Director of Operations

• Jan 2023 - Present

Director of Sales

• Oct 2018 - Dec 2022

• Coordinate efforts of marketing and sales to ensure cost per lead, join, and ancillary revenue is on target • Created reports and dashboards in sales force to track specific KPIs and financials • Constantly monitor margins to ensure profitability while continuing to grow and scale up • Lead and develop team of directors to drive sales, customer service, and retention • Optimize sales and other systems and processes for maximum efficiency of sales process • Discover new growth and revenue opportunities while being mindful of our mission in order to grow, but not become too transactional with our service • Create and present reports, graphs, and other visual tools to effectively communicate our financial success to key stake holders such as the CEO and BOD. • Monitor and improve sales funnel timelines, retention, lifecycle duration, NPS scores, and referral rates. • P&L and budget setting and management of several millions of dollars in revenue lines Show less

General Manager Operations

• Apr 2017 - Oct 2018

• Create reports and tracking tools to create long term, repeatable success • Network with local market and community for more touch pints and brand awareness • Collaborate on GTM strategy in a heavily competitive landscape of current and new offerings • Lead customer service team and development • Increased per client revenue spend • Create reports and tracking tools to create long term, repeatable success • Network with local market and community for more touch pints and brand awareness • Collaborate on GTM strategy in a heavily competitive landscape of current and new offerings • Lead customer service team and development • Increased per client revenue spend

Fitness Manager

• Jan 2012 - Apr 2017

• Overhauled and grew fitness department from $300K to over $1 million while improving profit margin as well • Budget setting and execution of above industry average sales and service goals • Lead, develop, and educate team of staff • Created a streamlined onboarding process for new members/clients • Spent several years consulting with other JCCs in the country to scale up and forecast success after rebrand and/or rebuilds • Overhauled and grew fitness department from $300K to over $1 million while improving profit margin as well • Budget setting and execution of above industry average sales and service goals • Lead, develop, and educate team of staff • Created a streamlined onboarding process for new members/clients • Spent several years consulting with other JCCs in the country to scale up and forecast success after rebrand and/or rebuilds

Assistant Department Head/Personal Trainer

• Sep 2009 - Jan 2012

Metabolic Technician

• Aug 2009 - Jan 2012