McKenzie Borland
Supervisor at GRP Media- Claim this Profile
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Bio
Experience
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GRP Media
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United States
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Advertising Services
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1 - 100 Employee
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Supervisor
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May 2021 - Present
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Media Planner
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Jan 2020 - May 2021
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Assistant Media Planner
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Mar 2019 - Jan 2020
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Starcom
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United States
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Advertising Services
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700 & Above Employee
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Digital Media Liaison
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Aug 2017 - Mar 2019
Clients: Mars Chocolate and Chick-fil-A • Manage and ensure budgets of 50+ million dollar digital campaigns • Review reports generated from proprietary media systems (MediaOcean/Invoice Tracker Database) as well as PVARs (Planned vs Actual Reports) indicating open items and vendor invoices that are ready for a cost audit process • Identify invoice discrepancies (including planned costs and delivery numbers) and work with vendors, media teams, and financial analysts to resolve and reconcile invoices
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CivitasNow
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Columbus, Ohio Area
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Brand Ambassador
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Oct 2016 - Jul 2017
• Effectively execute on-site engagements for local and national clients • Utilize strong communication skills in client interactions to ensure positive experiences at community events • Demonstrate quick problem solving skills to ensure accurate campaign installations
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The Ohio State University
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United States
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Higher Education
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700 & Above Employee
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Student Telecounselor
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Oct 2015 - May 2017
• Serve as a student representative between OSU and prospective students• Effectively communicate the benefits of the university and its academic programs• Personalize a large university through genuine outreach and interest in new students• Effectively problem solve to find answers to questions involving unique circumstances• Represented OSU on a panel to prospective students from the metro Detroit area
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Student Research Assistant
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Sep 2015 - Dec 2015
• Assisted in experiments designed to learn about individual responses to television content• Utilized communication skills when interacting with study participants
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Pearson
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United Kingdom
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Education
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700 & Above Employee
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Marketing Intern
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Jun 2016 - Aug 2016
• Worked independently on projects sourced from marketing managers across the country • Created materials using InDesign to improve sales for educational product launches • Completed research projects, and sourced data to inform decisions of senior executives • Provided administrative support for national conference event planning • Worked independently on projects sourced from marketing managers across the country • Created materials using InDesign to improve sales for educational product launches • Completed research projects, and sourced data to inform decisions of senior executives • Provided administrative support for national conference event planning
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Make-A-Wish America
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United States
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Non-profit Organizations
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500 - 600 Employee
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Marketing and Communications Intern
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Jan 2016 - Apr 2016
• Provided input and support the chapter’s social media program • Gained exposure to marketing functions by assisting all members of the marketing team • Coordinated communications and assist with administrative projects • Provided input and support the chapter’s social media program • Gained exposure to marketing functions by assisting all members of the marketing team • Coordinated communications and assist with administrative projects
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Glamour Gals
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The Ohio State University
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Executive Board/ Publicity Chairperson
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Sep 2014 - Apr 2016
• Participated in organized visits to senior citizen communities to offer manicures and socialize with residents • Developed strategies to recruit new members; identify ways to increase participation • Coordinated events with the social chair to build community within the volunteer corps • Participated in organized visits to senior citizen communities to offer manicures and socialize with residents • Developed strategies to recruit new members; identify ways to increase participation • Coordinated events with the social chair to build community within the volunteer corps
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Paragon Leadership International
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United States
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Business Consulting and Services
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1 - 100 Employee
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Communications Intern
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Jun 2014 - Aug 2014
Researched areas within the leadership field to identify relevant website content. Under the direction of the lead consultant, wrote blogs for the company website. Updated Paragon’s LinkedIn page with current articles/information. Researched areas within the leadership field to identify relevant website content. Under the direction of the lead consultant, wrote blogs for the company website. Updated Paragon’s LinkedIn page with current articles/information.
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Education
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The Ohio State University
Bachelor of Arts (B.A.), New Media and Communication Technology -
The College of Global Studies at Arcadia University
Study Abroad/ Immersion Experience, Italian and Sociology -
Mercy High School