Experience

Safety Meeting Outlines

• United States
• Construction
• 1 - 100 Employee

• Marketing Director

  • Apr 2019 - Present

  Optimize Google Analytics / AdWords strategy. Responsible for e*blast and direct mail campaigns. Design campaigns to drive traffic to new website. Optimize Google Analytics / AdWords strategy. Responsible for e*blast and direct mail campaigns. Design campaigns to drive traffic to new website.



Various

• Independent Contractor / Freelance Artist

  • Jan 2017 - Present

  Marketing - Dura Blacktop, VraiWorld, Music City Design, Huff Septic, Voiceover Actor - Commercials, Narratives, Books-on-tapeCitizen Scientist - Forest Preserve of Will CountyBaker & Taytor - Wholesale / Retail Publisher; Momence, IL Marketing - Dura Blacktop, VraiWorld, Music City Design, Huff Septic, Voiceover Actor - Commercials, Narratives, Books-on-tapeCitizen Scientist - Forest Preserve of Will CountyBaker & Taytor - Wholesale / Retail Publisher; Momence, IL



Rose Paving LLC

• United States
• Construction
• 100 - 200 Employee

• Director of Marketing

  • Dec 2014 - Dec 2016

  $100M National asphalt and concrete pavingMaintain and monitor brand strategy across markets, and National platform. Accountable for optimizing website and utilizing Google ads to increase social and web search traffic by 12%. Highly proficient in Google AdWords & Google Analytics.Responsible for lead generation – increased from $5.3M in quotes to $9.2M using Lead Forensics .Analyze web traffic / trends using Google Analytics.Responsible for advertising, e*blast, and direct mail campaigns using traditional and social media.Created and published sales videos (60-second commercials)Complete creative and editorial direction for all marketing collateral.Responsible for long-term & short-term marketing plans and budgets ($618k).Hired, developed, and managed direct reports.Created and published articles, white pages and blog posts.



BASCO | Wholesale Packaging & Containers

• United States
• Packaging and Containers Manufacturing
• 1 - 100 Employee

• Product Manager

  • 2013 - 2014

  $62M distributor of containers and packagingManager of designated product lines, including new product decision, life-cycle management, and pricing negotiations.Contributed to 6.5% traffic increase to website due to optimization.Responsible for all website content of product lines.Develop direct marketing activities for product lines. $62M distributor of containers and packagingManager of designated product lines, including new product decision, life-cycle management, and pricing negotiations.Contributed to 6.5% traffic increase to website due to optimization.Responsible for all website content of product lines.Develop direct marketing activities for product lines.



Marley Engineered Products

• United States
• Mechanical Or Industrial Engineering
• 1 - 100 Employee

• Product Marketing Manager

  • Jul 2011 - Nov 2012

  $83M manufacturer of electrical heat products; Product Marketing Manager, Burr Ridge, IL, Michigan City, IN, Bennettsville, SCOverall accountability for $40M in product lines including commercial, industrial, and hazardous heating.Increased revenue 62% over 2011 year-end sales, through new product introductions.Responsible for all market research, gap analysis and product roadmaps.Led cross-functional teams consisting of design/engineering, production, quality, and operations.Member of leadership team that started Duct heater business.Established Duct Heater business for $647k in quotes in first 6 months.Developed all sales training, including webinars.Developed marketing campaigns for B2B and B2C with vertical channels of retail (Lowes & THD), distributor / dealers, and direct sales. Responsible for strategy for Hazardous market category, including in-depth market research, competitive analysis and pricing/product positioning. Managed product timelines, product modifications, line extensions and go-to-market launch activities.Conducted market research surveys to improve channel relationships. 



Salisbury by Honeywell

• Product Marketing Manager

  • Apr 2010 - Oct 2010

  $120 million manufacturer of electrical personal protective equipment; Product Marketing Manager – Bolingbrook, ILCoordinated and managed New Product Introduction process for domestic and international markets. Increased revenue 8% on product lines through new product innovations.Led cross-functional product teams (10 people).Managed product timelines, product modifications, line extensions and Go-to-Market launch activities.Coordinated and participated in product development overseas (China and India).



Federal Signal Corporation

• United States
• Machinery Manufacturing
• 400 - 500 Employee

• Product Marketing Manager

  • Jan 2007 - Jan 2009

  $221 million manufacturer of emergency lighting products (LED) Managed and coordinated new product development and positioning as well as managing existing product life-cycles. Conducted competitive analysis, voice of customer and end-consumer research to determine long term product strategies. Developed strategic marketing campaignLead profitability initiatives of products, including pricing, margin strategies and market launch campaigns leading to a 36% profit margin.Developed new lighting products (domestic and international) based on market analysis generating $649k in revenue.Developed three niche markets (off-road, marine, funeral), resulting in $367k in first year sales.Conducted focus group to enhance understanding of market constraints.



Whirlpool

• Sr. Financial Analyst

  • 2004 - 2006



Toyota Motor Manufacturing

• Specialist

  • 1997 - 2004



Toyota

• Specialist

  • 1997 - 2004



American Showa

• Specialist

  • 1994 - 1997