Michal Bubenicek
Chief Executive Officer at Etnetera Motion- Claim this Profile
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Čeština Native or bilingual proficiency
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angličtina Professional working proficiency
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francouzština Limited working proficiency
Topline Score
Bio
Jaroslav Sodomka
I was lucky to have an opportunity to closely cooperate with Michal in two different businesses. In Pivovary Staropramen, Michal, on the agency side, was my key business partner and a valuable consultant, often vital for creation and execution of complex digital strategies. His personal qualities as well as the level of professionalism and expertize were a door opener for the agency to our further cooperation in my next job at Tchibo. There are numerous reasons for which Michal deserves my recommendation. He is self-driven, enthusiastic and passionate about his work. Devoted fan of anything state-of-the-art and technological. Towards his colleagues and clients always responsible, reliable and caring. Good listener and honest advisor. It’s always a great experience to feel your counter-part takes your mutual business as his hobby. In Czech market conditions, Michal definitely stands out.
Christoph Luig
It's my pleasure to write a short summary of the collaboration with Michal during my time at SKODA Auto. Michal has supported us in my position as executive assistant to the member of the board for sales & marketing. He was able to coordinate and lead a complex project team in a highly professional and structured way. His creative input has helped us to come up with a great end product that impressed a large audience of SKODA top managers. He kept all his promises in terms of quality and time in his friendly and positive manner. I can definitely recommend Michael and his whole team and look forward to future projects. I am absolutely confident that Michal will make his way in this highly competitive market that he is working in.
Jaroslav Sodomka
I was lucky to have an opportunity to closely cooperate with Michal in two different businesses. In Pivovary Staropramen, Michal, on the agency side, was my key business partner and a valuable consultant, often vital for creation and execution of complex digital strategies. His personal qualities as well as the level of professionalism and expertize were a door opener for the agency to our further cooperation in my next job at Tchibo. There are numerous reasons for which Michal deserves my recommendation. He is self-driven, enthusiastic and passionate about his work. Devoted fan of anything state-of-the-art and technological. Towards his colleagues and clients always responsible, reliable and caring. Good listener and honest advisor. It’s always a great experience to feel your counter-part takes your mutual business as his hobby. In Czech market conditions, Michal definitely stands out.
Christoph Luig
It's my pleasure to write a short summary of the collaboration with Michal during my time at SKODA Auto. Michal has supported us in my position as executive assistant to the member of the board for sales & marketing. He was able to coordinate and lead a complex project team in a highly professional and structured way. His creative input has helped us to come up with a great end product that impressed a large audience of SKODA top managers. He kept all his promises in terms of quality and time in his friendly and positive manner. I can definitely recommend Michael and his whole team and look forward to future projects. I am absolutely confident that Michal will make his way in this highly competitive market that he is working in.
Jaroslav Sodomka
I was lucky to have an opportunity to closely cooperate with Michal in two different businesses. In Pivovary Staropramen, Michal, on the agency side, was my key business partner and a valuable consultant, often vital for creation and execution of complex digital strategies. His personal qualities as well as the level of professionalism and expertize were a door opener for the agency to our further cooperation in my next job at Tchibo. There are numerous reasons for which Michal deserves my recommendation. He is self-driven, enthusiastic and passionate about his work. Devoted fan of anything state-of-the-art and technological. Towards his colleagues and clients always responsible, reliable and caring. Good listener and honest advisor. It’s always a great experience to feel your counter-part takes your mutual business as his hobby. In Czech market conditions, Michal definitely stands out.
Christoph Luig
It's my pleasure to write a short summary of the collaboration with Michal during my time at SKODA Auto. Michal has supported us in my position as executive assistant to the member of the board for sales & marketing. He was able to coordinate and lead a complex project team in a highly professional and structured way. His creative input has helped us to come up with a great end product that impressed a large audience of SKODA top managers. He kept all his promises in terms of quality and time in his friendly and positive manner. I can definitely recommend Michael and his whole team and look forward to future projects. I am absolutely confident that Michal will make his way in this highly competitive market that he is working in.
Jaroslav Sodomka
I was lucky to have an opportunity to closely cooperate with Michal in two different businesses. In Pivovary Staropramen, Michal, on the agency side, was my key business partner and a valuable consultant, often vital for creation and execution of complex digital strategies. His personal qualities as well as the level of professionalism and expertize were a door opener for the agency to our further cooperation in my next job at Tchibo. There are numerous reasons for which Michal deserves my recommendation. He is self-driven, enthusiastic and passionate about his work. Devoted fan of anything state-of-the-art and technological. Towards his colleagues and clients always responsible, reliable and caring. Good listener and honest advisor. It’s always a great experience to feel your counter-part takes your mutual business as his hobby. In Czech market conditions, Michal definitely stands out.
