Director Of Communications

• Aug 2021 - Present

Director, Community Recreation

• Jun 2010 - Aug 2021

My job is to cultivate pride and a strong sense of community in our district. Stronger connections = ownership = involvement from families = better outcomes for students. Students and staff who feel secure, celebrated and connected learn better and strive to achieve more.• Conceptualize multifaceted marketing plans, design and create original materials including but not limited to print ads, flyers, posters, e-mail blasts and use social media and press releases to local media to recruit program participants• Create and coordinate new annual special events such as Boo Bash & Splash, sport banquets and Dive-In Movies • Revitalize current programming emphasizing efficiency, organization and quality while adding new programming to meet community’s needs and add depth to the department. As example, our basketball program grew by 150% over my first two years.• Create content for and maintain department’s website • Manage department’s budget, payroll and day-to-day operations in a shrinking economy maintaining programs while cutting the budget shortfall by $17,000 in the 2013/2014 fiscal year. In edition was able to secure near $2,000 in sponsorships for our annual baseball/softball program for the 2012/2013 and 2013/2014 seasons. • Lead staff of 12, perform hiring and termination, invest in job performance, conduct performance reviews and provide guidance and support• Manage contracted instructors• Create content for, design layouts using Adobe InDesign and coordinate production of quarterly district newsletter

Director Of Community Relations

• Jan 2015 - Jul 2021

Coordinate and develop the district's communication plan, content calendars, and communication materials including but not limited to managing website and blog content and creating content for and managing all social platforms. Serve as the “woman behind the curtain” in developing and executing the WLPS social media strategy to strengthen and protect their brand, increase community engagement and improve customer service.Develop and execute social media marketing campaigns and manage day-to-day activities on WLPS social channels leading the area in school district social engagement when surrounded by schools with triple the following.Lead the "60 Chromebooks in 60 Days" crowdfunding campaign, successfully reaching our goal in 24 hours, ending up raising enough funds to purchase 90 Chromebooks instead. Assisted in the successful "$50k for Play" campaign to build a new playground at WLES. Wrote a parody of The Fresh Prince of Bel-Air intro for a music video that I directed, filmed and co-produced winning an additional $20k playground grant from KaBOOM! Lead three public relations and marketing campaigns for successful ballot initiatives in 2016, 2018 and 2019.

Instructor

• Jun 2014 - Aug 2021

Zumba, Aqua Zumba and Strong by Zumba certified. Zumba, Aqua Zumba and Strong by Zumba certified.

Co-Founder, Director

• Feb 2009 - Feb 2011

-Create, develop, coordinate, and execute 8-week program for teen girls grades 5th-8th -Composed business plan and publicity materials to recruit participants and volunteers -Mentored a group of 25 girls inspiring them to confidently finish the sentence “I AM…” -Create, develop, coordinate, and execute 8-week program for teen girls grades 5th-8th -Composed business plan and publicity materials to recruit participants and volunteers -Mentored a group of 25 girls inspiring them to confidently finish the sentence “I AM…”

Editorial Assistant

• Jul 2009 - Jun 2010

-Research, fact check, edit and write for Literary Criticism Series; -Format material for publication using Ithaca, Omnimark and Epic Editor programs -Assist editor in all stages of the publishing process -Research, fact check, edit and write for Literary Criticism Series; -Format material for publication using Ithaca, Omnimark and Epic Editor programs -Assist editor in all stages of the publishing process

Tutor

• Jan 2009 - May 2009

Volunteer Basketball Coach

• Feb 2009 - Mar 2009

-Taught basic basketball skills to girls grades fourth through sixth -Lead group in weekly devotionals teaching them about God's love -Taught basic basketball skills to girls grades fourth through sixth -Lead group in weekly devotionals teaching them about God's love

Editorial Intern/Mentor

• 2007 - 2007

-Wrote articles about activism and teenage girls; Researched, fact checked, edited for print magazine and website -Served as mentor for teenage girls, supervised their editing of special magazine section -Assisted in planning and executing annual fundraising event AMPLIFY! -Wrote articles about activism and teenage girls; Researched, fact checked, edited for print magazine and website -Served as mentor for teenage girls, supervised their editing of special magazine section -Assisted in planning and executing annual fundraising event AMPLIFY!

Writing Consultant and Co-Publicity Director

• 2003 - 2007

-Assisted undergraduate and graduate students with all stages of writing during in-person and online sessions -Developed and presented classroom orientations, workshops and presentations -Created and implemented public relations communication plan -Wrote and designed original publicity material; Coordinated special events publicizing writing center -Assisted undergraduate and graduate students with all stages of writing during in-person and online sessions -Developed and presented classroom orientations, workshops and presentations -Created and implemented public relations communication plan -Wrote and designed original publicity material; Coordinated special events publicizing writing center

Co-Editor

• Aug 2004 - Aug 2006

-Organized editing and publication schedules; Solicited, reviewed, evaluated and edited submissions -Wrote funding requests and acquired funding for publication -Organized editing and publication schedules; Solicited, reviewed, evaluated and edited submissions -Wrote funding requests and acquired funding for publication