Experience

invezz

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Director

  • Jan 2020 - Present

  Responsible for wider brand and marketing strategy, with a focus on SEO, Content, and Product.



Investoo Group

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Director of Invezz

  • Aug 2021 - Present

  I oversee the end-to-end operations of the Invezz brand. Responsible for overall P&L, brand and marketing strategy, with a focus on SEO, Content, and Product.

• Partner (via Kinetic Investments)

  • Nov 2016 - Present

  London, United Kingdom Part of the founding team and lead investors (via Kinetic Investments) in Investoo Group. Specialising in trading lead generation and education, the team has grown from 1 to 30 in 6 months. In the first year I lead infrastructure, recruitment and human resources; while too supporting tech and product strategy.



Sheru.org

• Fundraising

• Founder & CEO

  • Aug 2018 - Present

  London, United Kingdom Our mission is to consolidate & aid all child sponsorship efforts by bringing charities together onto one digital crowdfunding platform. This provides every charitable organisation with the means to get more children sponsored. And for charitable individuals, we offer you the widest network of child sponsorship opportunities available - all within a seamless, no-nonsense user experience.



Kinetic Investments

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Partner & Co-founder

  • Oct 2015 - Present

  London, United Kingdom Kinetic Investments (Ki) engineer successful businesses. We provide entrepreneurs the capital and support required to turn their idea into a success, usually in return for shared ownership of the company. We have invested in 10 companies in the past 4 years, which between them have a team of over 250 people and 75+ active websites. You can read more about our investments at www.ki.uk.



Crocodile Marketing

• Australia
• Advertising Services
• 1 - 100 Employee

• Search & User Experience Architect (contract)

  • Jul 2015 - Dec 2015

  Surfers Paradise Crocodile Marketing contracted me to rebuild the user experience division. Using persona and scenario development coupled with unique concepts based around behaviour and attitude; I generated actionable insights informing areas such as content strategy, design and product management.



Right Casino Media

• Gambling Facilities and Casinos
• 1 - 100 Employee

• Managing Director & Co-founder

  • Oct 2010 - Sep 2014

  London, United Kingdom From starting the company with business partner David, to digital marketing strategies, research and planning, design and development, managing a team including developers, designers, writers and marketers, to sales, client meetings and high pressure deadlines. I directed and lead all aspects of the business including these core areas: - Marketing strategy; seo, ppc, display and social marketing campaigns. - Website architecture; research, keyword & competitor analysis, branding… Show more From starting the company with business partner David, to digital marketing strategies, research and planning, design and development, managing a team including developers, designers, writers and marketers, to sales, client meetings and high pressure deadlines. I directed and lead all aspects of the business including these core areas: - Marketing strategy; seo, ppc, display and social marketing campaigns. - Website architecture; research, keyword & competitor analysis, branding, URL architecture, CMS design, web design and development. - Admin; accounting, budgeting, reporting and much more. - People; hiring, firing, training, clients, conferences and sales. Show less



Google

• United States
• Software Development
• 700 & Above Employee

• Chromebook Specialist Trainer (contract)

  • Nov 2011 - Jan 2012

  New York / London / Birmingham / Bristol The Google Chromebook team brought me in on a 3 month basis to; help launch the Chromebook and their stores in London, New York, Birmingham and Bristol and train the teams of sales reps. To this day Chrome specialists learn from the original training exercise put in place by myself and the team.



iCrossing

• United States
• Advertising Services
• 200 - 300 Employee

• Natural Search Analyst

  • Sep 2010 - Sep 2011

  London, United Kingdom I was mainly used to innovate for clients who struggled with idea generation. I was often partnered with other team members to help create a unique strategy for their clients. In addition to this, I had a few of my own. - Analysis of data including; traffic, clicks, impressions, search volume, revenue and conversions to decide upon final target terms - Created and deployed the SEO training program for new junior starters - Managing several clients and workloads on a day-to-day… Show more I was mainly used to innovate for clients who struggled with idea generation. I was often partnered with other team members to help create a unique strategy for their clients. In addition to this, I had a few of my own. - Analysis of data including; traffic, clicks, impressions, search volume, revenue and conversions to decide upon final target terms - Created and deployed the SEO training program for new junior starters - Managing several clients and workloads on a day-to-day basis - Meeting clear and concise deadlines in short, unpredictable ad-hoc time spans - Client services, meetings and reporting My clients included; Ancestry, Ann Summers, Barclays UK, Gatwick Airport, Next Plc, Toyota, Virgin Experience Days and Visit London. Show less



Greenlight

• United Kingdom
• Technology, Information and Internet
• 100 - 200 Employee

• SEO Consultant

  • May 2009 - Aug 2010

  - Research and Development of link building techniques and strategies on a client-by-client basis - Website audits, analysis and recommendations including; url structure, content, meta data, canonicalization, duplication issues, sitemaps, robots.txt, internal linking, broken links and more - Document writing for link building and social media strategies - HTML, CSS and Flash widget creation - Search Engine Friendly banner design My clients included; AA Travel Insurance… Show more - Research and Development of link building techniques and strategies on a client-by-client basis - Website audits, analysis and recommendations including; url structure, content, meta data, canonicalization, duplication issues, sitemaps, robots.txt, internal linking, broken links and more - Document writing for link building and social media strategies - HTML, CSS and Flash widget creation - Search Engine Friendly banner design My clients included; AA Travel Insurance, Co-operative Insurance, DialAFlight, EasyBus, Express Gifts, First Capital Connect, Greenlight Marketing, Guardian Jobs/Soulmates, Interflora, Monarch Airlines, New Look, Santander and Vodafone UK. Show less



Game Garage

• United Kingdom
• Online Audio and Video Media

• Content Manager

  • Jul 2006 - May 2009