Christoph Luig
It's my pleasure to write a short summary of the collaboration with Michal during my time at SKODA Auto. Michal has supported us in my position as executive assistant to the member of the board for sales & marketing. He was able to coordinate and lead a complex project team in a highly professional and structured way. His creative input has helped us to come up with a great end product that impressed a large audience of SKODA top managers. He kept all his promises in terms of quality and time in his friendly and positive manner. I can definitely recommend Michael and his whole team and look forward to future projects. I am absolutely confident that Michal will make his way in this highly competitive market that he is working in.
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Credentials
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Digital Marketing Strategy
Harvard UniversityOct, 2018- Sep, 2024 -
Digital Business Entrepreneurship
iCollegeJan, 2016- Sep, 2024
Experience
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Etnetera Motion
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Czechia
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Advertising Services
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1 - 100 Employee
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Chief Executive Officer
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Mar 2022 - Present
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Strategy Director
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Nov 2018 - Mar 2022
Client references: VW, ŠKODA, MSD, NIVEA, PEPSICO, EY, ROSSMANN, DAMEJIDLO, UNILEVER, and others.Focusing on multiple brand marketing and business areas:- Integrated brand & communication strategies- Digital strategies and brand building- HR Marketing and Employer branding- New technologies application (VR/AR/AI)- Loyalty programs and digital CX solutions- Corporate Learning Development strategies- New business development and innovations
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Creative Director
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Mar 2014 - Jan 2019
- Performing new business development keynotes- Creating brand strategies & communication concepts- Finding creative and tech innovations - Developing gamification concepts and L&D strategiesClients: VW, ŠKODA, Pepsico, Nivea, EY, Glencore and others.
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Etnetera Group
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Czechia
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IT Services and IT Consulting
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1 - 100 Employee
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Director of New Market Development
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Mar 2019 - Present
- Developing the expansion strategy abroad - Driving integration with local partners - Performing strategic marketing services: . Customer journey & experience improvement . Brand building & H2H communication . Learning Development & Gamification - Developing the expansion strategy abroad - Driving integration with local partners - Performing strategic marketing services: . Customer journey & experience improvement . Brand building & H2H communication . Learning Development & Gamification
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REBORN
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France
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Individual and Family Services
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1 - 100 Employee
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Creative Strategist
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May 2019 - Present
Working in an international team on: - Creative strategy & concepts - Brand building - Integrated communication Working in an international team on: - Creative strategy & concepts - Brand building - Integrated communication
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Mocup | www.mockupdeals.com
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Design Services
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Co owner & Business Developer
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Nov 2014 - Jan 2019
*EXITED STARTUP* w/ clients such were Facebook, Uber, Harvard Business Review, Microsoft, and others. The creative online market for graphic designers and marketers with more than 100k customers worldwide. Co & Brand was sold to Smartmockups, later acquired by Canva. - Product Development - Sales Strategy - Comms Strategy *EXITED STARTUP* w/ clients such were Facebook, Uber, Harvard Business Review, Microsoft, and others. The creative online market for graphic designers and marketers with more than 100k customers worldwide. Co & Brand was sold to Smartmockups, later acquired by Canva. - Product Development - Sales Strategy - Comms Strategy
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Etnetera
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Czechia
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Internet Publishing
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1 - 100 Employee
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Marketing Specialist
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Apr 2012 - Mar 2014
Managing marketing projects: - Marketing projects coordination - Idea making and design concepts - Supervising & managing the execution Clients: ŠKODA, DATART, Sanofi Zentiva, Nivea, and others. Managing marketing projects: - Marketing projects coordination - Idea making and design concepts - Supervising & managing the execution Clients: ŠKODA, DATART, Sanofi Zentiva, Nivea, and others.
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Quantum Learning Network
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United States
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Education Administration Programs
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1 - 100 Employee
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Team lead @ Stanford University
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2011 - 2011
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Freelance, Self Employed
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Animation and Post-production
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1 - 100 Employee
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Freelance Graphic Designer
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Jan 2008 - Dec 2010
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Education
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Charles University
Master's degree, Strategic Communication -
NEWTON College
Bachelor's degree, Marketing & Brand Management -
Harvard University
Executive education @ Boston, Digital Marketing Strategy -
iCollege
Digital business strategy, Digital business alumni -
Gymnasium Trutnov
High school diploma, universal