Experience

Billboard Source, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Company Owner

  • Jan 2005 - Present

  Billboard Source is a specialized billboard media placement agency providing outdoor advertising campaigns for both national and local advertisers. We assist marketing managers and company owners secure billboard space across the country. Drive all aspects of client engagements, from development of media plans, schedules, and contracts to negotiation of pricing on various models. Present recommendations to clients on optimal advertising program to meet objectives, and oversee tracking and delivery of media campaigns. • Led First Choice Power to 18% boost in web traffic and call-ins during a 12-week campaign to generate new customers, while establishing company as a major competitor to TXU in the deregulated power market • Captured business with I Am Second (faith-based organization) through delivery of a comparative media plan that showed outdoor advertising at a CPM of $1.32 vs. $5.78 for broadcast. Company went on to allocate 65% of its overall budget to outdoor advertising, which resulted in a 24% increase in website traffic during each flight of the campaign. • Created a 2-week billboard test plan for Hudson & Marshall, a leading real estate auction firm, prior to an Atlanta event – attendance rose 40% over event held earlier in the year, and led H&M to include outdoor nationwide for all auctions Show less



Cedar Creek Outdoor

• 6125 Luther Ln Dallas, Tx

• Owner

  • May 1996 - Present

  Owner/operator of approximately 35 billboards in Gun Barrel City and Cleburne, Texas Owner/operator of approximately 35 billboards in Gun Barrel City and Cleburne, Texas



Express Employment Professionals of Fort Worth, TX

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Owner

  • Apr 2012 - Dec 2021

  Matching talented associates in the south Fort Worth area with available job openings via temp to hire, evaluation hire and direct placement. Conducting professional search matching qualified candidates with client expectations. Providing industrial talant for local manufactuers. Respecting people, impacting business. Matching talented associates in the south Fort Worth area with available job openings via temp to hire, evaluation hire and direct placement. Conducting professional search matching qualified candidates with client expectations. Providing industrial talant for local manufactuers. Respecting people, impacting business.



Dallas Daily

• 8409 Pickwick Ln, #384, Dallas, Texas 75225

• Owner

  • Feb 1999 - Dec 2011

  Provided local advertisers the option of billboard advertising "by the day" for 12 years. Developed extensive client relationships with multiple local marketing executives in Dallas. Worked with many business owners in Dallas helping them promote their retail and consumer driven businesses. Helped those companies develope high-impact strategies and campaigns to drive revenue and support product success. Instrumental in developing campaigns that helped support robust sales and marketing programs for both large corporate and smaller local clients in Dallas. Show less



Clear Channel Outdoor

• United States
• Advertising Services
• 700 & Above Employee

• Vice President Sales

  • Jun 1982 - Feb 1999

  16 year career began in the real estate department negotiating and securing ground leases for new billboard construction. Moved to local sales for 5 years, then moved to national account team working with companies with budgets of $300k+/. Eventually became VP of Sales in 1996 and from that point foward help grow the Dallas/Fort Worth office from sales of $15 million to over $33 million during my tenure. 16 year career began in the real estate department negotiating and securing ground leases for new billboard construction. Moved to local sales for 5 years, then moved to national account team working with companies with budgets of $300k+/. Eventually became VP of Sales in 1996 and from that point foward help grow the Dallas/Fort Worth office from sales of $15 million to over $33 million during my tenure.