+ clients. - Create multi-channel digital marketing strategies, coordinating efforts across email, social media, and SEO for a cohesive brand message. Show less
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Moxzie Marketing LLC
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United States
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Advertising Services
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Principal
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Dec 2022 - Present
- Consult on and craft comprehensive marketing campaigns tailored to the unique needs of an ecommerce business and a B2B business in the food service industry. - Design and execute email drip campaigns, effectively retargeting customers to foster brand loyalty. - Implement social media strategies, ensuring content was on-trend and resonated with the target audience. - Leverage real-time analytics and insights to optimize marketing efforts for maximum reach and engagement. - Consult on and craft comprehensive marketing campaigns tailored to the unique needs of an ecommerce business and a B2B business in the food service industry. - Design and execute email drip campaigns, effectively retargeting customers to foster brand loyalty. - Implement social media strategies, ensuring content was on-trend and resonated with the target audience. - Leverage real-time analytics and insights to optimize marketing efforts for maximum reach and engagement.
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Shockwave Solutions, LLC
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United States
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Business Consulting and Services
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1 - 100 Employee
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Operations Specialist
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Aug 2022 - Nov 2022
- Assisted in implementing team workflows, and Standard Operating Procedures (SOP's) for new clients on boarded to help optimize operations in their direct marketing campaigns - Collaborated with multiple teams across all clients in their Social, Operations, and Customer Service departments to help with improving efficiency - Coordinated a large scale event of about 75 business owners for one of their clients - Managed outsourced customer teams across 7 departments through mitigating client complaints and providing them with actionable solutions and ideas to retain sales Show less
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Kappa Delta Sorority
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United States
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Non-profit Organizations
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500 - 600 Employee
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Confidence Chair/ Member
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Aug 2018 - May 2022
- Helped my chapter raise $114,000+ for The Children’s Home Society of Central Florida and Prevent Child Abuse America - Instilled confidence within young Girl Scouts of the USA by showing them how they can be leaders in their own communities - Served as a recruitment counselor to 10+ girls by mentoring them through UCF Panhellenic Rush Week - Helped my chapter raise $114,000+ for The Children’s Home Society of Central Florida and Prevent Child Abuse America - Instilled confidence within young Girl Scouts of the USA by showing them how they can be leaders in their own communities - Served as a recruitment counselor to 10+ girls by mentoring them through UCF Panhellenic Rush Week
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American Marketing Association
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Advertising Services
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Executive Board for Events Committee
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Mar 2021 - Dec 2021
- Served on the Events committee by actively reaching out to 20+ marketing professionals to speak at live sessions for 50+ members - Collaborated with other committee members, the Head of events, and the VP of Programs to plan 20+ events including workshops, socials, and fundraisers for 60+ students and professionals - Served on the Events committee by actively reaching out to 20+ marketing professionals to speak at live sessions for 50+ members - Collaborated with other committee members, the Head of events, and the VP of Programs to plan 20+ events including workshops, socials, and fundraisers for 60+ students and professionals
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Svelte Media Inc.
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Social Media Specialist Intern
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May 2021 - Aug 2021
- Generated reports on Hootsuite and Excel to conduct trend analysis for social media content, identifying niche to optimize organic reach - Collaborated with senior management including marketing lead to grow Instagram and Facebook accounts, implementing posting schedules for popular content which helped increased followers to 175k+ - Worked on various projects assigned by the Marketing Manager such as writing blog posts for the company’s website and creating back logs of seasonal content - Utilized CRM platforms including Sticky.io and NMI to service 50+ clients daily, working with marketing team to identify pain points and marketing opportunities for success stories - Shadowed other departments and learned about project management and internal analytics within a direct response company Show less
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NS InterMarket
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United States
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Food and Beverage Services
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1 - 100 Employee
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Marketing Strategy Intern
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Aug 2020 - Dec 2020
- Designed and executed marketing plans in conjunction with the sales force to enhance the company's presence in the digital marketing space. - Maintained and built relationships with 50+ customers daily through email and social media while providing exceptional customer service that reached a satisfaction rating score of 97%. - Reviewed the company's sales metrics to identify highest & lowest source of lead generation which achieved an additional 13% in traffic and sales. - Laid the foundation for an e-commerce platform to promote products through the fast-food segment. Show less
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Bug Bite Thing
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United States
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Retail
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1 - 100 Employee
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Warehouse Associate
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May 2019 - Aug 2019
- Attained valuable interpersonal skills by being in a team environment where we worked together to efficiently package and distribute merchandise - Worked with supervisor to resolve problems, improve operations and provide exceptional customer service - Attained valuable interpersonal skills by being in a team environment where we worked together to efficiently package and distribute merchandise - Worked with supervisor to resolve problems, improve operations and provide exceptional customer service
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Education
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2018 - 2022
UCF College of Business
Bachelor's degree, Marketing -
2021 - 2022
IE University
Minor, International Business
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