• Mar 2023 - Present

• Development, prioritization, and execution of ad creative and ASO testing across apps porfolio.• Develop creative briefs and guide creative direction of ad creatives.• Lead and execute on ASO and CPP experiments.• Lead the go-to-market execution of a new channel, product feature, or creative initiative across Marketing teams.• Build TikTok creative strategy.• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.• Identify effectiveness and impact of current marketing initiatives. Show less

• Apr 2022 - Mar 2023

• Preparing mobile applications for releases (landing page updates with screenshots, icons, descriptions, keywords, etc.)• Scripts writing for commercials and generating banner concepts for various traffic sources.• Design tickets preparation (detailed description, making changes, tracking deadlines).• Copywriting (promo texts, slogans, descriptions, etc.)• Dealing with translation services.• Maintaining a directory of marketing materials.• Collection and preparation of information for various marketing research. Show less

English as a Foreign Language (EFL) Instructor

• Jan 2019 - Apr 2022

• Operate private tutoring business, providing individualized English language instruction to students. • Assess students' language proficiency and develop lesson plans that meet their needs and study level. • Prepare students for exams and tests required for acceptance in education, work or training opportunities such IELTS and TOEFL. • Maintain up-to-date knowledge of the curriculum content and qualification frameworks, and adapt instruction accordingly. • Utilize online platforms and technologies to facilitate effective and engaging language instruction. • Monitor students' progress and provide regular feedback to support their language learning goals. • Encourage critical thinking and foster a positive learning environment. Show less

Learning And Development Specialist

• Jul 2017 - Aug 2018

• Collaborate with staff to assess their training needs and develop tailored training programs. • Create, design, and deliver employee training plans that meet the needs of individual staff members and the organization as a whole. • Utilize a variety of training methods, such as classroom instruction, on-the-job training, e-learning, and workshops. • Work with managers to ensure that training programs align with the company's goals and objectives. • Evaluate the effectiveness of training programs and modify them as needed. • Resolve conflicts that may arise during the training process and ensure that all staff members are engaged and motivated to learn. • Provide leadership and support to staff members during the training process. Show less

Monitoring And Evaluation Specialist

• Nov 2016 - Jan 2017

• Identify opportunities for joint evaluations and monitoring with partner organizations and stakeholders. • Provide advocacy support to the refugees and governmental organizations. • Conduct monitoring visits to program sites to ensure that implementation is on track, and collect data to inform impact evaluation. • Design and implement monitoring and evaluation frameworks, tools, and methodologies to improve data collection and analysis. • Produce substantive analytical and informative reports on the situation in the region, in coordination with the other members of the team and Data Manager. • Analyze and synthesize data to identify trends, patterns, and insights that inform decision-making. Show less

Data Manager

• Jun 2015 - Dec 2015

• Develop and implement rules and procedures for data sharing to ensure the confidentiality, integrity, and availability of data. • Oversee and manage Monitoring & Evaluation Specialists in the daily use of data systems, ensuring accuracy and completeness of data. • Design and implement data collection tools, database structures, and data analysis methods to improve the quality of data. • Conduct data analysis to identify trends, patterns, and insights that inform decision-making. • Produce reports on the situation in the region, based on the information received from the M&E team, and present findings to stakeholders. • Ensure compliance with data protection laws and regulations, and maintain data security protocols. • Provide training and support to staff on data management best practices. Show less