Marketing & Communications Officer

• Dec 2020 - Present

Director of Athletic Communications

• Aug 2011 - Dec 2020

Promoted to serve as a senior staff member for College Communication and Athletic & Recreation programs, I set and implement strategic, comprehensive communication plans for 27 NCAA athletic programs involving over 600 students and control a $50,000 budget. Beyond administering the official department website and online store, I also curate messaging across all social media platforms; produce printed publications, web video streams, press releases, and feature stories; oversee approvals for logos, apparel, uniforms, and licensing agreements; orchestrate events; and manage and motivate a staff of up to seven professionals and 20 students.Highlights of my contributions include:★ Contributing to the successful planning and construction of the new $19M multipurpose Shadek Stadium, developing a communication plan driving fundraising for the project and supporting stakeholder relations during the process and also personally overseeing the design and construction of the press box, video board, scoreboard, and in-house video system.★ Spearheading a project to launch a new online athletics store and roll out a new licensing policy, improving revenue generation opportunities while reinforcing the brand and generating $10K annually.★ Directing multiple overhauls of the department’s website, which doubled monthly page views after three major reconstructions.★ Serving as Co-Chair of a committee developing a video streaming network, CentenialConference.TV, for an 11-member conference in 2018★ Creating, developing portions of, and overseeing the production of a 60-page Year End Report highlighting the success of students, staff, and programs.★ Improving internal and cross-departmental information sharing by implementing Front Rush office management software.

Assistant Director of Athletic Communications

• Apr 2009 - Aug 2011

Onboarded to support communications activities for a growing athletics program encompassing 27 sports programs, I authored press releases and feature articles; maintained the department website and social media accounts; designed event programs, prepared game reports and statistics, and handled post-game reporting to the media, the Centennial Conference, and the NCAA; and coordinated scheduling and supervision of a 20-person student staff.Highlights of my contributions include:★ Implementing a strategic, national-level public and media relations campaign to earn features in The New York Times, Philadelphia Inquirer, and ESPN’s Sports Center and First Take.★ Developing the first identity guide for the department, which improved content quality and brand value.★ Leading the effort to established social media accounts to build a following and improve audience engagement for 27 programs.★ Unveiling the first athletic logo in the school’s history after Co-Chairing the Logo Committee and steering concept developing and design.

Assistant to Senior Sales Manager, Sports

• Aug 2008 - Apr 2009

Joining this local tourism bureau to drive the success of sports-related sales programs, I contributed to the development of bids to secure sporting events and maintained relationships with local athletic directors.Highlights of my contributions include:★ Collaborating with team leaders to secure the rights to host various events, supporting successful bidding and contract negotiations.★ Completing a major project to collect research on area facilities county-wide, producing comprehensive reference documentation including an inventory list, fee schedule, and photographs.