Matthias Brucke

founder, owner at embeteco GmbH & Co,. KG
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Oldenburg Area, DE
Languages
  • Englisch Full professional proficiency
  • Deutsch Native or bilingual proficiency
  • Deutsche Antragssprache Professional working proficiency

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Credentials

  • Certified KNX Professional
    KNX Association

Experience

    • Germany
    • Business Consulting and Services
    • 1 - 100 Employee
    • founder, owner
      • Jun 2013 - Present

      embeteco is specialised in supporting authorities and companies in the areas of digital transformation, strategy development, innovation management, acquisition of subsidies and product development. Founded in 2010, embeteco is an innovation-driven company with roots in research & development. We combine many years of experience, technological expertise, high methodological competence and deep industry knowledge to develop sustainable digital innovations for our partners. Our work is based on agility, transparency and trust. Our particular strength lies in our excellent networking with smart people and partners in a wide range of specialist areas. The roots of embeteco lie in the development of future technologies - the realisation of visions in subject areas such as Smart Building, Smart Grid, Ambient Assisted Living, Industry 4.0 or Smart Cities and Smart Regions is one of our competences. Show less

    • Switzerland
    • Non-profit Organizations
    • 200 - 300 Employee
    • Convenor of WG 2 "Market retationship" at SyC Smart Cities
      • Dec 2022 - Present

      The mission of the SyC Smart Cities is to promote the development of electrical engineering standards to support the integration, interoperability and effectiveness of urban systems. This is achieved by fostering collaboration and systems thinking between IEC/TCs, the SyC and other SDOs on urban systems standards; conducting systems analysis to understand standards needs and assess new work proposals (NWIPs) for urban systems; and developing system standards as needed and making recommendations to existing SyCs, TCs/SCs and other SDOs. WG 2 is working on identifying the key aspects of a smart city, collecting and analysing use cases, electrotechnical aspects of smart city simulation and on Practical testing of standards in real cities Show less

    • Head of Working Group 201.0.1 Data spaces and interfaces in smart cities and regions
      • Dec 2022 - Present

      The DKE/K 201 System Committee Electrotechnical Aspects of Smart Cities has the task of supporting and promoting the development of electrotechnical norms and standards that serve the integration, interoperability and effectiveness of smart city systems. This is done by: Promoting cooperation between IEC/TCs, the SyCs and other standardisation organisations against the background of standardisation of systems in settlement areas, system analyses to find out the need for standardisation and new work item proposals (NWIPs), demand-driven development of standards and preparation of recommendations to other SyCs, TCs/SCs and standardisation organisations. The newly established working group will focus on data spaces and interfaces in smart cities and regions. Show less

    • Germany
    • Political Organizations
    • 200 - 300 Employee
    • Head of Commission for Innovation and Funding programmes
      • Nov 2021 - Present

      SMEs are Germany's economic and employment engine. They are the driving force behind innovations. While innovation spending by large companies has been rising continuously, the share of innovative SMEs in Germany has been declining for 15 years. This trend must be reversed. SMEs in particular need new business areas for successful transformation processes. To this end, the legislator must create suitable framework conditions. They also need a culture of innovation and appropriate innovation management. Corporate strategies today must be socially, economically and ecologically sustainable. Medium-sized companies in particular must succeed in the balancing act between a high workload in day-to-day operations on the one hand, and the need to adapt their strategic orientation and possibly even their business model on the other. This is the only way they can secure their competitiveness. To do this, they need a high level of expertise in innovation management with tailored methods and tools, as well as the easiest possible access to the European and German innovation systems and funding programs. The overriding goal of the Commission's work is to represent the interests of German SMEs in innovation and funding policy in a sustainable and expressive manner. In concrete terms, the Commission for Innovation and Support Programs pools the specialist expertise of its members in both areas. At the federal level, it supports the management, develops statements and position papers on innovation policy and the German and European funding landscape. The commission evaluates innovation methods and funding programs and develops positions and proposals for improvement in order to tailor them even more specifically to the needs of small and medium-sized enterprises. Subsequently, these positions and proposals are shared via BVMW's political network and closely exchanged with the responsible ministries, project sponsors and political decision-makers. Show less

    • Germany
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Mitglied im Lenkungskreis
      • May 2021 - Present

    • Member of the board of the German Gaia-X domain working group Smart City / Smart Region
      • May 2021 - Present

