Experience

Black River Digital

• Canada
• Advertising Services
• 1 - 100 Employee

• Director of Creative Services and Strategy

  • Aug 2020 - Present

  Sarnia, Ontario, Canada • Led a successful full-service digital marketing agency • Created and executed integrated marketing campaigns across multiple channels, providing services in digital advertising, social media, email marketing, PPC, branding, web design, e-commerce, photo, video, and SEO. • Developed and managed marketing campaigns, including content creation, performance tracking, project and client management, and more. • Leveraged in-depth knowledge of social media platforms, trends, and best practices to… Show more • Led a successful full-service digital marketing agency • Created and executed integrated marketing campaigns across multiple channels, providing services in digital advertising, social media, email marketing, PPC, branding, web design, e-commerce, photo, video, and SEO. • Developed and managed marketing campaigns, including content creation, performance tracking, project and client management, and more. • Leveraged in-depth knowledge of social media platforms, trends, and best practices to drive engagement, increase brand visibility, and generate leads for clients. • Managed a team of professionals, overseeing their tasks and fostering their professional growth within the company. • Demonstrated strong leadership skills by guiding the agency's direction, setting goals, and implementing effective marketing strategies. • Implemented data-driven approaches, analytics tools to measure campaign performance, optimize content, and enhance audience targeting. • Best of Ontario Marketing Winner in 2022, Best of Kitchener 2021 & 2022. Show less



The Cam & Strick Podcast

• Producer and Creative Director

  • Mar 2021 - Present

  St Louis, Missouri, United States • Leading the production and editing of podcast episodes, ensuring high-quality audio and seamless transitions. • Managing social media accounts and actively engaged with the audience, responding to comments and inquiries. • Monitoring podcast analytics and audience feedback to identify areas of improvement and optimize content strategy. • Collaborating with hosts and producers to brainstorm and develop unique and compelling content ideas. • Assisting with sponsorship acquisition… Show more • Leading the production and editing of podcast episodes, ensuring high-quality audio and seamless transitions. • Managing social media accounts and actively engaged with the audience, responding to comments and inquiries. • Monitoring podcast analytics and audience feedback to identify areas of improvement and optimize content strategy. • Collaborating with hosts and producers to brainstorm and develop unique and compelling content ideas. • Assisting with sponsorship acquisition and proof of performance. Show less



Lambton College

• Canada
• Higher Education
• 700 & Above Employee

• Marketing and Recruitment

  • Oct 2020 - Oct 2021

  Sarnia, Ontario, Canada • Communicating thorough knowledge of programs, services and support systems and delivering dynamic presentations to potential students • Assisted in planning and implementing recruitment programs, developed and delivered marketing services to assist other departments. • Demonstrated strong organizational, analytical, and time management skills, effectively setting priorities and meeting deadlines.



Sarnia Sting

• Canada
• Spectator Sports
• 1 - 100 Employee

• Game Day Operations

  • Oct 2019 - Mar 2020

  Sarnia, Ontario



BOLT Media Inc

• Canada
• Graphic Design
• 1 - 100 Employee

• Digital Content Creator

  • Oct 2019 - Mar 2020

  London, Canada Area Assisting with digital content production for the Oshawa Generals and London Knights. Primarily helping to produce London Knights TV and promotional videos for both teams using the Adobe suite.



London Knights

• Canada
• Spectator Sports
• 1 - 100 Employee

• Marketing Manager

  • Nov 2017 - Mar 2020

  London, Canada Area • Responsible for social media management, creating graphics and videos, writing articles, website updates, developing digital strategies, SEO, digital ads, Knights TV, content creation and administrative duties. • Game-day tasks included in-game music and social media oversight. • Worked with team sponsors to create proof of performance presentations using inventory exposure analysis data.



Cowbell Brewing Co.

• Canada
• Food & Beverages
• 1 - 100 Employee

• Digital Innovation, Marketing

  • May 2019 - Sep 2019

  Blyth, Canada Working with Cowbell as a Marketing Assistant, focusing on social media and online advertising. Also on the Digital Innovation team, which looks to implement new cutting-edge practices including advanced data analytics and data collection for strategic decision making.