Experience

Qwick

• United States
• Hospitality
• 200 - 300 Employee

• VP of Brand Marketing

  • Jan 2022 - Present

  * Led a cross-functional team in a complete rebrand of Qwick in a 6-month timeframe * Oversaw the development and management of brand guidelines, ensuring consistent brand messaging and visual identity across all touchpoints. * Developed and executed comprehensive brand marketing strategies to increase brand awareness, drive customer acquisition, and enhance brand loyalty. * Led cross-functional teams in developing and implementing integrated marketing campaigns across various channels, including digital, social media, print, product, and experiential events. * Collaborated with creative agencies, designers, and vendors to develop compelling marketing collateral, including advertising materials, branded items, and website content. * Oversaw the product marketing team and contributed to GTM strategies, sales enablement materials, and research projects. * Built and maintained strong relationships with key stakeholders, including internal teams and external partners to maximize brand exposure and partnerships. * Managed marketing budgets and allocated resources effectively to achieve business objectives while optimizing ROI. * Implemented data-driven marketing strategies, leveraging analytics and metrics to measure campaign performance, track customer engagement, and drive continuous improvement. * Mentored and coached team members, fostering a high-performance culture and developing talent within the marketing team. Show less



Cloth & Flame

• United States
• Events Services
• 1 - 100 Employee

• Director of Marketing And Business Development

  • Dec 2020 - Sep 2021

  * Led a brand evolution and website refresh with the support of 3rd party agency * Supported leadership and helped guide the company roadmap and strategy * Identified new revenue streams, secured opportunities, and implemented plans for business growth in existing and new markets * Conceptualized and brought to market the Verde Series, Arizona's first series of legal cannabis-infused experiences * Implemented marketing strategy and department forecasting and budget * Identified and managed high-value brand partnerships * Built, trained, scaled, and managed the brand marketing and creative team (content creation, social media, graphic design, experiential events, PR) * Managed Land Partner acquisition, negotiation, and relationship management processes Show less



Origin Hotel

• United States
• Hospitality
• 1 - 100 Employee

• VP of Brand Marketing

  • Feb 2019 - Dec 2020

  * Developed and evolved the brand standards for the Origin Hotel brand * Ideated and executed new branding for unique and independently branded properties including hotels, residential properties, and restaurants. * Identified and cultivated meaningful partnerships relevant to brand pillars * Leveraged local and national partnerships to further our reach, build brand equity and maintain a localized presence in all markets * Managed and mentored local marketing teams at each property * Oversight and review of the annual marketing plan including strategy, KPI's, and ROI. * Oversight and implementation of new website design and launch plan * Selected and managed agency partners to strategize, create, execute, and report on all campaigns *Executed successful launch plans for all new property locations including building market share, new guest acquisition, building brand equity, and meeting sales goals *Supported the long-term plan from ownership, including the successful sale of the Origin brand and independent properties in 2020 *Restaurant concept ideation, brand development, and managed project lifecycle with P&L responsibility Show less



Fox Restaurant Concepts

• United States
• Restaurants
• 400 - 500 Employee

• Director of Marketing

  • Apr 2017 - Mar 2019

  * Developed annual marketing plan to enhance brands and meet sales goals • Managed sales analysis and insight for brands to determine marketing needs • Facilitated annual budget planning and management as a percentage of total brand sales • Grew Flower Child from 7 locations to 17 locations in 2 years; North Italia from 9 locations to 18 locations in 2 years, hitting benchmarks for the successful sale of the brands. • Hired and managed marketing team * Developed and evolved the brand standards of Flower Child and North Italia. • Ensured all creative is representative of the brands, evolved & consistent with each of the brand philosophies across all channels • Continued development of each brand with a focus on menu innovation, seasonal menu changes, and promotions • Selected and managed agency partners to strategize, create, execute, and report on all campaigns • Leveraged local and national partnerships to further reach, build brand equity and maintain a localized presence in all markets * Planned and executed a nationwide marketing plan for all operating locations • Developed plans based on brand development, strategy and sales goals • Built out annual events calendar through partnership with operations team • Oversight of reporting for digital marketing efforts * Managed all Flower Child and North Italia new store openings • Developed marketing strategies that set growth brands up for national / scalable growth • Executed successful launch plan for all NSO’s including building market share, new guest acquisition, building brand equity, and meeting sales goals • Worked with Recruiting & HR Teams to develop and execute successful NSO hiring plan • Selected and managed national and local PR team for messaging cadence, market insight, competitive analysis, media strategy • Worked with internal Creative Team to support development and fulfillment of new stores , as well as support in creation of store signage and capital expenditure package Show less



URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Marketing Manager - Urban Outfitters

  • Aug 2015 - Oct 2016

  • Developed omni-channel campaigns that define the Urban Outfitters brand voice related to food and lifestyle• Drove collaboration between internal brand and shared services restaurant operations• Built and maintained relationships with Store Operations Teams to develop and execute brand appropriate activations• Integrated food service concepts into the brand identity and retail operating environment of Urban Outfitters• Partnership creation, contract negotiation, and brand liaison• Developed content that supported the brand story pertaining to food, beverage, and lifestyle• Managed annual marketing budget food and beverage categories• Developed a roster of local and national partners to support and enhance UO events• Partnered with PR agencies to create consistent, brand-appropriate messaging Show less

• Manager of Development, URBN Hospitality

  • Jun 2014 - Aug 2015

  * Research & Development for new food service concepts within the US and international locations(coffee shops, cafes, full service restaurants, corporate food service)* Integrated food service with the brand identities and retail operating environments of Urban Outfitters,Anthropologie, and Free People* Built Proformas and operational planning documentation* Collateral design and development* Prepared and led executive presentations* Responsible. for P&L, supervisory role to management across multiple locations* Supervised and supported corporate food service, internal catering, and event planning* Utilized sales metrics and PMix reporting to plan, respond, and execute omni channel messaging Show less

• Manager, URBN Hospitality

  • Jul 2013 - Jun 2014

  * Supervised corporate food service, internal and external catering, event planning (10-2000 people events)* P&L responsibility to a $5+ million corporate food service location, serving 2000+ internal and external guests daily- Research & Development for new food service concepts (coffee shops, cafes, full service restaurants) including standardizing recipes, menu development, kitchen design and layout, equipment and small-wares selection and purchasing* Prepared and led executive presentations * Assimilated third party brands into URBN owned concepts Show less



STARR Restaurants

• United States
• Restaurants
• 500 - 600 Employee

• Contract Restaurant Opening

  • Feb 2013 - Jun 2013

  * Menu consulting and recipe development * Recipe testing, standardization, and production scalability * Kitchen operations planning, organization, and setup * Trained and documented process for opening management and pastry staff * Selection of logo, packaging, and printed collateral * Menu consulting and recipe development * Recipe testing, standardization, and production scalability * Kitchen operations planning, organization, and setup * Trained and documented process for opening management and pastry staff * Selection of logo, packaging, and printed collateral



Questloves food

• NY & Philadelphia

• Brand Consultant

  • Jan 2012 - Feb 2013

  * Menu consulting and recipe development * Integrated the brand identity of Questlove into new and evolving concepts * Executive presentations and tastings * Supported marketing efforts of QLF * Menu consulting and recipe development * Integrated the brand identity of Questlove into new and evolving concepts * Executive presentations and tastings * Supported marketing efforts of QLF