    • Germany
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Member of the board of BITKOM Working Group Smart City / Smart Region
      • Dec 2020 - Present

      https://www.bitkom.org/Bitkom/Organisation/Gremien/Smart-City-Smart-Region.html https://www.bitkom.org/Bitkom/Organisation/Gremien/Smart-City-Smart-Region.html

    • Germany
    • Non-profit Organizations
    • 1 - 100 Employee
    • Member of the board
      • Nov 2020 - Present

    • Germany
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • head of working group innovation management
      • Nov 2018 - Present

      A functioning innovation management is an important basis for sustainably increasing the company value and remaining competitive even under strongly changed market conditions. The aim of the MCN Innovation Management specialist group is to help companies to develop, finance, market and sustainably manage innovations in a method-based manner and to protect them legally. In this way, the MCN would like to provide a "toolbox innovation management", which the participants of this specialist group can profitably use, among other things, in the content-related work in the other MCN specialist groups and beyond. Show less

    • Germany
    • Higher Education
    • 1 - 100 Employee
    • lecturer
      • Jul 2018 - Present

      I give a lecture on Digital Transformation for small and medium enterprises I give a lecture on Digital Transformation for small and medium enterprises

    • Germany
    • Software Development
    • Gründungsmitglied EDASCA SCE
      • Sep 2015 - Present

    • member of the administrative board
      • Oct 2018 - Mar 2022

    • freelancer
      • 2011 - Present

      technology and strategy consulting, cluster management technology and strategy consulting, cluster management

    • cluster manager
      • 2011 - Dec 2015

      management of a network of some 70 automotive companies in the northwest region (Daimler, Volkswagen, hella and a lot of regional suppliers) management of a network of some 70 automotive companies in the northwest region (Daimler, Volkswagen, hella and a lot of regional suppliers)

    • State Initiative Mobility Niedersachsen, Northwest Office
      • Jan 2013 - Jun 2015

      cluster management for the ministry of economic afairs Niedersachen cluster management for the ministry of economic afairs Niedersachen

    • Germany
    • Research Services
    • 100 - 200 Employee
    • Director Business Development - R&D Division Transportation
      • Jan 2008 - Mar 2014

      lobby works and networking for OFFIS, consortium building for publically funded R&D projects, project management of R&D projects, participation in strategy processes and roadmapping

    • Director R&D Division Microsystems Technologies and Nanohandling
      • Apr 2004 - Dec 2007

      Head of Division, lobbying and networking for OFFIS, formation of consortia for publicly funded R&D projects, project management of R&D projects, participation in strategy processes and roadmapping, management of the largest European robotics project in the EU framework programme

  • private
    • Bad Zwischenahn
    • father and family manager
      • Jan 2003 - Mar 2004

      Parental leave for my three children. During this time I was project manager and lead programmer for my private Smart Home ;) Parental leave for my three children. During this time I was project manager and lead programmer for my private Smart Home ;)

    • Germany
    • Research Services
    • 100 - 200 Employee
    • Director R&D Division Embedded Hardware/Software Systems
      • Aug 2000 - Dec 2003

      Head of Division, lobbying and networking for OFFIS, formation of consortia for publicly funded R&D projects, project management of R&D projects, participation in strategy processes and roadmapping. Head of Division, lobbying and networking for OFFIS, formation of consortia for publicly funded R&D projects, project management of R&D projects, participation in strategy processes and roadmapping.

    • Germany
    • Research Services
    • 700 & Above Employee
    • researcher
      • Jan 1996 - Aug 2000

      1996-1999 scholarship at the Graduate School on Psychoacoustics funded by DFG, 1999-2000 Researcher in the Department of Integrated Circuit Design, research on a digital hardware implementation of a perception model of human hearing 1996-1999 scholarship at the Graduate School on Psychoacoustics funded by DFG, 1999-2000 Researcher in the Department of Integrated Circuit Design, research on a digital hardware implementation of a perception model of human hearing

Education

  • Carl von Ossietzky Universität Oldenburg
    -, Computer Science
    1995 - 1999
  • Hochschule Ravensburg-Weingarten
    Dipl.-Ing. (FH), Technical Informatics, Electrical Engineering
    1989 - 1995
  • Technische Universität München
    -, Physics
    1987 - 1989

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